Wella Toner

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

318K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

2.8%

Market size, estimated

$89Ka year

Peak month

June1.4× the quietest month

Top search term

wella toner234K searches a year

Listings sell for $9.89 on average, from $7.26 to $23.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $9.89 that is $7K to $10K a year per listing.

Average price

$9.89under the $15 to $100 sweet spot

Price range

$7.26–$23.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Hair Coloring Products. It carries 13,297 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#26in Hair Coloring Products

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

13,297per listing

Listings tracked

11

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months