Wella Oil Reflections

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

2.5%

Market size, estimated

$70Ka year

Peak month

July1.3× the quietest month

Top search term

wella oil reflections24K searches a year

Listings sell for $29.59 on average, from $9.07 to $51.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $29.59 that is $7K to $15K a year per listing.

Average price

$29.59inside the $15 to $100 sweet spot

Price range

$9.07–$51.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

0.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #705 within Hair Treatment Oils. It carries 1,121 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

2.6%

Average rank

#705in Hair Treatment Oils

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,121per listing

Listings tracked

13

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months