How competitive is the Wella Koleston Perfect niche on Amazon United States?

5 brands and 6 sellers compete in Wella Koleston Perfect on Amazon United States. The top 5 Wella Koleston Perfect products take 73% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Koleston Perfect?

Wella Koleston Perfect buyers on Amazon United States complain most about Product Condition, Suitability Colored Hair, Color, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Wella Koleston Perfect niche?

Wella Koleston Perfect sells for $17.10 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.27–$31.09. The average incumbent carries 1,238 reviews — the moat a new listing must climb.

Wella Koleston Perfect

brand-locked demand (top 5 brands take 100% of clicks) — Wella Koleston Perfect doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48

This niche Category average · 10,978 niches

Is Wella Koleston Perfect profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wella Koleston Perfect is a $38K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Wella Koleston Perfect: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.5% over the last 90 days and 1.9% of searches end in a purchase.

$38K

revenue / yr

Units sold / yr4K

Search volume / yr-8.5%113K

Conversion rate1.9%

Avg price$17.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 6

Top-5 product click share73%

Open market0%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Top Wella Koleston Perfect products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pin Tail Comb + Koleston Perfect ME+ 5/0 Light Brown/Natural Hair Color 2oz

Price: $16.95
Rating: 4.5/5
Reviews: 58
Age: 7mo ago

Pin Tail Comb + Koleston Perfect ME+ 6/0 Dark Blonde/Natural Hair Color 2oz

Price: $16.95
Rating: 4.5/5
Reviews: 58
Age: 7mo ago

Koleston Perfect 5/0 Light Brown/Natural Permanent Creme Hair Color 2 Ounce

Price: $15.13
Rating: 4.7/5
Reviews: 79
Age: 4mo ago

Koleston Perfect ME+ 4/0 Medium Brown/Natural Hair Color | Permanent Creme Hair Dye 2oz and M Hair Designs Tail Comb (Bundle)

Price: $17.14
Rating: 4.7/5
Reviews: 61
Age: 1y ago

Pin Tail Comb + Koleston Perfect ME+ 8/0 Light Blonde/Natural Hair Color 2oz

Price: $16.96
Rating: 4.5/5
Reviews: 58
Age: 7mo ago

Newest

by launch date

Koleston Perfect 5/0 Light Brown/Natural Permanent Creme Hair Color 2 Ounce (Pack of 2)

Price: $29.87
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Koleston Perfect 5/0 Light Brown/Natural Permanent Creme Hair Color 2 Ounce

Price: $15.13
Rating: 4.7/5
Reviews: 79
Age: 4mo ago

Koleston Perfect 4/0 Medium Brown/Natural Permanent Creme Hair Color 2 Ounce

Price: $15.10
Rating: 4.7/5
Reviews: 79
Age: 4mo ago

Pin Tail Comb + Koleston Perfect ME+ 5/0 Light Brown/Natural Hair Color 2oz

Price: $16.95
Rating: 4.5/5
Reviews: 58
Age: 7mo ago

Pin Tail Comb + Koleston Perfect ME+ 6/0 Dark Blonde/Natural Hair Color 2oz

Price: $16.95
Rating: 4.5/5
Reviews: 58
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Generic50%
Salon Retail Concepts29%
M Hair Designs17%
COLORCHARM2%
AGE beautiful2%
Open — no brand owns it (0%)

Wella Koleston Perfect demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR1.9%Products15Brands5Top 5 Brands100%OOS Rate4.3%Rating4.7★Reviews1,238Avg BSR#275

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Wella Koleston Perfect search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella koleston perfect28K/yr +2.5%0.4% conv.
koleston perfect18K/yr +28.4%0.7% conv.
koleston hair color23K/yr -34.6%0.4% conv.
wella koleston11K/yr +6.4%0.3% conv.
koleston10K/yr -13.0%0.3% conv.
koleston perfect 6/06K/yr -47.9%11.6% conv.
koleston perfect 5/03K/yr +3.0%14.6% conv.
wella koleston perfect color3K/yr +25.5%0.4% conv.
color perfect wella3K/yr +6.5%0.0% conv.
wella koleston perfect 5/02K/yr -30.5%8.3% conv.

What reviews say buyers love and hate about Wella Koleston Perfect

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall37%

“Good quality”

Color30%

“Great color”

Suitability Colored Hair10%

“The best coloration for hair”

Suitability Straight Hair5%

“very gentle for the fine hair”

Durability3%

“Feels durable while having thoughtful delicate design for precise splits and hair manipulations”

What buyers complain about

79% of reviews

Product Condition25%

“Used / open product”

Suitability Colored Hair25%

“I was less surprised since it was meant to be a very dark brown”

Color13%

“Brown shades pick up SUPER dark”

Hair Related8%

“that was getting a bit ravaged as the client sometimes sleeps in it”

Texture/Consistency-Overall8%

“a bit frizzy”

Wella Koleston Perfect return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

51%

2Suitability Colored Hair

25%

3Advertised Vs Actual Product

4Value For Money

5Functionality-Overall

Common Wella Koleston Perfect questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Koleston Perfect 33/100 on Amazon United States — Skip it. The niche generates $38K/yr across 15 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -8.5% over the last 90 days.