Wella Koleston Perfect

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

1.9%

Market size, estimated

$38Ka year

Peak month

August1.4× the quietest month

Top search term

wella koleston perfect28K searches a year

Listings sell for $17.10 on average, from $9.27 to $31.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.10 that is $2K to $4K a year per listing.

Average price

$17.10inside the $15 to $100 sweet spot

Price range

$9.27–$31.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.9%of orders · Amazon United States median 2.1%

13% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #275 within Hair Coloring Products. It carries 1,238 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

13%

Prime listings

13%

Out of stock, average day

4.3%

Average rank

#275in Hair Coloring Products

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,238per listing

Listings tracked

15

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months