Wella Hair Color

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

2.8%

Market size, estimated

$151Ka year

Peak month

February1.2× the quietest month

Top search term

wella color charm237K searches a year

Listings sell for $9.35 on average, from $7.52 to $23.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.35 that is $2K to $5K a year per listing.

Average price

$9.35under the $15 to $100 sweet spot

Price range

$7.52–$23.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #67 within Hair Coloring Products. It carries 4,540 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#67in Hair Coloring Products

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,540per listing

Listings tracked

33

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months