wella fusion plex shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.54avg listing price — sweet spot $15–$100
Price range
Incredible$20.70–$45.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,428.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 60K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wella fusion plex shampoo and conditioner is a $120K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wella fusion plex shampoo and conditioner market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $98K–$130K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #1,046
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Wella Professionals98%
- M Hair Designs2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top wella fusion plex shampoo and conditioner search terms
- wella fusion35K/yr
- wella fusion shampoo14K/yr
- fusion wella6K/yr
- wella plex2K/yr
- wella fusion plex2K/yr
- wella fusion plex shampoo and conditioner630/yr
- wella fusion plex conditioner300/yr
- wella fusion plex shampoo419/yr
- fusionplex shampoo & conditioner28/yr
- fusion plex shampoo and conditioner260/yr
Top wella fusion plex shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Fusion Intense Repair Hair Mask for Damaged Hair Treatment for Hair Repair & Hair Breakage 5.07 oz
Wella Professionals$20.704.7★1,803 rev
Wella Professionals Fusion Intense Repair Shampoo for Damaged Hair | Repairs Strengthens & Protects Against Breakage for Smooth Silky Hair | 33.8 Fl Oz
Wella Professionals$40.584.7★1,631 rev
Wella Professionals Fusion Intense Repair Shampoo for Damaged Hair | Repairs Strengthens & Protects Against Breakage for Smooth Silky Hair | 8.4 Fl Oz
Wella Professionals$21.614.7★1,631 rev
Wella Professionals Fusion Intense Repair Conditioner for Damaged Hair | Repairs Strengthens & Protects Against Hair Breakage for Smooth Silky Hair | 33.8 Fl oz
Wella Professionals$40.714.7★1,557 rev
Wella Professionals Fusion Intense Repair Conditioner for Damaged Hair | Repairs Strengthens & Protects Against Hair Breakage for Smooth Silky Hair | 6.7 Fl Oz
Wella Professionals$21.574.7★1,557 rev
Newest
by launch date
Fusion Shampoo Fusion Intense Repair Shampoo 1 Liter and M Hair Designs Scalp Massager Brush (Bundle)
M Hair Designs$36.9815 rev
Wella Professionals Fusion Intense Repair Mask for Damaged Hair | Repairs Strengthens & Protects Against Breakage for Smooth Silky Hair | 16.9 Fl Oz
Wella Professionals$45.601,803 rev
Wella Professionals Fusion Intense Repair Conditioner for Damaged Hair | Repairs Strengthens & Protects Against Hair Breakage for Smooth Silky Hair | 33.8 Fl oz
Wella Professionals$40.711,557 rev
Wella Professionals Fusion Intense Repair Shampoo for Damaged Hair | Repairs Strengthens & Protects Against Breakage for Smooth Silky Hair | 33.8 Fl Oz
Wella Professionals$40.581,631 rev
Wella Professionals Fusion Intense Repair Hair Mask for Damaged Hair Treatment for Hair Repair & Hair Breakage 5.07 oz
Wella Professionals$20.701,803 rev
Trending
90-day click momentumFusion Shampoo Fusion Intense Repair Shampoo 1 Liter and M Hair Designs Scalp Massager Brush (Bundle)
M Hair Designs$36.984.7★
Wella Professionals Fusion Intense Repair Shampoo for Damaged Hair | Repairs Strengthens & Protects Against Breakage for Smooth Silky Hair | 8.4 Fl Oz
Wella Professionals$21.614.7★
Wella Professionals Fusion Intense Repair Mask for Damaged Hair | Repairs Strengthens & Protects Against Breakage for Smooth Silky Hair | 16.9 Fl Oz
Wella Professionals$45.604.7★
Wella Professionals Fusion Intense Repair Conditioner for Damaged Hair | Repairs Strengthens & Protects Against Hair Breakage for Smooth Silky Hair | 6.7 Fl Oz
Wella Professionals$21.574.7★
Wella Professionals Fusion Intense Repair Conditioner for Damaged Hair | Repairs Strengthens & Protects Against Hair Breakage for Smooth Silky Hair | 33.8 Fl oz
Wella Professionals$40.714.7★
What buyers say about wella fusion plex shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“My hair is so soft”
“Great smell”
“Excellent product”
“It helps with dryness”
“It deeply softens the hair and helps eliminate breakage and brittleness, leaving it healthy and smooth”
“Great product for color hair”
“This is great for curly/ coils hair”
“Good for damage hair”
“makes styling much easier”
“Makes my hair, very healthy and shining”
What buyers complain about
“exorbitant price”
“This item has been used”
“Not as intended - didnt keep the hair dry”
“Half Empty Bottle + Severe Skin Reaction - Never Again”
“The product itself is extremely thin compared to all of the other hair masques I have used”
“a little heavy for my hair type”
“There is product residue inside the cap”
“Good for damage hair”
“Smaller than expected”
“Still had a lot of hair loss”
Top return reasons
Common questions
- Is wella fusion plex shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $120K/yr across 7 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the wella fusion plex shampoo and conditioner niche?
- 2 brands and 5 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella fusion plex shampoo and conditioner?
- Top complaints mined from reviews: Value For Money, Product Condition, Moist/Dry. The return rate is 0.9%.
- When does demand for wella fusion plex shampoo and conditioner peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the wella fusion plex shampoo and conditioner niche?
- Listings span $20.70–$45.60; the average listing price is $32.54 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.