Wella Fusion Plex Shampoo and Conditioner

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

6.2%

Market size, estimated

$120Ka year

Peak month

July1.6× the quietest month

Top search term

wella fusion35K searches a year

Listings sell for $32.54 on average, from $20.70 to $45.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $32.54 that is $8K to $16K a year per listing.

Average price

$32.54inside the $15 to $100 sweet spot

Price range

$20.70–$45.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,046 within Hair Masks. It carries 1,428 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#1,046in Hair Masks

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,428per listing

Listings tracked

7

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months