Wella Developer

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

18.8%

Market size, estimated

$146Ka year

Peak month

June1.4× the quietest month

Top search term

wella developer28K searches a year

Listings sell for $7.54 on average, from $4.53 to $9.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $7.54 that is $15K to $19K a year per listing.

Average price

$7.54under the $15 to $100 sweet spot

Price range

$4.53–$9.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

$15K–$19K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Hair Coloring Products. It carries 9,954 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1in Hair Coloring Products

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

9,954per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

90 months