Wella Blondor

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months

334K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

2.0%

Market size, estimated

$226Ka year

Peak month

July1.7× the quietest month

Top search term

schwarzkopf blondme53K searches a year

Listings sell for $33.38 on average, from $11.14 to $60.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $33.38 that is $8K to $17K a year per listing.

Average price

$33.38inside the $15 to $100 sweet spot

Price range

$11.14–$60.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

0.9%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #456 within Hair Coloring Products. It carries 612 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

65%

Out of stock, average day

0.0%

Average rank

#456in Hair Coloring Products

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

612per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months