Wella Blondor
brand-locked demand (top 5 brands take 98% of clicks) — Wella Blondor doesn't clear our bar today.
Flapen Score
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Is Wella Blondor profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wella Blondor is a $226K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Wella Blondor: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.1% over the last 90 days and 2.0% of searches end in a purchase.
$226K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Wella Blondor products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)
- Price
- $54.50
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 4mo ago
Blonde Me Lightener 9+ Bleach 450 grams BlondeMe Developer 6% / 20 Volume 1 Liter and M Hair Designs Tint Brush Comb (Bundle)
- Price
- $59.04
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 1y ago
BlondeMe Premium Lightener 9+ Powder | BlondeMe Bleach Powder 800 grams and M Hair Designs Tint Brush Comb (Bundle)
- Price
- $59.87
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 1y ago
Blonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)
- Price
- $38.10
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago
BlondeMe Lightener Powder 9+ Premium Bleach 450 grams and M Hair Designs Tint Brush Comb (Bundle) Off White
- Price
- $39.95
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago
Trending
90-day click momentumBlonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)
- Price
- $38.10
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago
Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)
- Price
- $54.50
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 4mo ago
BlondMe Bond Repair Purple Mask for Blonde Hair | Neutralizes Yellow & Brassy Tones | Maintain Refresh & Enrich | For Moisturized Healthy-Looking Cool-Toned Blondes
- Price
- $27.30
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 1y ago
BlondMe Bond Repair Brightening Shampoo for Blonde Hair | Removes Build-Up and Impurities | Repairs Hydrates & Brightens Blonde Lightened & Grey Hair
- Price
- $24.13
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 1y ago
BlondMe Bondfinity Deep Repair Mask for Blonde Hair | Intensive Hair Treatment | Strengthens Repairs & Prevents Breakage | For Blonde Lightened & Grey Hair
- Price
- $27.91
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 1y ago
Newest
by launch dateBlonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)
- Price
- $38.10
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago
Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)
- Price
- $54.50
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 4mo ago
BlondMe Bond Repair Purple Spray Conditioner for Blonde Hair 5 Fl Oz | Neutralize Yellow & Brassy Tones | Strengthen Repair & Prevent Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes
- Price
- $22.09
- Rating
- 4.4/5
- Reviews
- 974
- Age
- 1y ago
BlondMe Bond Repair Sealing Balm for Blonde Hair 2.5 Fl Oz | Tame Split Ends & Reduce Frizz | Heat Protection | For Shiny Smooth Blonde Lightened & Grey Hair
- Price
- $23.10
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
BlondMe Bond Repair Purple Shampoo for Blonde Hair | Neutralizes Yellow & Brassy Tones | Strengthens Repairs & Prevents Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes
- Price
- $24.22
- Rating
- 4.7/5
- Reviews
- 378
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- M Hair Designs43%
- Salonly31%
- BlondMe18%
- ion4%
- Clairol Professional3%
- Schwarzkopf2%
- Open — no brand owns it (0%)
Wella Blondor demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Wella Blondor search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- schwarzkopf blondme53K/yr
- blonde me hair bleach38K/yr
- blondme35K/yr
- blonde me30K/yr
- blondme by schwarzkopf33K/yr
- m hair designs17K/yr
- blondme bleach13K/yr
- schwarzkopf bleach17K/yr
- blond me13K/yr
- blond me bleach powder13K/yr
What reviews say buyers love and hate about Wella Blondor
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Product is great—— love ION products”
“Great color”
“So this works well on dark hair”
“Clean, fresh scent and helps brighten your hair”
“My hair feels softer”
What buyers complain about
66% of reviews“I'd say it's pretty close to black”
“Worst hair dye ever”
“This product has a very strong odor”
“The instructions suck”
“Didnt work”
Wella Blondor return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Blondor questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
