wella blondor
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.38avg listing price — sweet spot $15–$100
Price range
Great$11.14–$60.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good611.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay$226K$226K/yr · 334K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wella blondor is a $226K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
wella blondor market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $200K–$267K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #456
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- M Hair Designs43%
- Salonly31%
- BlondMe18%
- ion4%
- Clairol Professional3%
- Schwarzkopf2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top wella blondor search terms
- schwarzkopf blondme53K/yr
- blonde me hair bleach38K/yr
- blondme35K/yr
- blonde me30K/yr
- blondme by schwarzkopf33K/yr
- m hair designs17K/yr
- blondme bleach13K/yr
- schwarzkopf bleach17K/yr
- blond me13K/yr
- blond me bleach powder13K/yr
Top wella blondor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)
Salonly$54.504.8★21 rev
Blonde Me Lightener 9+ Bleach 450 grams BlondeMe Developer 6% / 20 Volume 1 Liter and M Hair Designs Tint Brush Comb (Bundle)
M Hair Designs$59.044.7★151 rev
BlondeMe Premium Lightener 9+ Powder | BlondeMe Bleach Powder 800 grams and M Hair Designs Tint Brush Comb (Bundle)
M Hair Designs$59.874.8★69 rev
Blonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)
Salonly$38.104.0★5 rev
BlondeMe Lightener Powder 9+ Premium Bleach 450 grams and M Hair Designs Tint Brush Comb (Bundle) Off White
M Hair Designs$39.954.7★118 rev
Newest
by launch dateBlonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)
Salonly$38.105 rev
Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)
Salonly$54.5021 rev
BlondMe Bond Repair Purple Spray Conditioner for Blonde Hair 5 Fl Oz | Neutralize Yellow & Brassy Tones | Strengthen Repair & Prevent Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes
BlondMe$22.09974 rev
BlondMe Bond Repair Sealing Balm for Blonde Hair 2.5 Fl Oz | Tame Split Ends & Reduce Frizz | Heat Protection | For Shiny Smooth Blonde Lightened & Grey Hair
BlondMe$23.1075 rev
BlondMe Bond Repair Purple Shampoo for Blonde Hair | Neutralizes Yellow & Brassy Tones | Strengthens Repairs & Prevents Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes
BlondMe$24.22378 rev
Trending
90-day click momentumBlonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)
Salonly$38.104.0★
Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)
Salonly$54.504.8★
BlondMe Bond Repair Purple Mask for Blonde Hair | Neutralizes Yellow & Brassy Tones | Maintain Refresh & Enrich | For Moisturized Healthy-Looking Cool-Toned Blondes
BlondMe$27.304.3★
BlondMe Bond Repair Brightening Shampoo for Blonde Hair | Removes Build-Up and Impurities | Repairs Hydrates & Brightens Blonde Lightened & Grey Hair
BlondMe$24.134.3★
BlondMe Bondfinity Deep Repair Mask for Blonde Hair | Intensive Hair Treatment | Strengthens Repairs & Prevents Breakage | For Blonde Lightened & Grey Hair
BlondMe$27.914.5★
What buyers say about wella blondor
What buyers praise and complain about, mined from review topics.What buyers love
“Product is great—— love ION products”
“Great color”
“So this works well on dark hair”
“Clean, fresh scent and helps brighten your hair”
“My hair feels softer”
“Exactly as advertised”
“Worth the purchase”
“Very easy to use”
“Worked well lifting hair around 3 levels within 35 minutes”
“Gives it a nice shine”
What buyers complain about
“I'd say it's pretty close to black”
“Worst hair dye ever”
“This product has a very strong odor”
“The instructions suck”
“Didnt work”
“SEVERE ALLERGIC REACTION WARNING”
“Waste of money”
“Didnt do what it advertised”
“Burnt scalp”
“not very moisturizing to hair”
Top return reasons
Common questions
- Is wella blondor profitable to sell on Amazon United States?
- The niche generates $226K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the wella blondor niche?
- 6 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in wella blondor?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Smell. The return rate is 0.9%.
- When does demand for wella blondor peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the wella blondor niche?
- Listings span $11.14–$60.07; the average listing price is $33.38 (sweet spot $15–$100). The average incumbent carries 612 reviews — the moat a new listing must climb.