Wella

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $427K a year.

Searches, last 12 months

549K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

2.9%

Market size, estimated

$427Ka year

Peak month

July1.6× the quietest month

Top search term

wella435K searches a year

Listings sell for $26.34 on average, from $7.54 to $54.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $26.34 that is $13K to $20K a year per listing.

Average price

$26.34inside the $15 to $100 sweet spot

Price range

$7.54–$54.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

1.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Conditioners. It carries 1,895 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#199in Conditioners

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,895per listing

Listings tracked

35

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months