wednesday addams makeup
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good$13.30avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$1.78–$30.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,731.14avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 92K searches
According to Flapen's Amazon United States niche tracking, wednesday addams makeup is a $13K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
wednesday addams makeup market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #2,364
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 41%
- Out of stock
- 7.1%
- Avg brand age
- 42 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
47
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
6%
- Rubies38%
- NYX PROFESSIONAL MAKEUP24%
- Dr. PAWPAW ORIGINAL BALM18%
- Wednesday9%
- La Catrina4%
- LEGO2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.5×
Top wednesday addams makeup search terms
- wednesday makeup25K/yr
- wednesday addams makeup16K/yr
- nyx wednesday collection25K/yr
- nyx wednesday11K/yr
- wednesday nyx3K/yr
- wednesday makeup nyx5K/yr
- wednesday addams makeup kit7K/yr
Top wednesday addams makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies Wednesday: Wednesday & Enid Makeup Kit for Adults Womens One Size
Rubies$9.473.8★15 rev
Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.824.6★44 rev
NYX PROFESSIONAL MAKEUP Wednesday Stained Glass Contour Palette Makeup Palette with 4 Versatile Intensely Pigmented Contour Shades
NYX PROFESSIONAL MAKEUP$14.674.5★83 rev
Rubies Wednesday: Wednesday Addams Makeup Kit for Adults Womens One Size
Rubies$15.383.5★7 rev
Wednesday Make Up Bag & Mirror | Addams Cosmetic Zip Up Container with Portable Accessories | Ladies Makeup Travel Pouch
Wednesday$16.824.8★40 rev
Newest
by launch date
ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
ColourPop$25.0082 rev
Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.8244 rev
Dr. PawPaw Wednesday Lycanthropy - Lip Oil for Women and Men - Color-Changing and Lightweight Lip Moisturizer with Nourishing Papaya - 0.1 oz
Dr. PAWPAW ORIGINAL BALM$9.4618 rev
Dr. PawPaw Wednesday Set - Lip Balm and Lip Oil Trio with Original Sheer Plum and Deep Blackberry Shades - Gluten Free Hydrating Care- 3 pc
Dr. PAWPAW ORIGINAL BALM$20.6635 rev
Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup
Yeweian$11.7766 rev
Trending
90-day click momentumColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
ColourPop$25.004.9★
Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.824.6★
Dr. PawPaw Wednesday Set - Lip Balm and Lip Oil Trio with Original Sheer Plum and Deep Blackberry Shades - Gluten Free Hydrating Care- 3 pc
Dr. PAWPAW ORIGINAL BALM$20.664.5★
Dr. PawPaw Wednesday Lycanthropy - Lip Oil for Women and Men - Color-Changing and Lightweight Lip Moisturizer with Nourishing Papaya - 0.1 oz
Dr. PAWPAW ORIGINAL BALM$9.464.6★
Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl$6.794.8★
What buyers say about wednesday addams makeup
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are fantastic”
“Wonderful product, seems like what was described and reliable”
“The birthday present”
“Worth the price”
“Fun build”
“You can enjoy building it”
“As described”
“My lips dont get dry with it either”
“Great build”
“Easy to apply”
What buyers complain about
“Color is NOT good”
“This was nowhere near the color pictured”
“Hard to use”
“The lip stick was old sticky feeling”
“comes off easily”
“Kinda cheap”
“She said it didnt really cover”
“The only thing I didnt like is that the petals werent printed”
“One tiny umbrella”
“I think the plastic feels cheap tho”
Top return reasons
Common questions
- Is wednesday addams makeup profitable to sell on Amazon United States?
- The niche generates $13K/yr across 22 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the wednesday addams makeup niche?
- 10 brands and 47 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in wednesday addams makeup?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Ease Of Use. The return rate is 1.0%.
- When does demand for wednesday addams makeup peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 25.5× the quietest.
- What does it cost to enter the wednesday addams makeup niche?
- Listings span $1.78–$30.22; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 8,731 reviews — the moat a new listing must climb.