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Wednesday Addams Makeup

a small market ($13K/yr) — Wednesday Addams Makeup doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48

Market size 3Growth 9Conversion 13Competition 58Returns 94Price range 54Avg price 61Brand share 19Review moat 22Quality gap 57
This niche Category average · 10,978 niches

Is Wednesday Addams Makeup profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wednesday Addams Makeup is a $13K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.

Wednesday Addams Makeup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.5% over the last 90 days and 1.0% of searches end in a purchase.

$13K

revenue / yr

Units sold / yr2K
Search volume / yr-32.5%92K
Conversion rate1.0%
Avg price$13.30

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 47
Top-5 product click share50%
Open market8%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement41%
New entrants (1y)12· 2 succeeded
Avg rating4.4★
Avg reviews8,731

Top Wednesday Addams Makeup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$637$1K$2K$3K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

47

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

6%

  • Rubies38%
  • NYX PROFESSIONAL MAKEUP24%
  • Dr. PAWPAW ORIGINAL BALM18%
  • Wednesday9%
  • La Catrina4%
  • LEGO2%
  • Open — no brand owns it (4 brands, 6%)

Wednesday Addams Makeup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR1.0%Products22Brands10Top 5 Brands92%OOS Rate7.1%Rating4.4★Reviews8,731Avg BSR#2,364
6K4KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.5×

Top Wednesday Addams Makeup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wednesday makeup25K/yr
  • wednesday addams makeup16K/yr
  • nyx wednesday collection25K/yr
  • nyx wednesday11K/yr
  • wednesday nyx3K/yr
  • wednesday makeup nyx5K/yr
  • wednesday addams makeup kit7K/yr

What reviews say buyers love and hate about Wednesday Addams Makeup

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Color29%

The colors are fantastic

Quality-Overall13%

Wonderful product, seems like what was described and reliable

Gifting Purpose9%

The birthday present

Value For Money6%

Worth the price

Fun/Entertainment Experience5%

Fun build

What buyers complain about

76% of reviews
Color43%

Color is NOT good

Advertised Vs Actual Product6%

This was nowhere near the color pictured

Ease Of Use5%

Hard to use

Adhesion/Stickiness4%

The lip stick was old sticky feeling

Durability4%

comes off easily

Wednesday Addams Makeup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
51%
2Advertised Vs Actual Product
12%
3Value For Money
4%
4Defective Material/Parts
4%
5Quality-Overall
3%

Common Wednesday Addams Makeup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wednesday Addams Makeup 36/100 on Amazon United States — Skip it. The niche generates $13K/yr across 22 tracked products. 2 of 12 products launched in the last 360 days are still selling. Search demand moved -32.5% over the last 90 days.
Search demand for Wednesday Addams Makeup on Amazon United States peaks in Sep–Oct–Nov, where the busiest month runs 25.5× the quietest.