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Waxing Powder

Fail

The top 5 products take 84% of clicks, so Waxing Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$91K/yr88K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 533 sellers

Flapen Score

Waxing Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Waxing Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waxing Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Waxing Powder 88K times last year and spent an estimated $91K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
10.3%
Market size, estimated
$91Ka year
Peak month
June1.9× the quietest month
Top search term
wax powder25K searches a year

02 · Price

A sale here is worth $10.12.

Listings sell for $10.12 on average, from $2.04 to $21.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.12 that is $5K to $8K a year per listing.

Average price
$10.12under the $15 to $100 sweet spot
Price range
$2.04–$21.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Women's. It carries 5,470 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#99in Women's
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,470per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Waxing Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

533

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 138%
  • Brand 219%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Waxing Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Waxing Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax powder25K/yr
  • waxing powder22K/yr
  • pre wax powder14K/yr
  • powder for waxing12K/yr
  • wax powder for hair removal11K/yr
  • waxing powder for hair removal4K/yr

Reviews and returns

What reviews say buyers love and hate about Waxing Powder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Small container”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Waxing Powder questions

Answered from the same tracked data.