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Wax Strips for Face

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 77% of clicks, so Wax Strips for Face is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.2M/yr839K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
77%top-5 click share · 9 brands · 56 sellers

Flapen Score

Wax Strips for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Wax Strips for Face is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Strips for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Wax Strips for Face 839K times last year and spent an estimated $1.2M. The top 5 brands take 89% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
839K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
14.4%
Market size, estimated
$1.2Ma year
Peak month
January1.3× the quietest month
Top search term
wax strips for face255K searches a year

02 · Price

A sale here is worth $9.92.

Listings sell for $9.92 on average, from $3.60 to $19.82. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At $9.92 that is $124K to $149K a year per listing.

Average price
$9.92under the $15 to $100 sweet spot
Price range
$3.60–$19.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
12,500–15,000
Revenue per listing a year
$124K–$149K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Women's. It carries 7,375 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Women's
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
7,375per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Wax Strips for Face products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$120K$239K$359K$478K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

56

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

8%

  • Nad's46%
  • Sally Hansen15%
  • ShineMore14%
  • Nair8%
  • Billie6%
  • Flamingo3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Wax Strips for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wax Strips for Face search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wax strips for face255K/yr
  • face wax strips180K/yr
  • facial wax strips for women90K/yr
  • facial wax strips72K/yr
  • lip wax strips for women56K/yr
  • upper lip wax strips29K/yr
  • wax strips face22K/yr
  • waxing strips for face22K/yr
  • face wax strips for women28K/yr
  • chin wax strips for women18K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Strips for Face

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Does Not Work as Advertised”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wax Strips for Face questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data