wax strips
Launch itA $4.6M/yr market growing +17.1% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.6M$4.6M/yr · 3.5M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Price range
Okay$3.60–$19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,086.12avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, wax strips is a $4.6M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 400K–500K
- avg 15,000–20,000/product
- Revenue / yr
- $4.3M–$5.3M
- units × avg price
- Launch success
- —
- 2 of 4 new (360d)
- Conversion rate
- 12.3%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 4.7%
- Avg brand age
- 54 months
- Avg seller age
- 154 days
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
114
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
26%
- Veet22%
- Nad's15%
- Nair12%
- Sally Hansen8%
- hoyesch8%
- Flamingo8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VEET Ready-To-Use Waxing Kit For Women | Wax Strips For Body Hair Removal Wax Kit For Ingrown Hair Treatment Personal Care Product Hair Remover | 40ct Waxing Strips 4ct Body Wipes
Veet$9.203.9★11,173 rev
Nads Facial Wax Strips - Hypoallergenic All Skin Types - Facial Hair Removal For Women - At Home Waxing Kit with 20 Face Wax Strips + 4 Calming Oil Wipes + Skin Protection Powder
Nad's$4.443.8★40,093 rev
Nair Hair Remover Wax Ready Strips Face and Bikini Hair Removal Wax Strips Orchid and Cherry Blossom Extracts Dermatologist Tested Plus 4 Post Wipes 40 Count
Nair$7.173.7★17,347 rev
Flamingo Wax Strips for Body Hair Removal Womens Body Wax Kit Pack of 2- Contains 56 Body Wax Strips and 12 Post Wax Cloths
Flamingo$19.484.0★907 rev
600-Count Non Woven Wax Strips 2 Size Body and Facial Epilating Wax Strips Paper for Hair Removal Beauty Waxing Strips for Leg Face Chest Back and Bikini
EWVVSS$10.014.6★1,329 rev
Newest
by launch date
hoyesch 60 PCS Wax Strips - 40 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face Eyebrow Body Arms Legs Chest Back Bikini/Brazilian Waxing Strips & 4Calming Oil Wipes
hoyesch$10.1497 rev
hoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face
hoyesch$15.9724 rev
hoyesch 42 PCS Wax Strips -22 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips
hoyesch$14.9234 rev
hoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal
hoyesch$10.15123 rev
Wax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini
Sharmiz$18.391,576 rev
Trending
90-day click momentumhoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal
hoyesch$10.153.3★
hoyesch 42 PCS Wax Strips -22 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips
hoyesch$14.922.3★
hoyesch 60 PCS Wax Strips - 40 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face Eyebrow Body Arms Legs Chest Back Bikini/Brazilian Waxing Strips & 4Calming Oil Wipes
hoyesch$10.144.4★
hoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face
hoyesch$15.972.8★
Veet Full Body Waxing Kit for Normal Skin
Veet$8.184.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to purchase”
“Amazing quality”
“Worth the price”
“it works well”
“Perfect Hair Remover”
“Exactly as described”
“The wipes are great”
“I followed instructions”
“My skin is soft”
“No irritation”
What buyers complain about
“Not effective”
“do not stick well”
“Allergic Reaction”
“Skin damage”
“doesnt get the hair”
“LEAVES RESIDUE”
“Not worth it”
“Average quality”
“Does not remove hair”
“Too small”
Top return reasons
Common questions
- Is wax strips profitable to sell on Amazon United States?
- The niche generates $4.6M/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Launch it (70/100).
- How competitive is the wax strips niche?
- 13 brands and 114 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in wax strips?
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Allergies. The return rate is 0.6%.
- When does demand for wax strips peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the wax strips niche?
- Listings span $3.60–$19.82; the average listing price is $10.69 (sweet spot $15–$100). The average incumbent carries 6,086 reviews — the moat a new listing must climb.
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