Wax Strips

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+17.1%

Conversion, latest week

12.3%

Market size, estimated

$4.6Ma year

Peak month

June1.8× the quietest month

Top search term

wax strips1.6M searches a year

Listings sell for $10.69 on average, from $3.60 to $19.82. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $10.69 that is $160K to $214K a year per listing.

Average price

$10.69under the $15 to $100 sweet spot

Price range

$3.60–$19.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$160K–$214K

Returns

0.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #21 within Women's. It carries 6,086 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#21in Women's

Average rating

3.96 starsAmazon United States average 4.42 stars

Average reviews

6,086per listing

Listings tracked

25

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months