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Wax Sticks

Fail

The top 5 brands take 96% of clicks, so Wax Sticks is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$1.2M/yr873K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
77%top-5 click share · 7 brands · 22 sellers

Flapen Score

Wax Sticks against its category

The dotted line is the Beauty & Personal Care average. Past it, Wax Sticks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Wax Sticks 873K times last year and spent an estimated $1.2M. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
873K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
16.4%
Market size, estimated
$1.2Ma year
Peak month
May1.4× the quietest month
Top search term
wax sticks287K searches a year

02 · Price

A sale here is worth $8.48.

Listings sell for $8.48 on average, from $4.80 to $23.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $8.48 that is $51K to $68K a year per listing.

Average price
$8.48under the $15 to $100 sweet spot
Price range
$4.80–$23.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$51K–$68K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #10 within Women's. It carries 4,004 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#10in Women's
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
4,004per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wax Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 144%
  • Brand 218%
  • Brand 316%
  • Brand 410%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wax Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wax Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax sticks287K/yr
  • waxing sticks233K/yr
  • wax sticks for hair removal107K/yr
  • wax applicator sticks37K/yr
  • popsicle sticks for waxing27K/yr
  • hair removal waxing spatulas24K/yr
  • wax spatula18K/yr
  • sticks for waxing15K/yr
  • wooden wax sticks15K/yr
  • waxing stick14K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Sticks

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Strength”
0.6%of orders come back
“Flimsy as hell”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wax Sticks questions

Answered from the same tracked data.