Wax Sticks
FailThe top 5 brands take 96% of clicks, so Wax Sticks is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $1.2M/yr873K searches / yr
- 90-day growth
- +10.7%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 22 sellers
Flapen Score
Wax Sticks against its category
The dotted line is the Beauty & Personal Care average. Past it, Wax Sticks is stronger. Inside it, weaker.
Market
The Wax Sticks market on Amazon at a glance
Shoppers on Amazon United States searched for Wax Sticks 873K times last year and spent an estimated $1.2M. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 873K
- Growth, 90 days vs prior 90
- +10.7%
- Conversion, latest week
- 16.4%
- Market size, estimated
- $1.2Ma year
- Peak month
- May1.4× the quietest month
- Top search term
- wax sticks287K searches a year
02 · Price
A sale here is worth $8.48.
Listings sell for $8.48 on average, from $4.80 to $23.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $8.48 that is $51K to $68K a year per listing.
- Average price
- $8.48under the $15 to $100 sweet spot
- Price range
- $4.80–$23.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $51K–$68K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #10 within Women's. It carries 4,004 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #10in Women's
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 4,004per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Wax Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Brand 144%
- Brand 218%
- Brand 316%
- Brand 410%
- Brand 58%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Wax Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wax Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wax sticks287K/yr
- waxing sticks233K/yr
- wax sticks for hair removal107K/yr
- wax applicator sticks37K/yr
- popsicle sticks for waxing27K/yr
- hair removal waxing spatulas24K/yr
- wax spatula18K/yr
- sticks for waxing15K/yr
- wooden wax sticks15K/yr
- waxing stick14K/yr
Reviews and returns
What reviews say buyers love and hate about Wax Sticks
We read the reviews and the return reasons for every product selling here.
“Flimsy as hell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wax Sticks questions
Answered from the same tracked data.









