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Wax Remover for Skin

Fail

The top 5 brands take 90% of clicks, so Wax Remover for Skin is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$141K/yr119K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
69%top-5 click share · 11 brands · 49 sellers

Flapen Score

Wax Remover for Skin against its category

The dotted line is the Beauty & Personal Care average. Past it, Wax Remover for Skin is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Remover for Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Wax Remover for Skin 119K times last year and spent an estimated $141K. The top 5 brands take 90% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
9.1%
Market size, estimated
$141Ka year
Peak month
April1.6× the quietest month
Top search term
wax remover48K searches a year

02 · Price

A sale here is worth $13.06.

Listings sell for $13.06 on average, from $7.84 to $28.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.06 that is $7K to $10K a year per listing.

Average price
$13.06under the $15 to $100 sweet spot
Price range
$7.84–$28.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Women's. It carries 1,544 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Women's
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,544per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Wax Remover for Skin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

49

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

8%

  • GIGI46%
  • SATIN SMOOTH26%
  • Clean + Easy11%
  • Depileve4%
  • Goo Gone3%
  • Nad's2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Wax Remover for Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Wax Remover for Skin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wax remover48K/yr
  • wax remover for skin25K/yr
  • wax cleaner12K/yr
  • wax remover oil9K/yr
  • wax off6K/yr
  • gigi wax off4K/yr
  • gigi wax remover4K/yr
  • post wax remover3K/yr
  • wax removal oil3K/yr
  • wax oil remover2K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Remover for Skin

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wax Remover for Skin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data