Wax Pen

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $807K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

8.2%

Market size, estimated

$807Ka year

Peak month

May2.0× the quietest month

Top search term

bedazzling tools188K searches a year

Listings sell for $8.35 on average, from $5.13 to $27.10. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $8.35 that is $25K to $33K a year per listing.

Average price

$8.35under the $15 to $100 sweet spot

Price range

$5.13–$27.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$25K–$33K

Returns

1.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Tools. It carries 1,519 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Tools

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,519per listing

Listings tracked

29

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

25 months