Skip to content

Waverloo Magic Root Cover Up

soft demand (-84.2% this quarter) — Waverloo Magic Root Cover Up doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48

Market size 21Growth 0Conversion 39Competition 0Returns 62Price range 95Avg price 78Brand share 0Review moat 18Quality gap 79
This niche Category average · 10,978 niches

Is Waverloo Magic Root Cover Up profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Waverloo Magic Root Cover Up is a $84K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Skip it — 31/100.

Waverloo Magic Root Cover Up: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -84.2% over the last 90 days and 3.1% of searches end in a purchase.

$84K

revenue / yr

Units sold / yr8K
Search volume / yr-84.2%166K
Conversion rate3.1%
Avg price$16.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 6
Top-5 product click share100%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews16,880

Top Waverloo Magic Root Cover Up products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$17K$33K$50K$67K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • WAVERLOO63%
  • Generic20%
  • Boldify17%

Waverloo Magic Root Cover Up demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR3.1%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews16,880Avg BSR#66
15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 8.9×

Top Waverloo Magic Root Cover Up search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waverloo magic root cover up85K/yr
  • waverlo52K/yr
  • waverloo3K/yr
  • waverlo root cover up6K/yr
  • waverlo magic root cover up7K/yr
  • waverlomagic root cover up10K/yr
  • waverly magic root cover up3K/yr

What reviews say buyers love and hate about Waverloo Magic Root Cover Up

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Coverage16%

Covers well

Quality-Overall14%

Excellent Product

Color14%

good color

Ease Of Use8%

easy to carry and use

Ease Of Application8%

Applicator very helpful

What buyers complain about

60% of reviews
Color21%

Coloring seems off

Suitability Colored Hair7%

when her hair got wet the color washed off

Value For Money6%

it is too expensive

Size-Overall5%

Small container

Coverage5%

it does not cover like it advertise

Waverloo Magic Root Cover Up return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
57%
2Advertised Vs Actual Product
8%
3Suitability Colored Hair
7%
4Functionality-Overall
7%
5Coverage
6%

Common Waverloo Magic Root Cover Up questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waverloo Magic Root Cover Up 31/100 on Amazon United States — Skip it. The niche generates $84K/yr across 5 tracked products. Search demand moved -84.2% over the last 90 days.
Search demand for Waverloo Magic Root Cover Up on Amazon United States peaks in Jan–Jul, where the busiest month runs 8.9× the quietest.