Wave Shampoo
FailShoppers spend an estimated $74K a year here, so Wave Shampoo is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $74K/yr74K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 73 sellers
Flapen Score
Wave Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Wave Shampoo is stronger. Inside it, weaker.
Market
The Wave Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Wave Shampoo 74K times last year and spent an estimated $74K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $74Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- wave butter27K searches a year
02 · Price
A sale here is worth $12.63.
Listings sell for $12.63 on average, from $7.72 to $21.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.63 that is $1K to $3K a year per listing.
- Average price
- $12.63under the $15 to $100 sweet spot
- Price range
- $7.72–$21.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #502 within Gels. It carries 2,314 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #502in Gels
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 2,314per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Wave Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WAVEBUILDER Cocoa & Shea Wave Butter Moisture Revitalizer
- Price
- $8.75
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 14y ago

COLDLABEL Premium Wave and Scalp Butter
- Price
- $17.38
- Rating
- 4.6/5
- Reviews
- 1,729
- Age
- 12y ago

Veeta Superior Natural Wave Grease Wave Butter and Wave Pomade for Mens 360 Waves Non Greasy Shea and Tangerine Wave Cream Hair Moisturizer for Black Men Defining Wave Formula for Wolfing 4 oz
- Price
- $20.51
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 4y ago

COLDLABEL Hair Wolfin Pomade
- Price
- $19.40
- Rating
- 4.6/5
- Reviews
- 1,761
- Age
- 12y ago

Wavebuilder Brush In Waves Daily Training Lotion
- Price
- $9.00
- Rating
- 4.3/5
- Reviews
- 2,540
- Age
- 17y ago
Trending
estimated 90-day click momentum
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

WAVEBUILDER Cocoa & Shea Wave Butter Moisture Revitalizer
- Price
- $8.75
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 14y ago

Wavebuilder Wash in Waves Wave Saving Shampoo
- Price
- $9.37
- Rating
- 4.4/5
- Reviews
- 1,937
- Age
- 22y ago

COLDLABEL Hair Wolfin Pomade
- Price
- $19.40
- Rating
- 4.6/5
- Reviews
- 1,761
- Age
- 12y ago

WAVEBUILDER Spinn Classic Wave Cream 8 OZ
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 420
- Age
- 17y ago
Newest
by launch date
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

Deep Dish Wave Pomade 100% Pure All Natural 360 Waves Hair Cream - Organic Wave Grease for Men- Wave Butter for Perfect 360 Waves 2oz
- Price
- $15.18
- Rating
- 4.3/5
- Reviews
- 371
- Age
- 2y ago

Wave Butter 360 Wave Grease for Men Wave Pomade for Layered Waves Moisture Control and Silky Shine -All Natural Wave Cream Natural Wave Butter Cream with Shea Butter and Beeswax for Wolfing Kit
- Price
- $14.24
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 2y ago

Goiple Wave Butter 360 Wave Grease for Men - Wave Butter for Layered Waves Moisture Control and Silky Shine - All Natural Wave Cream with Shea Butter and Beeswax for Wolfing (3.5 OZ)
- Price
- $11.81
- Rating
- 4.2/5
- Reviews
- 235
- Age
- 2y ago

Black Lavish Essentials Ultra-Smooth 360 Wave Pomade for Men Deep Waves Strong Hold and Shine for Wavy Hair Shea Butter and Mango Butter Non-Greasy Formula (Money Mango Pomade 4oz)
- Price
- $20.15
- Rating
- 4.5/5
- Reviews
- 260
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
73
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 94%
Open market
4%
- WAVEBUILDER47%
- COLDLABEL19%
- Veeta11%
- OCEAN VIEW DEEP WAVES POMADE9%
- Goiple7%
- Black Lavish Essentials3%
- Open — no brand owns it (3 brands, 4%)
Demand
Wave Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Wave Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wave butter27K/yr
- wave builder16K/yr
- wavebuilder6K/yr
- wave moisturizer4K/yr
- wave butter for black men7K/yr
- wave builder pomade3K/yr
- cold label pomade2K/yr
- wave moisturizer for black men4K/yr
- cold label2K/yr
- cold label wave butter2K/yr
Reviews and returns
What reviews say buyers love and hate about Wave Shampoo
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wave Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









