Wave Oil
Wave Oil shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Is Wave Oil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wave Oil is a $673K/yr Amazon United States market (616K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Wave Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.3% over the last 90 days and 7.0% of searches end in a purchase.
$673K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Wave Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Carols Daughter Goddess Strength 7 Oil Blend Scalp and Hair Oil for Waves Coils and Curls Hair Treatment with Castor Oil 4.2 Fl Oz
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 16,440
- Age
- 6y ago
Carols Daughter Goddess Strength Leave In Conditioner Cream 10 Fl Oz - Strengthening and Moisturizing for Wavy Curly Hair
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 10,367
- Age
- 6y ago
Carols Daughter Goddess Strong Bundle: Hair Care Kit with Shampoo Conditioner Leave-In Treatment and Scalp Oil 4 Items
- Price
- $40.00
- Rating
- 4.7/5
- Reviews
- 4,079
- Age
- 5y ago
Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz
- Price
- $11.51
- Rating
- 4.5/5
- Reviews
- 21,057
- Age
- 19y ago
Carols Daughter Black Vanilla Leave In Conditioner for Curly Wavy or Natural Hair Moisturizing Hair Care for Dry Dull or Brittle Split Ends 8 Fl Oz
- Price
- $11.60
- Rating
- 4.5/5
- Reviews
- 12,139
- Age
- 16y ago
Trending
90-day click momentum
Camille Rose Rejuva Drops Come Back Hair + Scalp Serum 2-Pack Castor Oil Saw Palmetto Lavender Peppermint Oil for Rejuvenating Hair and Scalp Care 1.9 Fl Oz Ea
- Price
- $25.03
- Rating
- 4.3/5
- Reviews
- 613
- Age
- 6y ago
Camille Rose Cocoa Nibs & Honey Ultimate Growth Serum 8 Ounce (Pack of 1)
- Price
- $20.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Carols Daughter Goddess Strength True Stretch Defining Hair Cream For Waves Coils and Curls Curl Defining Cream with Castor Oil 6.8 Fl Oz
- Price
- $11.16
- Rating
- 4.6/5
- Reviews
- 902
- Age
- 3y ago
Carols Daughter Black Vanilla Leave In Conditioner for Curly Wavy or Natural Hair Moisturizing Hair Care for Dry Dull or Brittle Split Ends 8 Fl Oz
- Price
- $11.60
- Rating
- 4.5/5
- Reviews
- 12,139
- Age
- 16y ago
Carols Daughter Coco Creme Curl Quenching Conditioner for Very Dry Hair with Coconut Oil Paraben Free Conditioner for Curly Hair 12 oz
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 2,335
- Age
- 8y ago
Newest
by launch dateCamille Rose Cocoa Nibs & Honey Ultimate Growth Serum 8 Ounce (Pack of 1)
- Price
- $20.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Carols Daughter Goddess Strength Hair Regrowth Treatment for Women 2% Minoxidil Solution for Hair Loss and Thinning One Month Supply 2 Fl Oz
- Price
- $26.05
- Rating
- 3.9/5
- Reviews
- 112
- Age
- 1y ago
Carols Daughter Black Vanilla Moisture and Hold Jelly Hair Gel For Dry Hair with Shea Butter Jojoba and Vanilla 12 Fl Oz
- Price
- $11.70
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 2y ago
Carols Daughter Goddess Strength Smooth and Shape Hair Balm Hair Cream for Weak Breakage-Prone Split Ends 5.5 Fl Oz
- Price
- $12.23
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 2y ago
Camille Rose Rosemary Oil Strengthening Hair + Scalp Drops Castor Peppermint & Tea Tree Oil Blend for Strength & Resilience Dry Scalp Treatment Split Ends 1.9 Fl Oz
- Price
- $10.35
- Rating
- 4.5/5
- Reviews
- 323
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 95%
Open market
0%
- Carol's Daughter92%
- Camille Rose8%
Wave Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Wave Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- carols daughter309K/yr
- carol daughter hair products74K/yr
- camille rose oil33K/yr
- carols daughter hair oil30K/yr
- camille rose hair oil30K/yr
- carols daughter goddess strength leave in conditioning hair smoothie23K/yr
- carols daughter goddess strength21K/yr
- camille rose cocoa nibs10K/yr
- wave oil8K/yr
- carols daughter hair products10K/yr
What reviews say buyers love and hate about Wave Oil
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Great smell”
“Most of Carols Daughter products are great”
“My hair was soft”
“Excellent moisturizer”
“Amazing for Curly Hair”
What buyers complain about
54% of reviews“Smells horrible”
“Dry”
“It didn't make my hair soft”
“my hair was so greasy”
“It's not worth damaging my hair”
Wave Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wave Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
