Wave Oil
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Wave Oil is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $673K/yr616K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 48%top-5 click share · 2 brands · 104 sellers
Flapen Score
Wave Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Wave Oil is stronger. Inside it, weaker.
Market
The Wave Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Wave Oil 616K times last year and spent an estimated $673K. All 2 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $673K a year.
- Searches, last 12 months
- 616K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $673Ka year
- Top search term
- carols daughter309K searches a year
02 · Price
A sale here is worth $15.57.
Listings sell for $15.57 on average, from $9.71 to $40.00. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $15.57 that is $23K to $31K a year per listing.
- Average price
- $15.57inside the $15 to $100 sweet spot
- Price range
- $9.71–$40.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $23K–$31K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Hair Treatment Oils. It carries 4,744 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #272in Hair Treatment Oils
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,744per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Wave Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 95%
Open market
0%
- Brand 192%
- Brand 28%
Demand
Wave Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.9× · 7 of 12 months tracked
Search terms
Top Wave Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- carols daughter309K/yr
- carol daughter hair products74K/yr
- camille rose oil33K/yr
- carols daughter hair oil30K/yr
- camille rose hair oil30K/yr
- carols daughter goddess strength leave in conditioning hair smoothie23K/yr
- carols daughter goddess strength21K/yr
- camille rose cocoa nibs10K/yr
- wave oil8K/yr
- carols daughter hair products10K/yr
Reviews and returns
What reviews say buyers love and hate about Wave Oil
We read the reviews and the return reasons for every product selling here.
“Smells horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wave Oil questions
Answered from the same tracked data.









