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Wave Oil

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Wave Oil is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$673K/yr616K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
48%top-5 click share · 2 brands · 104 sellers

Flapen Score

Wave Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Wave Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wave Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Wave Oil 616K times last year and spent an estimated $673K. All 2 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $673K a year.

Searches, last 12 months
616K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
7.0%
Market size, estimated
$673Ka year
Top search term
carols daughter309K searches a year

02 · Price

A sale here is worth $15.57.

Listings sell for $15.57 on average, from $9.71 to $40.00. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $15.57 that is $23K to $31K a year per listing.

Average price
$15.57inside the $15 to $100 sweet spot
Price range
$9.71–$40.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$31K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Hair Treatment Oils. It carries 4,744 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#272in Hair Treatment Oils
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,744per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Wave Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Wave Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.9× · 7 of 12 months tracked

Search terms

Top Wave Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carols daughter309K/yr
  • carol daughter hair products74K/yr
  • camille rose oil33K/yr
  • carols daughter hair oil30K/yr
  • camille rose hair oil30K/yr
  • carols daughter goddess strength leave in conditioning hair smoothie23K/yr
  • carols daughter goddess strength21K/yr
  • camille rose cocoa nibs10K/yr
  • wave oil8K/yr
  • carols daughter hair products10K/yr

Reviews and returns

What reviews say buyers love and hate about Wave Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.7%of orders come back
“Smells horrible”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wave Oil questions

Answered from the same tracked data.