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Wave Kit

Fail

The top 5 brands take 96% of clicks, so Wave Kit is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$139K/yr173K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
52%top-5 click share · 9 brands · 27 sellers

Flapen Score

Wave Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Wave Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wave Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Wave Kit 173K times last year and spent an estimated $139K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
3.5%
Market size, estimated
$139Ka year
Peak month
February2.4× the quietest month
Top search term
wave kit69K searches a year

02 · Price

A sale here is worth $22.72.

Listings sell for $22.72 on average, from $6.45 to $46.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.72 that is $6K to $11K a year per listing.

Average price
$22.72inside the $15 to $100 sweet spot
Price range
$6.45–$46.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #646 within Pomades. It carries 626 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#646in Pomades
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
626per listing
Listings tracked
23

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Wave Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

27

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

3%

  • Brand 176%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Wave Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Wave Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wave kit69K/yr
  • wave kit for black men36K/yr
  • 360 wave kit21K/yr
  • wave brush kit14K/yr
  • wave kit for men9K/yr
  • wave brush set8K/yr
  • waves kit5K/yr
  • wave kit for black men 3607K/yr
  • wave set3K/yr

Reviews and returns

What reviews say buyers love and hate about Wave Kit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Mirror was a little small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wave Kit questions

Answered from the same tracked data.