Wave Kit
FailThe top 5 brands take 96% of clicks, so Wave Kit is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $139K/yr173K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 27 sellers
Flapen Score
Wave Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Wave Kit is stronger. Inside it, weaker.
Market
The Wave Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Wave Kit 173K times last year and spent an estimated $139K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $139Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- wave kit69K searches a year
02 · Price
A sale here is worth $22.72.
Listings sell for $22.72 on average, from $6.45 to $46.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.72 that is $6K to $11K a year per listing.
- Average price
- $22.72inside the $15 to $100 sweet spot
- Price range
- $6.45–$46.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #646 within Pomades. It carries 626 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #646in Pomades
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 626per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Wave Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wave Pomade for Men - Strong Hold Easy Wash Promotes Layered Waves Moisture Silky Shine Hair Cream Grease Brush Durag Cap Set (Red)
- Price
- $22.66
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 2y ago

360 Wave Kit for Men Grooming Kit for 360 Waves - 3 Wave Brushes Soft Medium & Hard - Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade & Shampoo & Rosemary Oil - Best Gift Set
- Price
- $46.15
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago

Goiple Wave Pomade for Men Strong Hold Easy Wash 360 Wave Training Hair Cream Waves Grease for Men Promotes Layered Waves Moisture Control and Silky Shine Pomade Brushe Silky Durag Cap Set
- Price
- $18.62
- Rating
- 4.5/5
- Reviews
- 762
- Age
- 4y ago

Royalty Headwear Silky Wave Cap for 360 540 & 720 Waves Soft Breathable Durag Skull Cap Beanie for Men (US Alpha One Size Black)
- Price
- $19.96
- Rating
- 4.4/5
- Reviews
- 1,354
- Age
- 4y ago

Wave Pomade for Men Strong Hold Easy Wash Hair Cream Grease Promotes Layered Waves Moisture Shine Brush and Durag Cap Set
- Price
- $21.36
- Rating
- 4.4/5
- Reviews
- 318
- Age
- 2y ago
Trending
estimated 90-day click momentum
Wave Kit for 360 Waves - Wave Brush Wave Styler Great for Men Wolfing Wave - 3 Wave Handle Brushes Soft Medium & Hard- Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade&Shampoo
- Price
- $46.52
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Royalty Headwear Silky Wave Cap for 360 540 & 720 Waves Soft Breathable Durag Skull Cap Beanie for Men (US Alpha One Size Black)
- Price
- $19.96
- Rating
- 4.4/5
- Reviews
- 1,354
- Age
- 4y ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

KINGS OF WAVES Ultimate 360 Wave Kit for Men - Wave Pomade & Butter (No Buildup) Silky Durag Breathable Wave Cap & Laydown Pad - Deep Wave Training System for Coily Hair (Wave Butter Training kit)
- Price
- $17.17
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 7mo ago

360 Wave Kit for Men Grooming Kit for 360 Waves - 3 Wave Brushes Soft Medium & Hard - Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade & Shampoo & Rosemary Oil - Best Gift Set
- Price
- $46.15
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago
Newest
by launch date
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

Wave Kit for 360 Waves - Wave Brush Wave Styler Great for Men Wolfing Wave - 3 Wave Handle Brushes Soft Medium & Hard- Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade&Shampoo
- Price
- $46.52
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

KINGS OF WAVES Ultimate 360 Wave Kit for Men - Wave Pomade & Butter (No Buildup) Silky Durag Breathable Wave Cap & Laydown Pad - Deep Wave Training System for Coily Hair (Wave Butter Training kit)
- Price
- $17.17
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 7mo ago

360 Wave Kit for Men Grooming Kit for 360 Waves - 3 Wave Brushes Soft Medium & Hard - Satin Durag Hand Mirror Hair Comb Hair Brush Cleaner Wave Pomade & Shampoo & Rosemary Oil - Best Gift Set
- Price
- $46.15
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago

Natural Wave Pomade Strong Hold Easy Wash 360 Wave Training Hair Cream - Waves Grease for Men Water-Based Hair Cream Moisture Control - 360 Waves Wash Shampoo Enhance Waves Hair Shampoo for Black Men
- Price
- $21.17
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
27
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 98%
Open market
3%
- Goiple76%
- Royalty Headwear8%
- Roman-T7%
- kep-Mve4%
- OCEAN VIEW DEEP WAVES POMADE2%
- WAVEBUILDER1%
- Open — no brand owns it (3 brands, 3%)
Demand
Wave Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.4×
Search terms
Top Wave Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wave kit69K/yr
- wave kit for black men36K/yr
- 360 wave kit21K/yr
- wave brush kit14K/yr
- wave kit for men9K/yr
- wave brush set8K/yr
- waves kit5K/yr
- wave kit for black men 3607K/yr
- wave set3K/yr
Reviews and returns
What reviews say buyers love and hate about Wave Kit
We read the reviews and the return reasons for every product selling here.
“Mirror was a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wave Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









