How competitive is the Wave Grease for Men niche on Amazon United States?

8 brands and 72 sellers compete in Wave Grease for Men on Amazon United States. The top 5 Wave Grease for Men products take 68% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Wave Grease for Men?

Wave Grease for Men buyers on Amazon United States complain most about Size-Overall, Stretchability/Expandability/Elasticity, Thickness, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Wave Grease for Men niche?

Wave Grease for Men sells for $18.36 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $6.82–$36.83. The average incumbent carries 3,110 reviews — the moat a new listing must climb.

Wave Grease for Men

a small market ($54K/yr) — Wave Grease for Men doesn't clear our bar today.

Flapen Score

Skip it

Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48

This niche Category average · 10,978 niches

Is Wave Grease for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wave Grease for Men is a $54K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 41/100.

Wave Grease for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 2.6% of searches end in a purchase.

$54K

revenue / yr

Units sold / yr8K

Search volume / yr-5.4%115K

Conversion rate2.6%

Avg price$18.36

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 72

Top-5 product click share68%

Open market8%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Wave Grease for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CARSON PRODUCTS CO. Standard Dist Soft Sheen Sportin Waves Gel Pomade 3.5 oz

Price: $27.12
Rating: 4.6/5
Reviews: 459
Age: 7y ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar

Price: $15.16
Rating: 4.2/5
Reviews: 145
Age: 6mo ago

Soft Sheen Sportin Waves Maximum Hold Pomade 3.5 Oz. by Soft Sheen

Price: $17.21
Rating: 4.5/5
Reviews: 199
Age: 11y ago

Softsheen Carson Sportin Waves Maximum Hold Pomade 2 Count

Price: $36.65
Rating: 4.5/5
Reviews: 9,922
Age: 8y ago

3PCS Silky Stocking Wave Caps Compression Cap for Men Doo Rag Award 1 Durag (Black)

Price: $14.13
Rating: 3.9/5
Reviews: 2,554
Age: 5y ago

Newest

by launch date

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar

Price: $15.16
Rating: 4.2/5
Reviews: 145
Age: 6mo ago

ForceWave Silky Stocking Cap for Men & Women Black Compression Cap for 360 Waves 4-Piece Set

Price: $10.15
Rating: 4.2/5
Reviews: 733
Age: 3y ago

3PCS Silky Durags for Men Women Waves Doo Rag Compression Caps for 360 540 720 Waves (Black)

Price: $9.47
Rating: 4.4/5
Reviews: 60
Age: 4y ago

Sporti Light Wave Thin Strap One Piece Swimsuit - Black/Blue - 38

Price: $36.83
Rating: 4.1/5
Reviews: 192
Age: 4y ago

2PCS Silky Stocking Wave Cap for Men Good Compression Over Durag (Black)

Price: $10.16
Rating: 3.9/5
Reviews: 2,554
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

SoftSheen63%
OCEAN VIEW DEEP WAVES POMADE12%
DURALA8%
DAX5%
Sdiahoo4%
Luster's3%
Open — no brand owns it (2 brands, 5%)

Wave Grease for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR2.6%Products14Brands8Top 5 Brands92%OOS Rate23.4%Rating4.4★Reviews3,110Avg BSR#380

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.2×

Top Wave Grease for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sporting waves pomade for men51K/yr -1.5%2.2% conv.
sportin waves25K/yr +23.9%1.9% conv.
sportin waves pomade for men15K/yr -52.7%2.2% conv.
sporting waves11K/yr +7.6%1.9% conv.
sportin waves pomade6K/yr +28.0%1.0% conv.
sporting waves for men5K/yr -42.4%1.3% conv.
sport n waves pomade for men2K/yr -1.0%0.7% conv.

What reviews say buyers love and hate about Wave Grease for Men

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Quality-Overall20%

“Good Hair Product”

Smell20%

“Nice smell”

Moist/Dry7%

“One thing I appreciated is that it feels reasonably hydrating”

Value For Money5%

“Its worth it”

Soft Feel5%

“Feels good to the touch”

What buyers complain about

62% of reviews

Size-Overall22%

“Didn't fit”

Stretchability/Expandability/Elasticity10%

“Does not stretch”

Thickness7%

“not as thick or strong as gel”

Value For Money6%

“a bit expensive”

Oily/Greasy6%

“this is way too greasy”

Wave Grease for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

53%

2Advertised Vs Actual Product

13%

3Neck Fit

4Functionality-Overall

5Material Quality

Common Wave Grease for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wave Grease for Men 41/100 on Amazon United States — Skip it. The niche generates $54K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.