Wave Grease for Men
FailShoppers spend an estimated $54K a year here, so Wave Grease for Men is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $54K/yr115K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 72 sellers
Flapen Score
Wave Grease for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Wave Grease for Men is stronger. Inside it, weaker.
Market
The Wave Grease for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Wave Grease for Men 115K times last year and spent an estimated $54K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $54Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- sporting waves pomade for men51K searches a year
02 · Price
A sale here is worth $18.36.
Listings sell for $18.36 on average, from $6.82 to $36.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.36 that is $5K to $9K a year per listing.
- Average price
- $18.36inside the $15 to $100 sweet spot
- Price range
- $6.82–$36.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #380 within Hair Sprays. It carries 3,110 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 71%
- Out of stock, average day
- 23.4%
- Average rank
- #380in Hair Sprays
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 3,110per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Wave Grease for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CARSON PRODUCTS CO. Standard Dist Soft Sheen Sportin Waves Gel Pomade 3.5 oz
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 459
- Age
- 7y ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

Soft Sheen Sportin Waves Maximum Hold Pomade 3.5 Oz. by Soft Sheen
- Price
- $17.21
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 11y ago

Softsheen Carson Sportin Waves Maximum Hold Pomade 2 Count
- Price
- $36.65
- Rating
- 4.5/5
- Reviews
- 9,922
- Age
- 8y ago

3PCS Silky Stocking Wave Caps Compression Cap for Men Doo Rag Award 1 Durag (Black)
- Price
- $14.13
- Rating
- 3.9/5
- Reviews
- 2,554
- Age
- 5y ago
Trending
estimated 90-day click momentum
3PCS Silky Durags for Men Women Waves Doo Rag Compression Caps for 360 540 720 Waves (Black)
- Price
- $9.47
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago

3PCS Silky Stocking Wave Caps Compression Cap for Men Doo Rag Award 1 Durag (Black)
- Price
- $14.13
- Rating
- 3.9/5
- Reviews
- 2,554
- Age
- 5y ago

ForceWave Silky Stocking Cap for Men & Women Black Compression Cap for 360 Waves 4-Piece Set
- Price
- $10.15
- Rating
- 4.2/5
- Reviews
- 733
- Age
- 3y ago

Sporti Light Wave Thin Strap One Piece Swimsuit - Black/Blue - 38
- Price
- $36.83
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 4y ago

2PCS Silky Stocking Wave Cap for Men Good Compression Over Durag (Black)
- Price
- $10.16
- Rating
- 3.9/5
- Reviews
- 2,554
- Age
- 5y ago
Newest
by launch date
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

ForceWave Silky Stocking Cap for Men & Women Black Compression Cap for 360 Waves 4-Piece Set
- Price
- $10.15
- Rating
- 4.2/5
- Reviews
- 733
- Age
- 3y ago

3PCS Silky Durags for Men Women Waves Doo Rag Compression Caps for 360 540 720 Waves (Black)
- Price
- $9.47
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago

Sporti Light Wave Thin Strap One Piece Swimsuit - Black/Blue - 38
- Price
- $36.83
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 4y ago

2PCS Silky Stocking Wave Cap for Men Good Compression Over Durag (Black)
- Price
- $10.16
- Rating
- 3.9/5
- Reviews
- 2,554
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
72
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
5%
- SoftSheen63%
- OCEAN VIEW DEEP WAVES POMADE12%
- DURALA8%
- DAX5%
- Sdiahoo4%
- Luster's3%
- Open — no brand owns it (2 brands, 5%)
Demand
Wave Grease for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Wave Grease for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sporting waves pomade for men51K/yr
- sportin waves25K/yr
- sportin waves pomade for men15K/yr
- sporting waves11K/yr
- sportin waves pomade6K/yr
- sporting waves for men5K/yr
- sport n waves pomade for men2K/yr
Reviews and returns
What reviews say buyers love and hate about Wave Grease for Men
We read the reviews and the return reasons for every product selling here.
“Didn't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wave Grease for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









