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Wave Cream

Maybe

An estimated 0.5% of orders come back. But demand is soft, at +4.0% this quarter, so Wave Cream is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$406K/yr440K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
46%top-5 click share · 16 brands · 105 sellers

Flapen Score

Wave Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Wave Cream is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wave Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Wave Cream 440K times last year and spent an estimated $406K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
6.9%
Market size, estimated
$406Ka year
Peak month
May2.0× the quietest month
Top search term
wave grease143K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $6.47 to $26.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $13.36 that is $10K to $13K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$6.47–$26.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #300 within Creams & Lotions. It carries 2,592 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
1.5%
Average rank
#300in Creams & Lotions
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,592per listing
Listings tracked
32

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
88 months

Products

Top Wave Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

105

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

19%

  • Brand 133%
  • Brand 219%
  • Brand 315%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Wave Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Wave Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wave grease143K/yr
  • wave pomade78K/yr
  • wave cream43K/yr
  • wave pomade for black men28K/yr
  • wave grease for black men31K/yr
  • 360 wave pomade18K/yr
  • waves pomade16K/yr
  • wave builder16K/yr
  • 360 wave grease12K/yr
  • wave cream for black men hair11K/yr

FAQ

Common Wave Cream questions

Answered from the same tracked data.