Wave Cream
MaybeAn estimated 0.5% of orders come back. But demand is soft, at +4.0% this quarter, so Wave Cream is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $406K/yr440K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 46%top-5 click share · 16 brands · 105 sellers
Flapen Score
Wave Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Wave Cream is stronger. Inside it, weaker.
Market
The Wave Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Wave Cream 440K times last year and spent an estimated $406K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.
- Searches, last 12 months
- 440K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $406Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- wave grease143K searches a year
02 · Price
A sale here is worth $13.36.
Listings sell for $13.36 on average, from $6.47 to $26.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $13.36 that is $10K to $13K a year per listing.
- Average price
- $13.36under the $15 to $100 sweet spot
- Price range
- $6.47–$26.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #300 within Creams & Lotions. It carries 2,592 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 97%
- Out of stock, average day
- 1.5%
- Average rank
- #300in Creams & Lotions
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,592per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Wave Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OCEAN VIEW DEEP WAVES POMADE- Water-Based Hair Cream for 360 Wave Training and Wolfing- Silky Smooth Application and Styling Strong Hold Easy Wash- Waver and Barber Accessories - 4oz Tin Can
- Price
- $18.11
- Rating
- 4.4/5
- Reviews
- 4,158
- Age
- 8y ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

WAVEBUILDER Cocoa & Shea Wave Butter Moisture Revitalizer
- Price
- $8.75
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 14y ago

Lusters S-Curl 360 Wave Control Pomade 3 Ounce (88ml) (6 Pack)
- Price
- $26.76
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 11y ago

Goiple Natural Wave Pomade Strong Hold Easy Wash 360 Wave Training Hair Cream Waves Grease for Men Water-Based Hair Cream for Wave Moisture Control and Silky Shine Wave Pomade for Black Men 4oz
- Price
- $10.08
- Rating
- 4.3/5
- Reviews
- 525
- Age
- 2y ago
Trending
estimated 90-day click momentum
CNNY NATURALLY Wave Pomade for Black Men - Strong Hold 360 Waves Pomade for Hair Training Non-Greasy Wave Builder & Shiner for 360 Waves Texturizing Cream for Coarse and Curly Hair - 3.53 oz
- Price
- $7.59
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2mo ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

V&Co. Wave Babe Wave Enhancing Cream Wave Cream for Wavy Hair Anti Frizz & Hydrating Hair Care with Peptides & Rice Protein Defines Waves Enhances Shine & Adds Lasting Softness 6 oz
- Price
- $7.95
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 10mo ago

WAVEBUILDER Cocoa & Shea Wave Butter Moisture Revitalizer
- Price
- $8.75
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 14y ago

Bevel Beard Balm & Hair Pomade for Waves with Coconut Oil and Shea Butter Locks in Moisture to Help Reduce Frizz and Breakage Beard Care for Men 3.4 Oz
- Price
- $11.10
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 3y ago
Newest
by launch date
CNNY NATURALLY Wave Pomade for Black Men - Strong Hold 360 Waves Pomade for Hair Training Non-Greasy Wave Builder & Shiner for 360 Waves Texturizing Cream for Coarse and Curly Hair - 3.53 oz
- Price
- $7.59
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2mo ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago

V&Co. Wave Babe Wave Enhancing Cream Wave Cream for Wavy Hair Anti Frizz & Hydrating Hair Care with Peptides & Rice Protein Defines Waves Enhances Shine & Adds Lasting Softness 6 oz
- Price
- $7.95
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 10mo ago

Natural Wave Pomade Strong Hold Easy Wash 360 Wave Training Hair Cream - Waves Grease for Men Water-Based Hair Cream Moisture Control - 360 Waves Wash Shampoo Enhance Waves Hair Shampoo for Black Men
- Price
- $21.17
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

NIZORICK Mens 360 Wave Pomade 150g Water-Based Wave Styling Grease for Hair Non-Greasy Strong Hold & Layered Waves 150g/5.29oz
- Price
- $10.45
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
105
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
19%
- OCEAN VIEW DEEP WAVES POMADE33%
- Goiple19%
- WAVEBUILDER15%
- Luster's6%
- Deep Dish Wave4%
- Bevel4%
Demand
Wave Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Search terms
Top Wave Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wave grease143K/yr
- wave pomade78K/yr
- wave cream43K/yr
- wave pomade for black men28K/yr
- wave grease for black men31K/yr
- 360 wave pomade18K/yr
- waves pomade16K/yr
- wave builder16K/yr
- 360 wave grease12K/yr
- wave cream for black men hair11K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wave Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









