Wave Cream
Wave Cream shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Is Wave Cream profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wave Cream is a $406K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.
Wave Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +4.0% over the last 90 days and 6.9% of searches end in a purchase.
$406K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Wave Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OCEAN VIEW DEEP WAVES POMADE- Water-Based Hair Cream for 360 Wave Training and Wolfing- Silky Smooth Application and Styling Strong Hold Easy Wash- Waver and Barber Accessories - 4oz Tin Can
- Price
- $18.11
- Rating
- 4.4/5
- Reviews
- 4,158
- Age
- 8y ago
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago
WAVEBUILDER Cocoa & Shea Wave Butter Moisture Revitalizer
- Price
- $8.75
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 14y ago
Lusters S-Curl 360 Wave Control Pomade 3 Ounce (88ml) (6 Pack)
- Price
- $26.76
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 11y ago
Goiple Natural Wave Pomade Strong Hold Easy Wash 360 Wave Training Hair Cream Waves Grease for Men Water-Based Hair Cream for Wave Moisture Control and Silky Shine Wave Pomade for Black Men 4oz
- Price
- $10.08
- Rating
- 4.3/5
- Reviews
- 525
- Age
- 2y ago
Trending
90-day click momentum
CNNY NATURALLY Wave Pomade for Black Men - Strong Hold 360 Waves Pomade for Hair Training Non-Greasy Wave Builder & Shiner for 360 Waves Texturizing Cream for Coarse and Curly Hair - 3.53 oz
- Price
- $7.59
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2mo ago
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago
V&Co. Wave Babe Wave Enhancing Cream Wave Cream for Wavy Hair Anti Frizz & Hydrating Hair Care with Peptides & Rice Protein Defines Waves Enhances Shine & Adds Lasting Softness 6 oz
- Price
- $7.95
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 10mo ago
WAVEBUILDER Cocoa & Shea Wave Butter Moisture Revitalizer
- Price
- $8.75
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 14y ago
Bevel Beard Balm & Hair Pomade for Waves with Coconut Oil and Shea Butter Locks in Moisture to Help Reduce Frizz and Breakage Beard Care for Men 3.4 Oz
- Price
- $11.10
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 3y ago
Newest
by launch dateCNNY NATURALLY Wave Pomade for Black Men - Strong Hold 360 Waves Pomade for Hair Training Non-Greasy Wave Builder & Shiner for 360 Waves Texturizing Cream for Coarse and Curly Hair - 3.53 oz
- Price
- $7.59
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 2mo ago
OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 6mo ago
V&Co. Wave Babe Wave Enhancing Cream Wave Cream for Wavy Hair Anti Frizz & Hydrating Hair Care with Peptides & Rice Protein Defines Waves Enhances Shine & Adds Lasting Softness 6 oz
- Price
- $7.95
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 10mo ago
Natural Wave Pomade Strong Hold Easy Wash 360 Wave Training Hair Cream - Waves Grease for Men Water-Based Hair Cream Moisture Control - 360 Waves Wash Shampoo Enhance Waves Hair Shampoo for Black Men
- Price
- $21.17
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
NIZORICK Mens 360 Wave Pomade 150g Water-Based Wave Styling Grease for Hair Non-Greasy Strong Hold & Layered Waves 150g/5.29oz
- Price
- $10.45
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
105
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
19%
- OCEAN VIEW DEEP WAVES POMADE33%
- Goiple19%
- WAVEBUILDER15%
- Luster's6%
- Deep Dish Wave4%
- Bevel4%
Wave Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Top Wave Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wave grease143K/yr
- wave pomade78K/yr
- wave cream43K/yr
- wave pomade for black men28K/yr
- wave grease for black men31K/yr
- 360 wave pomade18K/yr
- waves pomade16K/yr
- wave builder16K/yr
- 360 wave grease12K/yr
- wave cream for black men hair11K/yr
Common Wave Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
