Is wave cream profitable to sell on Amazon United States?

The niche generates $406K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the wave cream niche?

16 brands and 105 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 78% of demand.

When does demand for wave cream peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the wave cream niche?

Listings span $6.47–$26.76; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 2,592 reviews — the moat a new listing must climb.

wave cream

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.36

avg listing price — sweet spot $15–$100

Price range

Good$6.47–$26.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$406K

$406K/yr · 440K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,592.16

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, wave cream is a $406K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wave cream market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $401K–$534K; units × avg price
Conversion rate: 6.9%
Avg BSR: #300
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 1.5%
Avg brand age: 88 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

105

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

19%

OCEAN VIEW DEEP WAVES POMADE33%
Goiple19%
WAVEBUILDER15%
Luster's6%
Deep Dish Wave4%
Bevel4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top wave cream search terms

wave grease143K/yr -1.1%7.4% conv.
wave pomade78K/yr +4.3%5.6% conv.
wave cream43K/yr +20.0%3.9% conv.
wave pomade for black men28K/yr +1.2%5.8% conv.
wave grease for black men31K/yr -5.6%7.4% conv.
360 wave pomade18K/yr +55.2%4.9% conv.
waves pomade16K/yr +16.3%3.4% conv.
wave builder16K/yr +5.6%4.7% conv.
360 wave grease12K/yr -6.3%4.5% conv.
wave cream for black men hair11K/yr -17.2%6.0% conv.

All search terms

Top wave cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OCEAN VIEW DEEP WAVES POMADE- Water-Based Hair Cream for 360 Wave Training and Wolfing- Silky Smooth Application and Styling Strong Hold Easy Wash- Waver and Barber Accessories - 4oz Tin Can

OCEAN VIEW DEEP WAVES POMADE$18.114.4★4,158 rev

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar

OCEAN VIEW DEEP WAVES POMADE$15.164.2★145 rev

WAVEBUILDER Cocoa & Shea Wave Butter Moisture Revitalizer

WAVEBUILDER$8.754.4★3,566 rev

Lusters S-Curl 360 Wave Control Pomade 3 Ounce (88ml) (6 Pack)

Luster's$26.764.7★194 rev

Goiple Natural Wave Pomade Strong Hold Easy Wash 360 Wave Training Hair Cream Waves Grease for Men Water-Based Hair Cream for Wave Moisture Control and Silky Shine Wave Pomade for Black Men 4oz

Goiple$10.084.3★525 rev

Newest

by launch date

CNNY NATURALLY Wave Pomade for Black Men - Strong Hold 360 Waves Pomade for Hair Training Non-Greasy Wave Builder & Shiner for 360 Waves Texturizing Cream for Coarse and Curly Hair - 3.53 oz

CNNY NATURALLY$7.5922 rev

2mo ago

OCEAN VIEW DEEP WAVES POMADE - Premium Wave Grease Wave Pomade for 360 Waves Strong Hold Wave Cream for Men Hydrating Hair Styling Product for Deep Defined Waves 4 oz Jar

OCEAN VIEW DEEP WAVES POMADE$15.16145 rev

6mo ago

V&Co. Wave Babe Wave Enhancing Cream Wave Cream for Wavy Hair Anti Frizz & Hydrating Hair Care with Peptides & Rice Protein Defines Waves Enhances Shine & Adds Lasting Softness 6 oz

V&CO$7.95294 rev

10mo ago

Natural Wave Pomade Strong Hold Easy Wash 360 Wave Training Hair Cream - Waves Grease for Men Water-Based Hair Cream Moisture Control - 360 Waves Wash Shampoo Enhance Waves Hair Shampoo for Black Men

Goiple$21.1792 rev

1y ago

NIZORICK Mens 360 Wave Pomade 150g Water-Based Wave Styling Grease for Hair Non-Greasy Strong Hold & Layered Waves 150g/5.29oz

NIZORICK$10.45103 rev