wave comb
Skip itPrices mostly outside the sweet spot ($4.68–$10.47) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,457.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 191K searches
Avg price
Bad$7.06avg listing price — sweet spot $15–$100
Price range
Bad$4.68–$10.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, wave comb is a $90K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wave comb market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $71K–$88K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
45
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- Wet Brush58%
- Paul Mitchell7%
- Tcsxady7%
- UVZNUMG5%
- MMBVSZ5%
- Weldilgit4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top wave comb search terms
- peine para cabello rizado82K/yr
- wet comb35K/yr
- wet brush comb24K/yr
- peines para cabello rizado23K/yr
- wet comb detangling hair comb13K/yr
- wet brush detangling comb5K/yr
- peine para pelo rizado4K/yr
- curl separator comb3K/yr
- wet brush wide tooth comb2K/yr
Top wave comb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wet Brush Detangling Comb Black - Wide Tooth Hair Detangler with WaveTooth Design That Gently and Glides Through Tangles - Brush Throough Conditioner and Hair Masks - Gentle On Scalp and Pain-Free
Wet Brush$5.304.4★3,801 rev
Wet Brush Go Green Tea Tree Oil Infused Treatment Comb - Wide Tooth Hair Detangler with WaveTooth Design that Gently and Glides Through Tangles - No Split Ends and No Damage
Wet Brush$4.854.3★966 rev
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.114.4★1,666 rev
Paul Mitchell Detangler Comb Wide Tooth Comb Detangles Wet or Dry Hair
Paul Mitchell$5.474.7★22,067 rev
1 PCS Curly Hair Brush Curl Defining Brush Curly Hair to Reduce Pulling (Green)
UVZNUMG$5.924.6★1,937 rev
Newest
by launch date
Paul Mitchell Detangler Comb Wide Tooth Comb Detangles Wet or Dry Hair Guava Pink
Paul Mitchell$5.5422,067 rev
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.021,642 rev
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.111,666 rev
Curl Defining Brush Curly Hair Brush Slick Back Hair Brush For Combing and Shaping Curls in All Hairstyles to Reduce Pulling (Green)
HEZ$8.851,406 rev
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women Men Wet & Dry Hair (Purple)
MMBVSZ$8.363,773 rev
Trending
90-day click momentumPaul Mitchell Detangler Comb Wide Tooth Comb Detangles Wet or Dry Hair Guava Pink
Paul Mitchell$5.544.7★
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.024.5★
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.114.4★
Kitsch Wide Tooth Comb For Curls - Curved Handle Detangling Tool for Curly Wet & Thick Hairs Frizz-Free Shower Comb for Women Easy Everyday Hair Care at Home or On-the-go - Black
Kitsch$10.474.8★
Wet Brush Go Green Coconut Oil Infused Treatment Comb - Wide Tooth Hair Detangler with WaveTooth Design that Gently and Glides Through Tangles - No Split Ends and No Damage
Wet Brush$4.683.8★
What buyers say about wave comb
What buyers praise and complain about, mined from review topics.What buyers love
“Great for curly hair”
“Amazing brush”
“Gives nice curls”
“This is well made”
“Easy to hold”
“Good deal”
“its slides through my hair amazing”
“Exactly as shown”
“Works great with my daughters hair”
“Leaves hair soft”
What buyers complain about
“not good for curly hair”
“At first my hair went OUTCH”
“Dont work”
“Breaks”
“Shoddy manufacturing”
“Pulling all my hair out”
“Just means it cant fit in small bags/containers”
“made from hard plastic”
“I was very tender-headed with long thick hair”
“hard to use”
Top return reasons
Common questions
- Is wave comb profitable to sell on Amazon United States?
- The niche generates $90K/yr across 18 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the wave comb niche?
- 12 brands and 45 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in wave comb?
- Top complaints mined from reviews: Suitability Curly Hair, Hair Related, Functionality-Overall. The return rate is 1.0%.
- When does demand for wave comb peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the wave comb niche?
- Listings span $4.68–$10.47; the average listing price is $7.06 (sweet spot $15–$100). The average incumbent carries 7,457 reviews — the moat a new listing must climb.