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Wave Comb

Fail

Prices span $4.68–$10.47, mostly outside the sweet spot, so Wave Comb is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$90K/yr191K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
62%top-5 click share · 12 brands · 45 sellers

Flapen Score

Wave Comb against its category

The dotted line is the Beauty & Personal Care average. Past it, Wave Comb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wave Comb market on Amazon at a glance

Shoppers on Amazon United States searched for Wave Comb 191K times last year and spent an estimated $90K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
6.7%
Market size, estimated
$90Ka year
Peak month
June1.6× the quietest month
Top search term
peine para cabello rizado82K searches a year

02 · Price

A sale here is worth $7.06.

Listings sell for $7.06 on average, from $4.68 to $10.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $7.06 that is $4K to $5K a year per listing.

Average price
$7.06under the $15 to $100 sweet spot
Price range
$4.68–$10.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$4K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Hair Brushes. It carries 7,457 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#184in Hair Brushes
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
7,457per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wave Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

45

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Brand 158%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Wave Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Wave Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peine para cabello rizado82K/yr
  • wet comb35K/yr
  • wet brush comb24K/yr
  • peines para cabello rizado23K/yr
  • wet comb detangling hair comb13K/yr
  • wet brush detangling comb5K/yr
  • peine para pelo rizado4K/yr
  • curl separator comb3K/yr
  • wet brush wide tooth comb2K/yr

Reviews and returns

What reviews say buyers love and hate about Wave Comb

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Suitability Curly Hair”
8%of negative reviews mention “Suitability Curly Hair”
1.0%of orders come back
“not good for curly hair”
A buyer, on “Suitability Curly Hair”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wave Comb questions

Answered from the same tracked data.