Waterproof Makeup
brand-locked demand (top 5 brands take 100% of clicks) — Waterproof Makeup doesn't clear our bar today.
Flapen Score
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Is Waterproof Makeup profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Waterproof Makeup is a $188K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.
Waterproof Makeup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +31.9% over the last 90 days and 8.5% of searches end in a purchase.
$188K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Waterproof Makeup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
- Price
- $4.72
- Rating
- 4.4/5
- Reviews
- 82,156
- Age
- 7y ago
NYX PROFESSIONAL MAKEUP The Face Glue Setting Spray Transfer-Resistant Waterproof Setting Spray Up to 24HR Make Up Wear
- Price
- $9.08
- Rating
- 4.4/5
- Reviews
- 4,392
- Age
- 1y ago
essence | Lash Without Limits Extreme Lengthening & Volume Waterproof Mascara | Volumizing & Lengthening | Vegan Cruelty Free & Paraben Free
- Price
- $4.72
- Rating
- 4.3/5
- Reviews
- 10,064
- Age
- 1y ago
FV Matte Waterproof Foundation-Longwear Transfer-Proof with Medium to Full Coverage Oil-control & Lightweight Liquid Foundation Makeup for Normal/Oily Skin 30g Natural Beige
- Price
- $7.94
- Rating
- 4.3/5
- Reviews
- 1,792
- Age
- 3y ago
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | Free From Parabens & Microplastic Particles (Pack of 3)
- Price
- $13.87
- Rating
- 4.4/5
- Reviews
- 82,156
- Age
- 6y ago
Trending
90-day click momentum
essence | Lash Princess Waterproof Mascara & Lash Princess Primer Bundle
- Price
- $9.93
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 4mo ago
essence | Lash Princess False Lash Effect Mascara & Lash Princess False Lash Waterproof Mascara Bundle
- Price
- $9.86
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 4mo ago
SHEGLAM Glow Bloom Liquid Waterproof Highlighter Long Lasting Cream Highlighter with Shimmer Dewy Finish - Vanilla Frost
- Price
- $6.81
- Rating
- 4.4/5
- Reviews
- 2,521
- Age
- 3y ago
essence | Lash Princess False Lash Effect Mascara Purple | Volumizing & Lengthening Mascara with Conic Fiber Brush | Vegan & Cruelty-Free
- Price
- $4.65
- Rating
- 4.3/5
- Reviews
- 415,492
- Age
- 7mo ago
essence | Lash Without Limits Tubing Extreme Lengthening & Volume Mascara | Waterproof & Tubing| Vegan Cruelty Free & Paraben Free
- Price
- $4.69
- Rating
- 4.3/5
- Reviews
- 10,064
- Age
- 1y ago
Newest
by launch dateessence | Lash Princess Waterproof Mascara & Lash Princess Primer Bundle
- Price
- $9.93
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 4mo ago
essence | Lash Princess False Lash Effect Mascara & Lash Princess False Lash Waterproof Mascara Bundle
- Price
- $9.86
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 4mo ago
essence | Lash Princess False Lash Effect Mascara Purple | Volumizing & Lengthening Mascara with Conic Fiber Brush | Vegan & Cruelty-Free
- Price
- $4.65
- Rating
- 4.3/5
- Reviews
- 415,492
- Age
- 7mo ago
essence | Lash Princess Slim Brush Long & Curl Mascara| Extreme Waterproof with Slim Fiber Brush | Vegan & Cruelty Free
- Price
- $4.92
- Rating
- 4.3/5
- Reviews
- 526
- Age
- 9mo ago
essence | Lash Without Limits Extreme Lengthening & Volume Waterproof Mascara | Volumizing & Lengthening | Vegan Cruelty Free & Paraben Free
- Price
- $4.72
- Rating
- 4.3/5
- Reviews
- 10,064
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Essence Cosmetics68%
- NYX PROFESSIONAL MAKEUP21%
- FV5%
- TIRTIR4%
- SHEGLAM2%
Waterproof Makeup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Top Waterproof Makeup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof makeup108K/yr
- essence waterproof mascara31K/yr
- essence mascara waterproof46K/yr
- lash princess mascara waterproof27K/yr
- water proof makeup15K/yr
- nyx face glue setting spray14K/yr
- nyx glue setting spray12K/yr
- essence lash princess mascara waterproof10K/yr
- makeup waterproof6K/yr
- lash princess waterproof4K/yr
What reviews say buyers love and hate about Waterproof Makeup
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Great lash mascara”
“Best value”
“The price is super affordable for such good quality”
“it is water proof”
“Smudge proof”
What buyers complain about
59% of reviews“I have horrible eyelashes”
“Not Smudge Proof”
“Very dry”
“NOT WATERPROOF”
“Didn't work for me”
Waterproof Makeup return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Makeup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
