Waterproof Makeup

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

+31.9%

Conversion, latest week

8.5%

Market size, estimated

$188Ka year

Peak month

July2.4× the quietest month

Top search term

waterproof makeup108K searches a year

Listings sell for $7.30 on average, from $4.65 to $13.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $7.30 that is $15K to $18K a year per listing.

Average price

$7.30under the $15 to $100 sweet spot

Price range

$4.65–$13.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$15K–$18K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Eyes. It carries 65,122 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#87in Eyes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

65,122per listing

Listings tracked

16

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months