waterproof eyebrow gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good$631K$631K/yr · 478K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Review moat
Bad23,727avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.09–$11.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, waterproof eyebrow gel is a $631K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jul–Aug–Oct–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
waterproof eyebrow gel market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- $571K–$762K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Jan, Feb, Jul, Aug, Oct, Dec · busiest ÷ quietest = 6.6×
Top waterproof eyebrow gel search terms
- nyx brow glue328K/yr
- nyx glue39K/yr
- nyx eyebrow glue29K/yr
- nyx the brow glue20K/yr
- the brow glue16K/yr
- the brow glue nyx20K/yr
- nyc brow glue10K/yr
- nyx glue brow gel8K/yr
- nyc eyebrow glue6K/yr
- nyx brow glue clear2K/yr
Top waterproof eyebrow gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear
NYX PROFESSIONAL MAKEUP$9.194.4★36,161 rev
NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
NYX PROFESSIONAL MAKEUP$11.474.4★3,624 rev
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown
NYX PROFESSIONAL MAKEUP$9.444.4★36,161 rev
NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer Hydrating Makeup Primer with Up To 24HR Wear Vegan & Cruelty Free
NYX PROFESSIONAL MAKEUP$8.094.5★6,528 rev
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown
NYX PROFESSIONAL MAKEUP$9.424.4★36,161 rev
Newest
by launch dateNYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
NYX PROFESSIONAL MAKEUP$11.473,624 rev
NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer Hydrating Makeup Primer with Up To 24HR Wear Vegan & Cruelty Free
NYX PROFESSIONAL MAKEUP$8.096,528 rev
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown
NYX PROFESSIONAL MAKEUP$9.4436,161 rev
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown
NYX PROFESSIONAL MAKEUP$9.4236,161 rev
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear
NYX PROFESSIONAL MAKEUP$9.1936,161 rev
Trending
90-day click momentumNYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer Hydrating Makeup Primer with Up To 24HR Wear Vegan & Cruelty Free
NYX PROFESSIONAL MAKEUP$8.094.5★
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear
NYX PROFESSIONAL MAKEUP$9.194.4★
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown
NYX PROFESSIONAL MAKEUP$9.444.4★
NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
NYX PROFESSIONAL MAKEUP$11.474.4★
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown
NYX PROFESSIONAL MAKEUP$9.424.4★
What buyers say about waterproof eyebrow gel
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality drugstore product”
“It adheres well”
“It stays all day”
“Reasonable price”
“Works well to keep brows in place”
“Easy to apply”
“Easy to use”
“Color is good”
“I love that it hydrates”
“As advertised”
What buyers complain about
“It's not glue”
“Received all dried up”
“it has a white residue”
“Waste of money”
“Nothing moves”
“not so much that it looks dark”
“the tube was too small”
“can melt off”
“Doesn't have that grip feels like lotion going on”
“Maybe it was a bad tube”
Top return reasons
Common questions
- Is waterproof eyebrow gel profitable to sell on Amazon United States?
- The niche generates $631K/yr across 5 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the waterproof eyebrow gel niche?
- 1 brands and 33 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in waterproof eyebrow gel?
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Residue. The return rate is 0.7%.
- When does demand for waterproof eyebrow gel peak?
- Demand peaks in Jan–Feb–Jul–Aug–Oct–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the waterproof eyebrow gel niche?
- Listings span $8.09–$11.47; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 23,727 reviews — the moat a new listing must climb.