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Waterproof Eyebrow Gel

a concentrated shelf (top 5 take 100% of clicks) — Waterproof Eyebrow Gel doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48

Market size 65Growth 19Conversion 96Competition 0Returns 96Price range 0Avg price 29Brand share 0Review moat 14Quality gap 55
This niche Category average · 10,978 niches

Is Waterproof Eyebrow Gel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Waterproof Eyebrow Gel is a $631K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jul–Aug–Oct–Dec. Verdict: Skip it — 40/100.

Waterproof Eyebrow Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.0% over the last 90 days and 13.9% of searches end in a purchase.

$631K

revenue / yr

Units sold / yr80K
Search volume / yr-13.0%478K
Conversion rate13.9%
Avg price$9.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 33
Top-5 product click share100%
Open market0%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews23,727

Top Waterproof Eyebrow Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$95K$189K$284K$378K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NYX PROFESSIONAL MAKEUP100%

Waterproof Eyebrow Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume478KCVR13.9%Products5Brands1Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews23,727Avg BSR#23
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Aug, Oct, Dec · busiest ÷ quietest = 6.6×

Top Waterproof Eyebrow Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nyx brow glue328K/yr
  • nyx glue39K/yr
  • nyx eyebrow glue29K/yr
  • nyx the brow glue20K/yr
  • the brow glue16K/yr
  • the brow glue nyx20K/yr
  • nyc brow glue10K/yr
  • nyx glue brow gel8K/yr
  • nyc eyebrow glue6K/yr
  • nyx brow glue clear2K/yr

What reviews say buyers love and hate about Waterproof Eyebrow Gel

What buyers mention most, as a share of all reviews.

What buyers love

64% of reviews
Quality-Overall15%

Great quality drugstore product

Adhesion/Stickiness12%

It adheres well

Durability7%

It stays all day

Value For Money7%

Reasonable price

Efficiency5%

Works well to keep brows in place

What buyers complain about

60% of reviews
Adhesion/Stickiness14%

It's not glue

Moist/Dry8%

Received all dried up

Residue6%

it has a white residue

Value For Money6%

Waste of money

Functionality-Overall6%

Nothing moves

Waterproof Eyebrow Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
21%
2Functionality-Overall
19%
3Advertised Vs Actual Product
9%
4Color
9%
5Moist/Dry
6%

Common Waterproof Eyebrow Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Eyebrow Gel 40/100 on Amazon United States — Skip it. The niche generates $631K/yr across 5 tracked products. Search demand moved -13.0% over the last 90 days.
Search demand for Waterproof Eyebrow Gel on Amazon United States peaks in Jan–Feb–Jul–Aug–Oct–Dec, where the busiest month runs 6.6× the quietest.