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Waterproof Eyebrow Gel

Fail

The top 5 products take 100% of clicks, so Waterproof Eyebrow Gel is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$631K/yr478K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 33 sellers

Flapen Score

Waterproof Eyebrow Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Waterproof Eyebrow Gel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Eyebrow Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Eyebrow Gel 478K times last year and spent an estimated $631K. One brand takes every click. Demand peaks in Jan–Feb–Jul–Aug–Oct–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $631K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
13.9%
Market size, estimated
$631Ka year
Peak month
December6.6× the quietest month
Top search term
nyx brow glue328K searches a year

02 · Price

A sale here is worth $9.52.

Listings sell for $9.52 on average, from $8.09 to $11.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $9.52 that is $76K to $95K a year per listing.

Average price
$9.52under the $15 to $100 sweet spot
Price range
$8.09–$11.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
$76K–$95K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Eyes. It carries 23,727 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Eyes
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
23,727per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Waterproof Eyebrow Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Waterproof Eyebrow Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Aug, Oct, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Waterproof Eyebrow Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx brow glue328K/yr
  • nyx glue39K/yr
  • nyx eyebrow glue29K/yr
  • nyx the brow glue20K/yr
  • the brow glue16K/yr
  • the brow glue nyx20K/yr
  • nyc brow glue10K/yr
  • nyx glue brow gel8K/yr
  • nyc eyebrow glue6K/yr
  • nyx brow glue clear2K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Eyebrow Gel

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“It's not glue”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Waterproof Eyebrow Gel questions

Answered from the same tracked data.