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Watermelon Skincare

Fail

The top 5 brands take 96% of clicks, so Watermelon Skincare is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$57K/yr51K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
70%top-5 click share · 7 brands · 32 sellers

Flapen Score

Watermelon Skincare against its category

The dotted line is the Beauty & Personal Care average. Past it, Watermelon Skincare is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watermelon Skincare market on Amazon at a glance

Shoppers on Amazon United States searched for Watermelon Skincare 51K times last year and spent an estimated $57K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
4.9%
Market size, estimated
$57Ka year
Peak month
August3.4× the quietest month
Top search term
glow recipe watermelon moisturizer9K searches a year

02 · Price

A sale here is worth $23.29.

Listings sell for $23.29 on average, from $5.78 to $39.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $23.29 that is $2K to $6K a year per listing.

Average price
$23.29inside the $15 to $100 sweet spot
Price range
$5.78–$39.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #621 within Face Moisturizers. It carries 2,395 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#621in Face Moisturizers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,395per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Watermelon Skincare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 177%
  • Brand 210%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Watermelon Skincare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Watermelon Skincare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow recipe watermelon moisturizer9K/yr
  • glow recipe moisturizer refill6K/yr
  • watermelon skin care10K/yr
  • watermelon moisturizer6K/yr
  • watermelon skincare5K/yr
  • glow recipe pink juice moisturizer6K/yr
  • watermelon face moisturizer4K/yr
  • glow recipe watermelon glow pink juice moisturizer2K/yr
  • glow recipe lotion2K/yr

Reviews and returns

What reviews say buyers love and hate about Watermelon Skincare

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
9%of negative reviews mention “Product Condition”
1.1%of orders come back
“The cap looks like its used”
A buyer, on “Product Condition”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Watermelon Skincare questions

Answered from the same tracked data.