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Watermelon Skincare

brand-locked demand (top 5 brands take 96% of clicks) — Watermelon Skincare doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48

Market size 14Growth 30Conversion 57Competition 25Returns 94Price range 73Avg price 95Brand share 10Review moat 41Quality gap 30
This niche Category average · 10,978 niches

Is Watermelon Skincare profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Watermelon Skincare is a $57K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Oct–Nov. Verdict: Skip it — 40/100.

Watermelon Skincare: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.8% over the last 90 days and 4.9% of searches end in a purchase.

$57K

revenue / yr

Units sold / yr3K
Search volume / yr+3.8%51K
Conversion rate4.9%
Avg price$23.29

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 32
Top-5 product click share70%
Open market4%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,395

Top Watermelon Skincare products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$11K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Glow Recipe77%
  • QUIYUM10%
  • TONYMOLY3%
  • St. Ives3%
  • POND'S2%
  • W72%
  • Open — no brand owns it (1 brand, 2%)

Watermelon Skincare demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR4.9%Products15Brands7Top 5 Brands96%OOS Rate6.5%Rating4.6★Reviews2,395Avg BSR#621
7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct, Nov · busiest ÷ quietest = 3.4×

Top Watermelon Skincare search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glow recipe watermelon moisturizer9K/yr
  • glow recipe moisturizer refill6K/yr
  • watermelon skin care10K/yr
  • watermelon moisturizer6K/yr
  • watermelon skincare5K/yr
  • glow recipe pink juice moisturizer6K/yr
  • watermelon face moisturizer4K/yr
  • glow recipe watermelon glow pink juice moisturizer2K/yr
  • glow recipe lotion2K/yr

What reviews say buyers love and hate about Watermelon Skincare

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Moist/Dry20%

Great moisturizer

Smell16%

Smells like summer

Soft Feel10%

Goes on smoothly

Suitability Combination Skin10%

great for the skin

Quality-Overall8%

it had decent reviews

What buyers complain about

59% of reviews
Product Condition9%

The cap looks like its used

Smell9%

Smell not good

Value For Money8%

Too expensive

Size-Overall6%

Too small

Adhesion/Stickiness6%

My skin felt sticky

Watermelon Skincare return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
17%
2Smell
14%
3Product Condition
8%
4Value For Money
8%
5Moist/Dry
6%

Common Watermelon Skincare questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Watermelon Skincare 40/100 on Amazon United States — Skip it. The niche generates $57K/yr across 15 tracked products. Search demand moved +3.8% over the last 90 days.
Search demand for Watermelon Skincare on Amazon United States peaks in Jul–Aug–Oct–Nov, where the busiest month runs 3.4× the quietest.