watermelon shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good662.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Price range
Good$6.24–$28.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 63K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, watermelon shampoo is a $62K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
watermelon shampoo market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #1,826
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 42%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
59
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Fairy Tales55%
- RAW SUGAR32%
- Generic5%
- Raw Sugar Kids3%
- X RAY2%
- Dr Teal's2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×
Top watermelon shampoo search terms
- raw sugar kids28K/yr
- raw sugar kids body wash14K/yr
- fairy tales body wash7K/yr
- fairy tales body wash for kids3K/yr
- raw sugar body wash kids4K/yr
- raw kids2K/yr
- raw kids body wash4K/yr
Top watermelon shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.
Fairy Tales$9.514.6★1,070 rev
Fairy Tales Sun & Swim Kids Body Wash - Chlorine Removal After-Pool Body Wash for Kids Washes Off Salt Sunscreen & Pool Residue - Delicious Tropical Scent - 16oz
Fairy Tales$9.854.6★539 rev
Kids 2-in-1 Body Wash + Bath Soak - Sensitive
RAW SUGAR$28.993.5★9 rev
Raw Sugar Trial Size Kids Watermelon Lemonade Bubble Bath + Body Wash 3 Fl Oz
RAW SUGAR$8.562.6★3 rev
Raw Sugar Kids Strong + Shiny Conditioning Leave-In Hair Cream - Strawberry + Oat Milk Hair Treatment - 3.5 FL Oz Pack of 1
RAW SUGAR$14.914.5★47 rev
Newest
by launch date
Raw Kids 2-in-1 Bubble Bath & Body Wash for Kids Superberry Cherry Scent Gentle Cleansing & Hydrating Formula Leaves Skin Soft & Squeaky Clean Ages 3+ 12 oz
Generic$18.961 rev
Kids 2-in-1 Body Wash + Bath Soak - Sensitive
RAW SUGAR$28.999 rev
Raw Sugar Kids Hand & Body Lotion Mango Scent Pack 12 fl oz
Raw Sugar Kids$17.781 rev
RawSugar Shampoo Conditioner for Kids - Mango Butter - 12 fl oz
RAW SUGAR$15.064 rev
Raw Sugar Trial Size Kids Watermelon Lemonade Bubble Bath + Body Wash 3 Fl Oz
RAW SUGAR$8.563 rev
Trending
90-day click momentum
RAW X Boys Denim Jeans Big Boy & Little Kids Stretch Slim Fit Pants Distressed Ripped Biker Jeans for Boys Tint - 91043 8
X RAY$6.244.3★
Raw Kids 2-in-1 Bubble Bath & Body Wash for Kids Superberry Cherry Scent Gentle Cleansing & Hydrating Formula Leaves Skin Soft & Squeaky Clean Ages 3+ 12 oz
Generic$18.964.0★
RawSugar Shampoo Conditioner for Kids - Mango Butter - 12 fl oz
RAW SUGAR$15.065.0★
Fairy Tales Sun & Swim Kids Body Wash - Chlorine Removal After-Pool Body Wash for Kids Washes Off Salt Sunscreen & Pool Residue - Delicious Tropical Scent - 16oz
Fairy Tales$9.854.6★
Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz. (2 Pack)
Fairy Tales$17.154.6★
What buyers say about watermelon shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“this body wash is great it lathers really well my kids love it doesnt bother them at all”
“Great quality and value”
“As promised”
“Leaves skin soft”
“doesnt irritate the skin”
“This is great for little kiddos with curly hair”
“a great value”
“perfect size bottle to fit both my hands”
“I also appreciate that its made with cleaner ingredients”
What buyers complain about
“Delightful fruit scent that's not over the top sweet”
“after struggling it broke off”
“She has eczema”
“not moisture”
“The pump broke off”
“it does not serve that purpose well”
“a bit expensive”
“The blonde color”
“I rinsed it out after less than a minute because it didnt lather”
“Even worse ~ my hair was like dried hay”
Top return reasons
Common questions
- Is watermelon shampoo profitable to sell on Amazon United States?
- The niche generates $62K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the watermelon shampoo niche?
- 6 brands and 59 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in watermelon shampoo?
- Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.1%.
- When does demand for watermelon shampoo peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- What does it cost to enter the watermelon shampoo niche?
- Listings span $6.24–$28.99; the average listing price is $14.26 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.