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Watermelon Shampoo

Fail

The top 5 brands take 98% of clicks, so Watermelon Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$62K/yr63K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
74%top-5 click share · 6 brands · 59 sellers

Flapen Score

Watermelon Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Watermelon Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watermelon Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Watermelon Shampoo 63K times last year and spent an estimated $62K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
6.9%
Market size, estimated
$62Ka year
Peak month
August6.9× the quietest month
Top search term
raw sugar kids28K searches a year

02 · Price

A sale here is worth $14.26.

Listings sell for $14.26 on average, from $6.24 to $28.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.26 that is $4K to $7K a year per listing.

Average price
$14.26under the $15 to $100 sweet spot
Price range
$6.24–$28.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,826 within Cleansers. It carries 663 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#1,826in Cleansers
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
663per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Watermelon Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$19K$25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

59

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Fairy Tales55%
  • RAW SUGAR32%
  • Generic5%
  • Raw Sugar Kids3%
  • X RAY2%
  • Dr Teal's2%
  • Open — no brand owns it (0%)

Demand

Watermelon Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Search terms

Top Watermelon Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • raw sugar kids28K/yr
  • raw sugar kids body wash14K/yr
  • fairy tales body wash7K/yr
  • fairy tales body wash for kids3K/yr
  • raw sugar body wash kids4K/yr
  • raw kids2K/yr
  • raw kids body wash4K/yr

Reviews and returns

What reviews say buyers love and hate about Watermelon Shampoo

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
0.1%of orders come back
“Delightful fruit scent that's not over the top sweet”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Watermelon Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data