How competitive is the Watermelon Shampoo niche on Amazon United States?

6 brands and 59 sellers compete in Watermelon Shampoo on Amazon United States. The top 5 Watermelon Shampoo products take 74% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Watermelon Shampoo?

Watermelon Shampoo buyers on Amazon United States complain most about Smell, Durability, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Watermelon Shampoo niche?

Watermelon Shampoo sells for $14.26 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.24–$28.99. The average incumbent carries 663 reviews — the moat a new listing must climb.

Watermelon Shampoo

brand-locked demand (top 5 brands take 98% of clicks) — Watermelon Shampoo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48

This niche Category average · 10,978 niches

Is Watermelon Shampoo profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Watermelon Shampoo is a $62K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Watermelon Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 6.9% of searches end in a purchase.

$62K

revenue / yr

Units sold / yr4K

Search volume / yr-1.3%63K

Conversion rate6.9%

Avg price$14.26

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 59

Top-5 product click share74%

Open market2%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Top Watermelon Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.

Price: $9.51
Rating: 4.6/5
Reviews: 1,070
Age: 3y ago

Fairy Tales Sun & Swim Kids Body Wash - Chlorine Removal After-Pool Body Wash for Kids Washes Off Salt Sunscreen & Pool Residue - Delicious Tropical Scent - 16oz

Price: $9.85
Rating: 4.6/5
Reviews: 539
Age: 4y ago

Kids 2-in-1 Body Wash + Bath Soak - Sensitive

Price: $28.99
Rating: 3.5/5
Reviews: 9
Age: 1y ago

Raw Sugar Trial Size Kids Watermelon Lemonade Bubble Bath + Body Wash 3 Fl Oz

Price: $8.56
Rating: 2.6/5
Reviews: 3
Age: 2y ago

Raw Sugar Kids Strong + Shiny Conditioning Leave-In Hair Cream - Strawberry + Oat Milk Hair Treatment - 3.5 FL Oz Pack of 1

Price: $14.91
Rating: 4.5/5
Reviews: 47
Age: 4y ago

Newest

by launch date

Raw Kids 2-in-1 Bubble Bath & Body Wash for Kids Superberry Cherry Scent Gentle Cleansing & Hydrating Formula Leaves Skin Soft & Squeaky Clean Ages 3+ 12 oz

Price: $18.96
Rating: 4.0/5
Reviews: 1
Age: 4mo ago

Kids 2-in-1 Body Wash + Bath Soak - Sensitive

Price: $28.99
Rating: 3.5/5
Reviews: 9
Age: 1y ago

Raw Sugar Kids Hand & Body Lotion Mango Scent Pack 12 fl oz

Price: $17.78
Rating: 5.0/5
Reviews: 1
Age: 1y ago

RawSugar Shampoo Conditioner for Kids - Mango Butter - 12 fl oz

Price: $15.06
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Raw Sugar Trial Size Kids Watermelon Lemonade Bubble Bath + Body Wash 3 Fl Oz

Price: $8.56
Rating: 2.6/5
Reviews: 3
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Fairy Tales55%
RAW SUGAR32%
Generic5%
Raw Sugar Kids3%
X RAY2%
Dr Teal's2%
Open — no brand owns it (0%)

Watermelon Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR6.9%Products12Brands6Top 5 Brands98%OOS Rate0.0%Rating4.3★Reviews663Avg BSR#1,826

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Top Watermelon Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

raw sugar kids28K/yr +1.6%0.7% conv.
raw sugar kids body wash14K/yr -29.0%1.2% conv.
fairy tales body wash7K/yr +57.0%20.6% conv.
fairy tales body wash for kids3K/yr +59.1%21.3% conv.
raw sugar body wash kids4K/yr -18.0%1.5% conv.
raw kids2K/yr +6.6%0.8% conv.
raw kids body wash4K/yr -44.0%2.5% conv.

What reviews say buyers love and hate about Watermelon Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Smell57%

“Great smell”

Lather8%

“this body wash is great it lathers really well my kids love it doesnt bother them at all”

Quality-Overall4%

“Great quality and value”

Advertised Vs Actual Product3%

“As promised”

Soft Feel3%

“Leaves skin soft”

What buyers complain about

79% of reviews

Smell34%

“Delightful fruit scent that's not over the top sweet”

Durability14%

“after struggling it broke off”

Allergies11%

“She has eczema”

Moist/Dry8%

“not moisture”

Motor Power3%

“The pump broke off”

Watermelon Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

23%

2Smell

22%

3Motor Power

14%

4Size-Overall

12%

5Value For Money

Common Watermelon Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Watermelon Shampoo 44/100 on Amazon United States — Skip it. The niche generates $62K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.