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Watermelon Perfume

Watermelon Perfume shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48

Market size 37Growth 65Conversion 57Competition 0Returns 100Price range 95Avg price 93Brand share 0Review moat 66Quality gap 85
This niche Category average · 10,978 niches

Is Watermelon Perfume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Watermelon Perfume is a $187K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Watermelon Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +43.7% over the last 90 days and 4.8% of searches end in a purchase.

$187K

revenue / yr

Units sold / yr8K
Search volume / yr+43.7%177K
Conversion rate4.8%
Avg price$22.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 57
Top-5 product click share100%
Open market0%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.2★
Avg reviews868

Top Watermelon Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$37K$75K$112K$150K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lattafa86%
  • OUSHANG9%
  • Paris Corner6%

Watermelon Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR4.8%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews868Avg BSR#361
18K13KSpike '24Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Top Watermelon Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • watermelon perfume39K/yr
  • ana abiyedh coral34K/yr
  • lattafa coral18K/yr
  • lattafa ana abiyedh coral18K/yr
  • lattafa coral perfume7K/yr
  • coral perfume8K/yr
  • watermelon perfumes for women7K/yr
  • watermelon jam perfume22K/yr
  • coral lattafa perfume4K/yr
  • oakcha watermelon jam perfume9K/yr

What reviews say buyers love and hate about Watermelon Perfume

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Smell77%

Long lasting smell

Durability4%

Pretty decently strong and long lasting

Value For Money3%

Good for price

Suitability Hot Weather1%

summer it last on me all day

Soft Feel1%

It's giving soft life, it's giving young rich and beautiful

What buyers complain about

78% of reviews
Smell61%

Awful smell

Durability4%

doesnt last 5 minutes

Leak-Proof3%

the bottle is leaking

Alcohol Content2%

Too much alcohol

Moist/Dry1%

the box is wet

Watermelon Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
100%

Common Watermelon Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Watermelon Perfume 52/100 on Amazon United States — Worth a look. The niche generates $187K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +43.7% over the last 90 days.
Search demand for Watermelon Perfume on Amazon United States peaks in Jun–Jul–Aug, where the busiest month runs 3.6× the quietest.