watermelon perfume
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$18.69–$26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good867.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.7%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$187K$187K/yr · 177K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, watermelon perfume is a $187K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
watermelon perfume market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $132K–$176K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Lattafa86%
- OUSHANG9%
- Paris Corner6%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +43.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.6×
Top watermelon perfume search terms
- watermelon perfume39K/yr
- ana abiyedh coral34K/yr
- lattafa coral18K/yr
- lattafa ana abiyedh coral18K/yr
- lattafa coral perfume7K/yr
- coral perfume8K/yr
- watermelon perfumes for women7K/yr
- watermelon jam perfume22K/yr
- coral lattafa perfume4K/yr
- oakcha watermelon jam perfume9K/yr
Top watermelon perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Ana Abiyedh Coral for Unisex Eau de Parfum Spray 2.0 Ounce / 60 ml
Lattafa$19.674.5★2,239 rev
OUSHANG Watermelon Jam Perfume for Women and Men Juicy Watermelon Fruity Scent Fresh Sweet Summer Fragrance Long Lasting Extrait de Parfum
OUSHANG$26.833.4★158 rev
Lattafa Ana Abiyedh Scarlet Fruity Floral Spicy Sweet Eau de Parfum Spray Long-Lasting Fragrance for Unisex 2.0 Ounce / 60 ml
Lattafa$23.074.2★678 rev
Paris Corner | Batikh Watermelon Perfume EDP 1.7 Fl Oz | Unisex Fragrance for Men & Women | Fresh Pear Tangerine Strawberry & Rose with Sweet Praline & Musk | Fruity Summer Scent
Paris Corner$18.694.5★396 rev
Newest
by launch dateOUSHANG Watermelon Jam Perfume for Women and Men Juicy Watermelon Fruity Scent Fresh Sweet Summer Fragrance Long Lasting Extrait de Parfum
OUSHANG$26.83158 rev
Lattafa Ana Abiyedh Scarlet Fruity Floral Spicy Sweet Eau de Parfum Spray Long-Lasting Fragrance for Unisex 2.0 Ounce / 60 ml
Lattafa$23.07678 rev
Lattafa Ana Abiyedh Coral for Unisex Eau de Parfum Spray 2.0 Ounce / 60 ml
Lattafa$19.672,239 rev
Paris Corner | Batikh Watermelon Perfume EDP 1.7 Fl Oz | Unisex Fragrance for Men & Women | Fresh Pear Tangerine Strawberry & Rose with Sweet Praline & Musk | Fruity Summer Scent
Paris Corner$18.69396 rev
Trending
90-day click momentumLattafa Ana Abiyedh Scarlet Fruity Floral Spicy Sweet Eau de Parfum Spray Long-Lasting Fragrance for Unisex 2.0 Ounce / 60 ml
Lattafa$23.074.2★
OUSHANG Watermelon Jam Perfume for Women and Men Juicy Watermelon Fruity Scent Fresh Sweet Summer Fragrance Long Lasting Extrait de Parfum
OUSHANG$26.833.4★
Lattafa Ana Abiyedh Coral for Unisex Eau de Parfum Spray 2.0 Ounce / 60 ml
Lattafa$19.674.5★
Paris Corner | Batikh Watermelon Perfume EDP 1.7 Fl Oz | Unisex Fragrance for Men & Women | Fresh Pear Tangerine Strawberry & Rose with Sweet Praline & Musk | Fruity Summer Scent
Paris Corner$18.694.5★
What buyers say about watermelon perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting smell”
“Pretty decently strong and long lasting”
“Good for price”
“summer it last on me all day”
“It's giving soft life, it's giving young rich and beautiful”
“Watermelon goodness”
“It is exactly as people describe it”
“Bottle is pretty and good quality”
“but it dries down nice”
“theyre all user friendly”
What buyers complain about
“Awful smell”
“doesnt last 5 minutes”
“the bottle is leaking”
“Too much alcohol”
“the box is wet”
“Atomizer doesnt work”
“Not worth it”
“it just does not feel like a quality product in any way”
“A hard like for this one”
“The bottle is much bigger than I thought”
Top return reasons
Common questions
- Is watermelon perfume profitable to sell on Amazon United States?
- The niche generates $187K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the watermelon perfume niche?
- 3 brands and 57 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in watermelon perfume?
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.0%.
- When does demand for watermelon perfume peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the watermelon perfume niche?
- Listings span $18.69–$26.83; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.