watermelon lip gloss
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Price range
Great$3.36–$69.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$718K$718K/yr · 1.3M searches
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,896avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, watermelon lip gloss is a $718K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
watermelon lip gloss market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $802K–$1.1M
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 67%
- Out of stock
- 0.9%
- Avg brand age
- 46 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
211
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
22%
Top 20: 54%
Open market
32%
- eos19%
- ChapStick16%
- Tree Hut15%
- Dmsky8%
- Vaseline5%
- Lip Smacker5%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -20.6% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×
Top watermelon lip gloss search terms
- bulk chapstick307K/yr
- chap227K/yr
- flavored chapstick68K/yr
- strawberry lip balm53K/yr
- eos lip balm ball58K/yr
- chapstick in bulk36K/yr
- tree hut lip butter71K/yr
- strawberry lip gloss30K/yr
- chap stick bulk30K/yr
- tree hut lip40K/yr
Top watermelon lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos 100% Natural & Organic Lip Balm - Strawberry Sorbet All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz
eos$3.814.7★18,035 rev
Tree Hut Original Sugarlips Lip Butter Hydrating Lip Care to Lock in Moisture & Nourish Lips Soft & Smooth Finish 0.52 fl oz
Tree Hut$6.554.6★2,101 rev
eos 100% Natural Lip Balm - Coconut Milk All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz
eos$3.404.6★4,502 rev
Tree Hut Watermelon Sugarlips Lip Butter Hydrating Lip Care to Lock in Moisture & Nourish Lips Smooth & Soft Finish 0.52 fl oz
Tree Hut$3.954.6★2,101 rev
eos 100% Natural & Organic Lip Balm - Sweet Mint All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz
eos$3.504.7★18,035 rev
Newest
by launch date
40 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Dry Cracked Lips Mini Chap Stick Gifts for Kids Women Men- 10 Flavors Valentines Gifts
Yopela$9.751,303 rev
Yopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO
Yopela$9.844,964 rev
ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea
ChapStick$21.02157 rev
Tree Hut Watermelon Sugarlips Lip Butter Hydrating Lip Care to Lock in Moisture & Nourish Lips Smooth & Soft Finish 0.52 fl oz
Tree Hut$3.952,101 rev
Tree Hut Strawberry Sugarlips Lip Butter Hydrating Lip Care for Soft Smooth & Nourished Lips 0.52 fl oz
Tree Hut$5.732,101 rev
Trending
90-day click momentum
30 Pairs Lip Mask & Eye Mask Chapstick Bulk Hangover Kit Lip Balm Bulk Lip Gloss Bulk Bridesmaid Gifts Eye Patches for Puffy Eyes and Dark Circles Eye Masks for Dark Circles and Puffiness
Eakroo$9.414.6★
Yopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO
Yopela$9.844.6★
Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors
Taste Beauty$12.994.3★
DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women
Dmsky$31.804.6★
ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea
ChapStick$21.024.6★
What buyers say about watermelon lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“lightly scented”
“It's hydrating,”
“Great value”
“Good product, just as described”
“Goes on smooth”
“Fun gift”
“Exactly as advertised”
“This pink is the perfect shade”
“WORKS WELL”
“muy durable”
What buyers complain about
“Bad smell”
“not super hydrating”
“Smaller than expected”
“Total Garbage”
“Too expensive”
“I didnt like the stickiness of it”
“Does not last”
“not as advertised”
“And, the balm is too thick”
“Looks oily”
Top return reasons
Common questions
- Is watermelon lip gloss profitable to sell on Amazon United States?
- The niche generates $718K/yr across 92 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the watermelon lip gloss niche?
- 32 brands and 211 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in watermelon lip gloss?
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.4%.
- When does demand for watermelon lip gloss peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.3× the quietest.
- What does it cost to enter the watermelon lip gloss niche?
- Listings span $3.36–$69.40; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 6,896 reviews — the moat a new listing must climb.