Watermelon Lip Gloss

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $718K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

4.2%

Market size, estimated

$718Ka year

Peak month

May3.3× the quietest month

Top search term

bulk chapstick307K searches a year

Listings sell for $13.37 on average, from $3.36 to $69.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $13.37 that is $7K to $10K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$3.36–$69.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #251 within Lip Care. It carries 6,896 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

99%

Out of stock, average day

0.9%

Average rank

#251in Lip Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

6,896per listing

Listings tracked

92

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months