Is watermelon face mask profitable to sell on Amazon United States?

The niche generates $66K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Skip it (32/100).

How competitive is the watermelon face mask niche?

4 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in watermelon face mask?

Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.5%.

When does demand for watermelon face mask peak?

Demand peaks in Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the watermelon face mask niche?

Listings span $4.39–$13.53; the average listing price is $8.80 (sweet spot $15–$100). The average incumbent carries 8,169 reviews — the moat a new listing must climb.

watermelon face mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.80

avg listing price — sweet spot $15–$100

Review moat

Bad8,169

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$66K

$66K/yr · 126K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.39–$13.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, watermelon face mask is a $66K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

watermelon face mask market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $88K–$110K; units × avg price
Conversion rate: 6.0%
Avg BSR: #314
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.8%
Avg brand age: 42 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Tree Hut68%
Burt's Bees23%
Dayofun5%
Cala4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.3×

Open Trend

Top watermelon face mask search terms

watermelon gifts17K/yr +152.8%0.8% conv.
burts bees face mask30K/yr -9.3%4.3% conv.
watermelon stuff9K/yr +61.8%0.7% conv.
tree hut body scrub watermelon14K/yr -1.0%10.2% conv.
watermelon gift5K/yr +197.0%1.2% conv.
watermelon body scrub9K/yr +11.1%7.0% conv.
watermelon scrub7K/yr +36.1%10.7% conv.
burts bees mask6K/yr -21.4%4.9% conv.
watermelon sugar scrub5K/yr +37.5%9.0% conv.
tree hut watermelon sugar scrub10K/yr -26.1%14.5% conv.

All search terms

Top watermelon face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$8.534.8★9,369 rev

Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each

Burt's Bees$8.364.7★18,995 rev

Dayofun Watermelon Gifts for Women Watermelon Socks - Funny Socks Fruit Gifts for Teen Girl Girlfriend Sisters Christmas Birthday Valentines Graduation Galentines Gift Stocking Stuffers for Girls

Dayofun$8.904.7★21 rev

Tree Hut Watermelon Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz

Tree Hut$9.074.6★15,370 rev

CALA Hot & Cold Eye Pads (Watermelon)

Cala$4.394.5★4,576 rev

Newest

by launch date

Dayofun Watermelon Gifts for Women Watermelon Socks - Funny Socks Fruit Gifts for Teen Girl Girlfriend Sisters Christmas Birthday Valentines Graduation Galentines Gift Stocking Stuffers for Girls

Dayofun$8.9021 rev

11mo ago

Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each

Burt's Bees$8.3618,995 rev

1y ago

Tree Hut Watermelon Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz

Tree Hut$9.0715,370 rev

3y ago

Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$8.539,369 rev

5y ago

CALA Hot & Cold Eye Pads (Watermelon)

Cala$4.394,576 rev

6y ago

What buyers say about watermelon face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“Great scent”

Soft Feel12%

“your skin feels soft”

Quality-Overall7%

“There are no complaints”

Value For Money5%

“Value for money”

Suitability Dry Skin2%

“it exfoliates well without being too harsh”

Suitability Combination Skin2%

“The sugar crystals exfoliate my skin perfectly without being too harsh”

Lather2%

“Great scent great lather”

Cleansing1%

“still exfoliates really well”

Gifting Purpose1%

“Was a gift”

Efficiency1%

“It works in a blink of an eye”

What buyers complain about

Smell33%

“Not as good smelling as expected”

Size-Overall7%

“Small eye and mouth holes”

Durability6%

“Doesn't last”

Moist/Dry6%

“it doesnt leave a heavy layer of moisturizer on your skin”

Allergies6%

“Must be allergic”

Quality-Overall6%

“Not the best”

Product Condition6%

“Items appeared used”

Color5%

“Contains red dye”

Eco Friendliness3%

“Not good for the environment or for plumbing”

Value For Money3%

“I love it i will say did the price go up or is it just me i could have remembered them being 5 bucks”

Top return reasons

Smell39%

Leak-Proof18%

Value For Money10%

Advertised Vs Actual Product6%

Size-Overall5%

Product Condition3%

Ingredients-Overall3%

Functionality-Overall3%

Hard Feel2%

Defective Material/Parts2%

Common questions

Is watermelon face mask profitable to sell on Amazon United States?: The niche generates $66K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Skip it (32/100).
How competitive is the watermelon face mask niche?: 4 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in watermelon face mask?: Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.5%.
When does demand for watermelon face mask peak?: Demand peaks in Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the watermelon face mask niche?: Listings span $4.39–$13.53; the average listing price is $8.80 (sweet spot $15–$100). The average incumbent carries 8,169 reviews — the moat a new listing must climb.