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Watermelon Face Mask

brand-locked demand (top 5 brands take 100% of clicks) — Watermelon Face Mask doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48

Market size 17Growth 51Conversion 66Competition 3Returns 98Price range 0Avg price 24Brand share 0Review moat 23Quality gap 28
This niche Category average · 10,978 niches

Is Watermelon Face Mask profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Watermelon Face Mask is a $66K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.

Watermelon Face Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +21.9% over the last 90 days and 6.0% of searches end in a purchase.

$66K

revenue / yr

Units sold / yr13K
Search volume / yr+21.9%126K
Conversion rate6.0%
Avg price$8.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 35
Top-5 product click share97%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews8,169

Top Watermelon Face Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

$0$13K$27K$40K$53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Tree Hut68%
  • Burt's Bees23%
  • Dayofun5%
  • Cala4%

Watermelon Face Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR6.0%Products6Brands4Top 5 Brands100%OOS Rate5.8%Rating4.6★Reviews8,169Avg BSR#314
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Top Watermelon Face Mask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • watermelon gifts17K/yr
  • burts bees face mask30K/yr
  • watermelon stuff9K/yr
  • tree hut body scrub watermelon14K/yr
  • watermelon gift5K/yr
  • watermelon body scrub9K/yr
  • watermelon scrub7K/yr
  • burts bees mask6K/yr
  • watermelon sugar scrub5K/yr
  • tree hut watermelon sugar scrub10K/yr

What reviews say buyers love and hate about Watermelon Face Mask

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Smell54%

Great scent

Soft Feel12%

your skin feels soft

Quality-Overall7%

There are no complaints

Value For Money5%

Value for money

Suitability Dry Skin2%

it exfoliates well without being too harsh

What buyers complain about

79% of reviews
Smell33%

Not as good smelling as expected

Size-Overall7%

Small eye and mouth holes

Durability6%

Doesn't last

Moist/Dry6%

it doesnt leave a heavy layer of moisturizer on your skin

Allergies6%

Must be allergic

Watermelon Face Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
39%
2Leak-Proof
18%
3Value For Money
10%
4Advertised Vs Actual Product
6%
5Size-Overall
5%

Common Watermelon Face Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Watermelon Face Mask 32/100 on Amazon United States — Skip it. The niche generates $66K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +21.9% over the last 90 days.
Search demand for Watermelon Face Mask on Amazon United States peaks in Dec, where the busiest month runs 3.3× the quietest.