Watermelon Chapstick
a small market ($61K/yr) — Watermelon Chapstick doesn't clear our bar today.
Flapen Score
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Is Watermelon Chapstick profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Watermelon Chapstick is a $61K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Watermelon Chapstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.5% over the last 90 days and 8.1% of searches end in a purchase.
$61K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Watermelon Chapstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Burts Bees 100% Natural Origin Moisturizing Lip Balm Watermelon 4 Tubes
- Price
- $10.71
- Rating
- 4.7/5
- Reviews
- 21,195
- Age
- 5y ago
eos 100% Natural Lip Balm Watermelon Fros All-Day Moisture Lip Care Products 0.14 oz 2-Pack
- Price
- $4.26
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 3y ago
Burts Bees Shimmer Lip Tint Set Mothers Day Gifts Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Origin Glowy Pigmented Finish & Buildable Color Watermelon (4-Pack)
- Price
- $18.14
- Rating
- 4.6/5
- Reviews
- 2,277
- Age
- 17y ago
Burts Bees Shimmer Lip Tint Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color Watermelon 1 Tube 0.09 oz.
- Price
- $4.67
- Rating
- 4.6/5
- Reviews
- 2,888
- Age
- 1y ago
eos 100% Natural Lip Balm- Watermelon Fros Dermatologist Recommended for Sensitive Skin All-Day Moisture Lip Care 0.14 oz
- Price
- $2.77
- Rating
- 4.8/5
- Reviews
- 10,689
- Age
- 4y ago
Trending
90-day click momentum
Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz
- Price
- $6.92
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 1y ago
Burts Bees 100% Natural Origin Moisturizing Lip Balm Watermelon 4 Tubes
- Price
- $10.71
- Rating
- 4.7/5
- Reviews
- 21,195
- Age
- 5y ago
Burts Bees Shimmer Lip Tint Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color Watermelon 1 Tube 0.09 oz.
- Price
- $4.67
- Rating
- 4.6/5
- Reviews
- 2,888
- Age
- 1y ago
Burts Bees Gifts Ideas - Just Picked Lip Balm Set Pomegranate Watermelon Sweet Mandarin Coconut & Pear Natural Origin Lip Treatment 4 Tubes 0.15 oz.
- Price
- $10.47
- Rating
- 4.8/5
- Reviews
- 13,149
- Age
- 3y ago
Burts Bees Lip Shimmer Pink Collection Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color 3 Shades Value Pack 0.09 oz. Three Tubes
- Price
- $12.29
- Rating
- 4.6/5
- Reviews
- 2,514
- Age
- 1y ago
Newest
by launch dateStarface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz
- Price
- $6.92
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 1y ago
Vitamasques Korean Lip Oil Stain - Watermelon Plump & Hydrate Korean Lip Gloss Lip Gloss plumper Lip Oil For Women Non-Sticky Lip Glow Oil Moisturizing - 0.17 Fl Oz
- Price
- $7.11
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago
ChapStick Lip Care Tropical Treats Collection (6 Sticks) Electric Tangerine Fizzy Grape & Zingy Watermelon Lip Balm 0.15 Oz Ea
- Price
- $12.86
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 1y ago
ChapStick Lip Balm Sweet Watermelon Juicy & Fruity Moisturizer for Dry Lips 0.15 Oz
- Price
- $5.52
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 1y ago
Lip Smacker Rolly Lip Gloss Classic Roller-Ball Design for a Cooling Sensation Hydrating & Moisturizing Shine - Watermelon
- Price
- $5.05
- Rating
- 4.3/5
- Reviews
- 1,119
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
80
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
10%
- Burt's Bees51%
- eos21%
- ChapStick7%
- Tree Hut4%
- SoftLips3%
- Starface World3%
- Open — no brand owns it (6 brands, 10%)
Watermelon Chapstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.6×
Top Watermelon Chapstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- watermelon lip balm21K/yr
- watermelon chapstick16K/yr
- watermelon lip gloss16K/yr
- burts bees watermelon13K/yr
- burts bees watermelon lip balm7K/yr
- burts bees lip balm watermelon8K/yr
- chapstick watermelon6K/yr
- eos watermelon lip balm4K/yr
- watermelon burts bees lip balm4K/yr
What reviews say buyers love and hate about Watermelon Chapstick
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Very moisturizing”
“the scent is light”
“Exceptional assortment”
“luxurious soft feel”
“Colors are pretty”
What buyers complain about
58% of reviews“Wrong shade”
“Makes a sticky mess”
“Not hydrating at all”
“As described, not very scented though”
“Not the Burt's Bees quality i am used to”
Watermelon Chapstick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Watermelon Chapstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
