watermelon chapstick
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad7,128.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.05avg listing price — sweet spot $15–$100
Price range
Bad$2.77–$18.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$61K$61K/yr · 94K searches
According to Flapen's Amazon United States niche tracking, watermelon chapstick is a $61K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
watermelon chapstick market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $64K–$81K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 54%
- Out of stock
- 4.7%
- Avg brand age
- 47 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
80
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
10%
- Burt's Bees51%
- eos21%
- ChapStick7%
- Tree Hut4%
- SoftLips3%
- Starface World3%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top watermelon chapstick search terms
- watermelon lip balm21K/yr
- watermelon chapstick16K/yr
- watermelon lip gloss16K/yr
- burts bees watermelon13K/yr
- burts bees watermelon lip balm7K/yr
- burts bees lip balm watermelon8K/yr
- chapstick watermelon6K/yr
- eos watermelon lip balm4K/yr
- watermelon burts bees lip balm4K/yr
Top watermelon chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burts Bees 100% Natural Origin Moisturizing Lip Balm Watermelon 4 Tubes
Burt's Bees$10.714.7★21,195 rev
eos 100% Natural Lip Balm Watermelon Fros All-Day Moisture Lip Care Products 0.14 oz 2-Pack
eos$4.264.8★317 rev
Burts Bees Shimmer Lip Tint Set Mothers Day Gifts Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Origin Glowy Pigmented Finish & Buildable Color Watermelon (4-Pack)
Burt's Bees$18.144.6★2,277 rev
Burts Bees Shimmer Lip Tint Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color Watermelon 1 Tube 0.09 oz.
Burt's Bees$4.674.6★2,888 rev
eos 100% Natural Lip Balm- Watermelon Fros Dermatologist Recommended for Sensitive Skin All-Day Moisture Lip Care 0.14 oz
eos$2.774.8★10,689 rev
Newest
by launch date
Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz
Starface World$6.92389 rev
Vitamasques Korean Lip Oil Stain - Watermelon Plump & Hydrate Korean Lip Gloss Lip Gloss plumper Lip Oil For Women Non-Sticky Lip Glow Oil Moisturizing - 0.17 Fl Oz
Vitamasques$7.11118 rev
ChapStick Lip Care Tropical Treats Collection (6 Sticks) Electric Tangerine Fizzy Grape & Zingy Watermelon Lip Balm 0.15 Oz Ea
ChapStick$12.86108 rev
ChapStick Lip Balm Sweet Watermelon Juicy & Fruity Moisturizer for Dry Lips 0.15 Oz
ChapStick$5.5225 rev
Lip Smacker Rolly Lip Gloss Classic Roller-Ball Design for a Cooling Sensation Hydrating & Moisturizing Shine - Watermelon
Lip Smacker$5.051,119 rev
Trending
90-day click momentumStarface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz
Starface World$6.924.7★
Burts Bees 100% Natural Origin Moisturizing Lip Balm Watermelon 4 Tubes
Burt's Bees$10.714.7★
Burts Bees Shimmer Lip Tint Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color Watermelon 1 Tube 0.09 oz.
Burt's Bees$4.674.6★
Burts Bees Gifts Ideas - Just Picked Lip Balm Set Pomegranate Watermelon Sweet Mandarin Coconut & Pear Natural Origin Lip Treatment 4 Tubes 0.15 oz.
Burt's Bees$10.474.8★
Burts Bees Lip Shimmer Pink Collection Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color 3 Shades Value Pack 0.09 oz. Three Tubes
Burt's Bees$12.294.6★
What buyers say about watermelon chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Very moisturizing”
“the scent is light”
“Exceptional assortment”
“luxurious soft feel”
“Colors are pretty”
“Worth the money”
“Great Shine”
“As shown”
“It glides on smoothly”
“It is thick and smooth”
What buyers complain about
“Wrong shade”
“Makes a sticky mess”
“Not hydrating at all”
“As described, not very scented though”
“Not the Burt's Bees quality i am used to”
“The ingredients are toxic”
“has little shine”
“Doesn't go on well”
“the consistency is a bit weird”
“Not as pictured”
Top return reasons
Common questions
- Is watermelon chapstick profitable to sell on Amazon United States?
- The niche generates $61K/yr across 24 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the watermelon chapstick niche?
- 12 brands and 80 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in watermelon chapstick?
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Moist/Dry. The return rate is 0.5%.
- When does demand for watermelon chapstick peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the watermelon chapstick niche?
- Listings span $2.77–$18.14; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 7,129 reviews — the moat a new listing must climb.