Is watermelon body wash profitable to sell on Amazon United States?

The niche generates $57K/yr across 17 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Skip it (41/100).

How competitive is the watermelon body wash niche?

5 brands and 63 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the watermelon body wash niche?

Listings span $6.13–$31.10; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 4,943 reviews — the moat a new listing must climb.

watermelon body wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.13–$31.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+36.3%

90-day search growth — must beat 0% to launch

Avg price

Good$12.95

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,943

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$57K

$57K/yr · 62K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, watermelon body wash is a $57K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

watermelon body wash market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 7.1%
Avg BSR: #215
Page quality: 0%
Prime: 94%
Sponsored: 59%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 115 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Olay43%
Dove31%
Tree Hut24%
RAW SUGAR2%
SpaScriptions1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 20 weeks — +36.3% search growth over the last 90 days.

Open Trend

Top watermelon body wash search terms

watermelon body wash29K/yr +26.7%6.2% conv.
dove watermelon body wash12K/yr +72.3%4.1% conv.
dove body wash watermelon5K/yr +86.7%4.1% conv.
olay watermelon body wash6K/yr +6.5%10.4% conv.
body wash watermelon4K/yr +14.7%7.1% conv.
watermelon dove body wash3K/yr +52.4%4.4% conv.
olay body wash watermelon4K/yr +11.1%11.8% conv.

All search terms

Top watermelon body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree Hut Watermelon Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz

Tree Hut$9.074.6★15,370 rev

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 22 fl oz

Olay$8.054.7★8,275 rev

Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz

Dove$23.904.8★227 rev

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 35 fl oz

Olay$10.844.8★2,906 rev

Dove Limited Edition Renewing MicroMoisture Body Wash | Summer Scents (Watermelon + Guava Nectar)

Dove$31.104.6★16 rev

Newest

by launch date

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 22 fl oz

Olay$8.058,275 rev

4mo ago

Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz

Dove$23.90227 rev

4mo ago

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 35 fl oz

Olay$10.842,906 rev

5mo ago

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz

Olay$9.881,063 rev

5mo ago

Dove 24hr Lotion Body Wash Replenish Dragon Fruit & Coconut Cream 30.6 oz | Moisturizing body wash with MicroMoisture for dry skin

Dove$10.723,030 rev

6mo ago

Common questions

Is watermelon body wash profitable to sell on Amazon United States?: The niche generates $57K/yr across 17 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Skip it (41/100).
How competitive is the watermelon body wash niche?: 5 brands and 63 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the watermelon body wash niche?: Listings span $6.13–$31.10; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 4,943 reviews — the moat a new listing must climb.