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Watermelon Body Wash

brand-locked demand (top 5 brands take 100% of clicks) — Watermelon Body Wash doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48

Market size 14Growth 60Conversion 75Competition 20Returns 98Price range 64Avg price 58Brand share 0Review moat 24Quality gap 24
This niche Category average · 10,978 niches

Is Watermelon Body Wash profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Watermelon Body Wash is a $57K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Watermelon Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +36.3% over the last 90 days and 7.1% of searches end in a purchase.

$57K

revenue / yr

Units sold / yr4K
Search volume / yr+36.3%62K
Conversion rate7.1%
Avg price$12.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 63
Top-5 product click share76%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement59%
New entrants (1y)6· 6 succeeded
Avg rating4.6★
Avg reviews4,943

Top Watermelon Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Olay43%
  • Dove31%
  • Tree Hut24%
  • RAW SUGAR2%
  • SpaScriptions1%
  • Open — no brand owns it (0%)

Watermelon Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR7.1%Products17Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews4,943Avg BSR#215
3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Watermelon Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • watermelon body wash29K/yr
  • dove watermelon body wash12K/yr
  • dove body wash watermelon5K/yr
  • olay watermelon body wash6K/yr
  • body wash watermelon4K/yr
  • watermelon dove body wash3K/yr
  • olay body wash watermelon4K/yr

Common Watermelon Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Watermelon Body Wash 41/100 on Amazon United States — Skip it. The niche generates $57K/yr across 17 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved +36.3% over the last 90 days.
Watermelon Body Wash sells for $12.95 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.13–$31.10. The average incumbent carries 4,943 reviews — the moat a new listing must climb.