Waterline Eyeliner

Shoppers searched for this 969K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $798K a year.

Searches, last 12 months

969K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

3.5%

Market size, estimated

$798Ka year

Peak month

October1.6× the quietest month

Top search term

urban decay eyeliner327K searches a year

Listings sell for $23.27 on average, from $15.77 to $79.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $23.27 that is $35K to $47K a year per listing.

Average price

$23.27inside the $15 to $100 sweet spot

Price range

$15.77–$79.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$35K–$47K

Returns

1.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Eyes. It carries 5,770 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#140in Eyes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

5,770per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months