Waterline Eyeliner
Waterline Eyeliner shows a sweet-spot price point ($23.27 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Is Waterline Eyeliner profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Waterline Eyeliner is a $798K/yr Amazon United States market (969K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Waterline Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +16.4% over the last 90 days and 3.5% of searches end in a purchase.
$798K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Waterline Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Artist Color Pencil - 606 Wherever Walnut by Make Up For Ever for Women - 0.05 oz Makeup
- Price
- $23.56
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 2y ago
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Demolition (Matte Deep Brown) - 0.04 oz
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 14y ago
Artist Color Pencil - 608 Limitless Brown by Make Up For Ever for Women - 0.04 oz Makeup
- Price
- $21.34
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 6y ago
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 14y ago
HD Skin Face Essentials Palette - Harmony 1 by Make Up For Ever for Women - 0.9 oz Makeup
- Price
- $79.14
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
Trending
90-day click momentum
Urban Decay 24/7 Liquid Stick Waterproof Eyeliner - Smudge-Proof Transfer-Proof Up to 24HR Wear Dual-Ended Retractable Gel Liner with Blending Eye Brush - Melted Onyx (deep matte black)
- Price
- $21.96
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 7mo ago
HD Skin Matte Powder Foundation - 1N10 by Make Up For Ever for Women - 0.38 oz Foundation
- Price
- $41.95
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 2y ago
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Empire (Dark Eggplant Purple Matte) - 0.04 oz
- Price
- $15.77
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 13y ago
Urban Decay 24/7 Liquid Stick Waterproof Eyeliner - Smudge-Proof Transfer-Proof Up to 24HR Wear Dual-Ended Retractable Gel Liner with Blending Eye Brush - Brown Noise (deep matte brown)
- Price
- $22.22
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 7mo ago
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Demolition (Matte Deep Brown) - 0.04 oz
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 14y ago
Newest
by launch dateUrban Decay 24/7 Liquid Stick Waterproof Eyeliner - Smudge-Proof Transfer-Proof Up to 24HR Wear Dual-Ended Retractable Gel Liner with Blending Eye Brush - Melted Onyx (deep matte black)
- Price
- $21.96
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 7mo ago
Urban Decay 24/7 Liquid Stick Waterproof Eyeliner - Smudge-Proof Transfer-Proof Up to 24HR Wear Dual-Ended Retractable Gel Liner with Blending Eye Brush - Brown Noise (deep matte brown)
- Price
- $22.22
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 7mo ago
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil - Eye Liner for Tightlining + Defining Smudge-Resistant Transfer-Resistant 24HR Wear Creamy Neutrals - Tootsie (medium brown eyeliner)
- Price
- $18.12
- Rating
- 4.2/5
- Reviews
- 2,479
- Age
- 1y ago
HD Skin Face Essentials Palette - Harmony 1 by Make Up For Ever for Women - 0.9 oz Makeup
- Price
- $79.14
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
HD Skin Undetectable Longwear Foundation - 2N26 by Make Up For Ever for Women - 1 oz Foundation
- Price
- $36.45
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
0%
- URBAN DECAY52%
- Make Up For Ever48%
Waterline Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.6×
Top Waterline Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- urban decay eyeliner327K/yr
- makeup forever lip liner196K/yr
- makeup forever169K/yr
- make up forever88K/yr
- makeup forever eyeliner35K/yr
- urban decay 24/7 glide-on eye pencil20K/yr
- make up for ever37K/yr
- urban decay eyeliner pencil18K/yr
- makeup forever aqua resist eyeliner11K/yr
- make up forever eyeliner pencil9K/yr
What reviews say buyers love and hate about Waterline Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“The color is pretty”
“Smooth application”
“seriously durable”
“Good liner”
“Does not smear”
What buyers complain about
74% of reviews“Breaks easily”
“Very expensive”
“Smear”
“Didn't work as waterproof for me”
“Not the quality I was expecting”
Waterline Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterline Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
