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Water Wave Bundles and Closure

Fail

Buyers convert on only 0.7% of searches, so Water Wave Bundles and Closure is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$69K/yr112K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
57%top-5 click share · 19 brands · 21 sellers

Flapen Score

Water Wave Bundles and Closure against its category

The dotted line is the Beauty & Personal Care average. Past it, Water Wave Bundles and Closure is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Wave Bundles and Closure market on Amazon at a glance

Shoppers on Amazon United States searched for Water Wave Bundles and Closure 112K times last year and spent an estimated $69K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
0.7%
Market size, estimated
$69Ka year
Peak month
July1.3× the quietest month
Top search term
curly bundles human hair with closure36K searches a year

02 · Price

A sale here is worth $85.65.

Listings sell for $85.65 on average, from $36.88 to $154.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $85.65 that is $0 to $9K a year per listing.

Average price
$85.65inside the $15 to $100 sweet spot
Price range
$36.88–$154.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #2,047 within Hair Extensions. It carries 806 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#2,047in Hair Extensions
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
24

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Water Wave Bundles and Closure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

29%

  • Brand 126%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Water Wave Bundles and Closure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Water Wave Bundles and Closure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curly bundles human hair with closure36K/yr
  • water wave bundles with closure19K/yr
  • water wave human hair bundles with closure16K/yr
  • curly human hair bundles with closure13K/yr
  • curly bundles with closure11K/yr
  • wet and wavy bundles with closure10K/yr
  • curly hair bundles with closure5K/yr
  • water wave bundles with closure human hair1K/yr
  • water wave bundles and closure752/yr
  • wet and wavy bundles with closure human hair883/yr

Reviews and returns

What reviews say buyers love and hate about Water Wave Bundles and Closure

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Hair Related”
3.1%of orders come back
“This hair is NOT good at all”
A buyer, on “Hair Related”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Wave Bundles and Closure questions

Answered from the same tracked data.