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Water Wave Bundles

Pass

Water Wave Bundles scores 67 out of 100, a Pass. Shoppers spend an estimated $831K a year here, search demand grew +28.7% this quarter, and an estimated 3.7% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 48
Market size
$831K/yr1.5M searches / yr
90-day growth
+28.7%search demand this quarter
Competition
26%top-5 click share · 49 brands · 52 sellers

Flapen Score

Water Wave Bundles against its category

The dotted line is the Beauty & Personal Care average. Past it, Water Wave Bundles is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Wave Bundles market on Amazon at a glance

Shoppers on Amazon United States searched for Water Wave Bundles 1.5M times last year and spent an estimated $831K. The top 5 brands take 35% of clicks. Demand peaks in Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $831K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
0.7%
Market size, estimated
$831Ka year
Peak month
July1.8× the quietest month
Top search term
water wave human hair bundles329K searches a year

02 · Price

A sale here is worth $85.01.

Listings sell for $85.01 on average, from $20.09 to $166.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $85.01 that is $9K to $21K a year per listing.

Average price
$85.01inside the $15 to $100 sweet spot
Price range
$20.09–$166.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$9K–$21K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,621 within Hair Extensions. It carries 699 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#1,621in Hair Extensions
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
699per listing
Listings tracked
59

04 · Newcomers

21 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
21Amazon's first-year sales bar
Average brand age
24 months

Products

Top Water Wave Bundles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

52

Top-5 brand share

35%

Top 20: 70%

Top-5 click share

26%

Top 20: 59%

Open market

62%

  • Brand 114%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Water Wave Bundles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Water Wave Bundles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water wave human hair bundles329K/yr
  • burmese curly bundles226K/yr
  • kinky curly bundles139K/yr
  • water wave bundles119K/yr
  • kinkycurly bundles human hair152K/yr
  • indian curly bundles human hair55K/yr
  • wet and wavy human hair53K/yr
  • water wave bundles human hair62K/yr
  • jerry curl human hair bundles58K/yr
  • burmese curly hair34K/yr

Reviews and returns

What reviews say buyers love and hate about Water Wave Bundles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Hair Related”
3.7%of orders come back
“do not get this hair”
A buyer, on “Hair Related”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Wave Bundles questions

Answered from the same tracked data.