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Water Wave Bulk Human Hair

Fail

The top 5 brands take 100% of clicks, so Water Wave Bulk Human Hair is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$59K/yr90K searches / yr
90-day growth
+101.6%search demand this quarter
Competition
86%top-5 click share · 4 brands · 17 sellers

Flapen Score

Water Wave Bulk Human Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Water Wave Bulk Human Hair is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Wave Bulk Human Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Water Wave Bulk Human Hair 90K times last year and spent an estimated $59K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +101.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+101.6%
Conversion, latest week
1.8%
Market size, estimated
$59Ka year
Peak month
August2.5× the quietest month
Top search term
empire boho braid human hair30K searches a year

02 · Price

A sale here is worth $37.30.

Listings sell for $37.30 on average, from $29.10 to $42.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $37.30 that is $0 to $4K a year per listing.

Average price
$37.30inside the $15 to $100 sweet spot
Price range
$29.10–$42.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #407 within Hair Extensions. It carries 862 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#407in Hair Extensions
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
862per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
16 months

Products

Top Water Wave Bulk Human Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 241%
  • Brand 34%
  • Brand 42%

Demand

Water Wave Bulk Human Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Water Wave Bulk Human Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • empire boho braid human hair30K/yr
  • motfin human braiding hair for boho braids21K/yr
  • empire bulk human hair boho braids29K/yr
  • curl braiding hair4K/yr
  • curly pieces for boho braids2K/yr
  • empire human hair for boho braids3K/yr
  • water wave human hair bundles for braiding1K/yr

Reviews and returns

What reviews say buyers love and hate about Water Wave Bulk Human Hair

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Hair Styling”
26%of negative reviews mention “Hair Related”
3.2%of orders come back
“do not get this hair”
A buyer, on “Hair Related”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Water Wave Bulk Human Hair questions

Answered from the same tracked data.