Water Wave

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

0.9%

Market size, estimated

$172Ka year

Peak month

April1.8× the quietest month

Top search term

long curly wig54K searches a year

Listings sell for $69.13 on average, from $24.34 to $157.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $69.13 that is $0 to $7K a year per listing.

Average price

$69.13inside the $15 to $100 sweet spot

Price range

$24.34–$157.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

4.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #397 within Wigs. It carries 1,618 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#397in Wigs

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

1,618per listing

Listings tracked

26

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months