- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $172K/yr283K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 53%top-5 click share · 23 brands · 37 sellers
Flapen Score
Water Wave against its category
The dotted line is the Beauty & Personal Care average. Past it, Water Wave is stronger. Inside it, weaker.
Market
The Water Wave market on Amazon at a glance
Shoppers on Amazon United States searched for Water Wave 283K times last year and spent an estimated $172K. The top 5 brands take 56% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $172Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- long curly wig54K searches a year
02 · Price
A sale here is worth $69.13.
Listings sell for $69.13 on average, from $24.34 to $157.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $69.13 that is $0 to $7K a year per listing.
- Average price
- $69.13inside the $15 to $100 sweet spot
- Price range
- $24.34–$157.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #397 within Wigs. It carries 1,618 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #397in Wigs
- Average rating
- 4.02 starsAmazon United States average 4.42 stars
- Average reviews
- 1,618per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Water Wave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
37
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
53%
Top 20: 89%
Open market
39%
- Brand 136%
- Brand 27%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Water Wave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Water Wave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- long curly wig54K/yr
- bjvt deep wave lace front wigs human hair35K/yr
- melted hairline lace front wigs33K/yr
- lace front wigs for women11K/yr
- synthetic lace front wigs19K/yr
- synthetic glueless wig16K/yr
- synthetic blend wig12K/yr
- synthetic wig lace front13K/yr
- hd deep wave frontal wig 13x66K/yr
- 360 curly wig human hair full lace11K/yr
Reviews and returns
What reviews say buyers love and hate about Water Wave
We read the reviews and the return reasons for every product selling here.
“Terrible wig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Wave questions
Answered from the same tracked data.