Water Proof Mascara Black
Water Proof Mascara Black shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Is Water Proof Mascara Black profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Water Proof Mascara Black is a $760K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Water Proof Mascara Black: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +17.1% over the last 90 days and 12.4% of searches end in a purchase.
$760K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Water Proof Mascara Black products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Waterproof Black 0.27 Fl Oz. 1 Count
- Price
- $11.20
- Rating
- 4.4/5
- Reviews
- 9,527
- Age
- 7y ago
LOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 3,816
- Age
- 8mo ago
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count
- Price
- $11.37
- Rating
- 4.6/5
- Reviews
- 27,087
- Age
- 22y ago
LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Waterproof Black Brown 0.26 Fl Oz. 1 Count
- Price
- $9.11
- Rating
- 4.3/5
- Reviews
- 26,988
- Age
- 15y ago
Clinique High Impact Waterproof Mascara | Volume Length Smudge-Proof + Safe For Sensitive Eyes Black 0.28 Fl Oz
- Price
- $24.17
- Rating
- 4.4/5
- Reviews
- 3,764
- Age
- 5y ago
Trending
90-day click momentum
LOreal Paris Makeup Voluminous Million Lashes Mascara Volumizing Collagen Infused Eye Makeup Amplifying Mascara Brush Waterproof Blackest Black 0.32 Fl Oz. 1 Count
- Price
- $11.94
- Rating
- 4.4/5
- Reviews
- 3,662
- Age
- 15y ago
LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Waterproof Black Brown 0.26 Fl Oz. 1 Count
- Price
- $9.11
- Rating
- 4.3/5
- Reviews
- 26,988
- Age
- 15y ago
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
- Price
- $13.04
- Rating
- 4.3/5
- Reviews
- 3,816
- Age
- 8mo ago
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count
- Price
- $11.37
- Rating
- 4.6/5
- Reviews
- 27,087
- Age
- 22y ago
LOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 3,816
- Age
- 8mo ago
Newest
by launch dateLOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 3,816
- Age
- 8mo ago
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
- Price
- $13.04
- Rating
- 4.3/5
- Reviews
- 3,816
- Age
- 8mo ago
LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Waterproof Longwear and Smudge Resistant Make Up Black 0.31 Fl Oz
- Price
- $12.34
- Rating
- 4.5/5
- Reviews
- 22,283
- Age
- 2y ago
LOreal Paris Telescopic Lift Mascara Lengthening and Volumizing Eye Makeup Lash Lift with Up to 36HR Wear Waterproof Black 0.33 Fl Oz
- Price
- $11.92
- Rating
- 4.3/5
- Reviews
- 12,345
- Age
- 3y ago
Clinique High Impact Waterproof Mascara | Volume Length Smudge-Proof + Safe For Sensitive Eyes Black 0.28 Fl Oz
- Price
- $24.17
- Rating
- 4.4/5
- Reviews
- 3,764
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- L'Oreal Paris90%
- Clinique6%
- Too Faced5%
- Open — no brand owns it (0%)
Water Proof Mascara Black demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.0×
Top Water Proof Mascara Black search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- telescopic mascara waterproof112K/yr
- loreal mascara waterproof73K/yr
- loreal telescopic mascara waterproof68K/yr
- loreal waterproof mascara48K/yr
- loreal extentionist mascara waterproof17K/yr
- better than sex mascara waterproof25K/yr
- clinique waterproof mascara13K/yr
- waterproof telescopic mascara17K/yr
- telescopic waterproof mascara14K/yr
- clinique mascara waterproof12K/yr
What reviews say buyers love and hate about Water Proof Mascara Black
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great Mascara”
“this product remains very good and affordable”
“Water proof”
“No smudging”
“Worth it”
What buyers complain about
66% of reviews“the lashes stick together really bad”
“Dried up”
“It smudges”
“Impossible to get off”
“Not water proof”
Water Proof Mascara Black return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Water Proof Mascara Black questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
