Water Proof Mascara Black

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $760K a year.

Searches, last 12 months

476K

Growth, 90 days vs prior 90

+17.1%

Conversion, latest week

12.4%

Market size, estimated

$760Ka year

Peak month

May2.0× the quietest month

Top search term

telescopic mascara waterproof112K searches a year

Listings sell for $12.83 on average, from $9.11 to $24.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $12.83 that is $51K to $64K a year per listing.

Average price

$12.83under the $15 to $100 sweet spot

Price range

$9.11–$24.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$51K–$64K

Returns

0.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Eyes. It carries 16,306 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#45in Eyes

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

16,306per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months