water proof mascara black
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Good$760K$760K/yr · 476K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.11–$24.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad16,305.6avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, water proof mascara black is a $760K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
water proof mascara black market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- $642K–$770K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- L'Oreal Paris90%
- Clinique6%
- Too Faced5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +17.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top water proof mascara black search terms
- telescopic mascara waterproof112K/yr
- loreal mascara waterproof73K/yr
- loreal telescopic mascara waterproof68K/yr
- loreal waterproof mascara48K/yr
- loreal extentionist mascara waterproof17K/yr
- better than sex mascara waterproof25K/yr
- clinique waterproof mascara13K/yr
- waterproof telescopic mascara17K/yr
- telescopic waterproof mascara14K/yr
- clinique mascara waterproof12K/yr
Top water proof mascara black products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Waterproof Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.204.4★9,527 rev
LOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black
L'Oreal Paris$12.924.3★3,816 rev
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.374.6★27,087 rev
LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Waterproof Black Brown 0.26 Fl Oz. 1 Count
L'Oreal Paris$9.114.3★26,988 rev
Clinique High Impact Waterproof Mascara | Volume Length Smudge-Proof + Safe For Sensitive Eyes Black 0.28 Fl Oz
Clinique$24.174.4★3,764 rev
Newest
by launch dateLOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black
L'Oreal Paris$12.923,816 rev
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
L'Oreal Paris$13.043,816 rev
LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Waterproof Longwear and Smudge Resistant Make Up Black 0.31 Fl Oz
L'Oreal Paris$12.3422,283 rev
LOreal Paris Telescopic Lift Mascara Lengthening and Volumizing Eye Makeup Lash Lift with Up to 36HR Wear Waterproof Black 0.33 Fl Oz
L'Oreal Paris$11.9212,345 rev
Clinique High Impact Waterproof Mascara | Volume Length Smudge-Proof + Safe For Sensitive Eyes Black 0.28 Fl Oz
Clinique$24.173,764 rev
Trending
90-day click momentum
LOreal Paris Makeup Voluminous Million Lashes Mascara Volumizing Collagen Infused Eye Makeup Amplifying Mascara Brush Waterproof Blackest Black 0.32 Fl Oz. 1 Count
L'Oreal Paris$11.944.4★
LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Waterproof Black Brown 0.26 Fl Oz. 1 Count
L'Oreal Paris$9.114.3★
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
L'Oreal Paris$13.044.3★
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.374.6★
LOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black
L'Oreal Paris$12.924.3★
What buyers say about water proof mascara black
What buyers praise and complain about, mined from review topics.What buyers love
“Great Mascara”
“this product remains very good and affordable”
“Water proof”
“No smudging”
“Worth it”
“Easy to apply”
“- nice dark black color”
“Exactly as described”
“Durable”
“I like that small size”
What buyers complain about
“the lashes stick together really bad”
“Dried up”
“It smudges”
“Impossible to get off”
“Not water proof”
“it is expensive”
“it did not go on smoothly it was a bit chunky”
“Garbage”
“Hard to wash off”
“Not as advertised”
Top return reasons
Common questions
- Is water proof mascara black profitable to sell on Amazon United States?
- The niche generates $760K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the water proof mascara black niche?
- 3 brands and 107 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in water proof mascara black?
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Smudge Resistance. The return rate is 0.6%.
- When does demand for water proof mascara black peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the water proof mascara black niche?
- Listings span $9.11–$24.17; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 16,306 reviews — the moat a new listing must climb.