Water Cream
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Water Cream is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $2.1M/yr1.5M searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 50%top-5 click share · 4 brands · 598 sellers
Flapen Score
Water Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Water Cream is stronger. Inside it, weaker.
Market
The Water Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Water Cream 1.5M times last year and spent an estimated $2.1M. All 4 brands take every click. Demand peaks in Jan–Feb–Apr–Oct–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $2.1Ma year
- Peak month
- December9.4× the quietest month
- Top search term
- cocokind570K searches a year
02 · Price
A sale here is worth $18.91.
Listings sell for $18.91 on average, from $11.32 to $37.78. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $18.91 that is $57K to $76K a year per listing.
- Average price
- $18.91inside the $15 to $100 sweet spot
- Price range
- $11.32–$37.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $57K–$76K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #236 within Face Moisturizers. It carries 1,523 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #236in Face Moisturizers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,523per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Water Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cocokind Electrolyte Water Cream | Lightweight Water Gel Moisturizer | Balanced Hydrating Day Cream for All Skin Types | 1.7 Fl Oz
- Price
- $18.28
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 1y ago

Neutrogena Hydro Boost Hydrating Water Cream Face Moisturizer for Sensitive Skin plus Hydrating Gel Cleanser Alcohol and Fragrance Free Hyaluronic Acid Daily Hydration Routine 7.8 fl oz
- Price
- $21.39
- Rating
- 4.7/5
- Reviews
- 2,418
- Age
- 2y ago

Cocokind Milky-Soft Face and Body Cleanser Hydrating Facial & Body Wash for Sensitive Skin Gentle Cleanser with Ceramides Fragrance-Free & Clinically Tested 13.5 oz
- Price
- $17.06
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4mo ago

Cocokind Calming Magnesium Mist Hydrating Facial Spray to Reduce Visible Redness Clarifying Face Mist for Breakout-Prone Skin Moisture Barrier Support (4 fl oz 1 Pack)
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 10mo ago

The INKEY List Omega Water Cream Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- $11.32
- Rating
- 4.4/5
- Reviews
- 3,025
- Age
- 3y ago
Trending
estimated 90-day click momentum
Cocokind Milky-Soft Face and Body Cleanser Hydrating Facial & Body Wash for Sensitive Skin Gentle Cleanser with Ceramides Fragrance-Free & Clinically Tested 13.5 oz
- Price
- $17.06
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4mo ago

Cocokind Calming Magnesium Mist Hydrating Facial Spray to Reduce Visible Redness Clarifying Face Mist for Breakout-Prone Skin Moisture Barrier Support (4 fl oz 1 Pack)
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 10mo ago

Cocokind Clear Lip Blur Balm 0.37 OZ
- Price
- $11.58
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 10mo ago

RoC Hydration+ Hyaluronic Acid Moisturizer Face Cream Fragrance Free Sensitive Face Moisturizer with Collagen Proteins 1.7 Ounces with Retinol Eye Cream Packette
- Price
- $24.57
- Rating
- 4.6/5
- Reviews
- 976
- Age
- 1y ago

Neutrogena Hydro Boost Water Gel and Hydro Boost Hydrating Gel Cleanser for Normal to Oily Skin Facial Moisturizer 1.7 fl oz and Trial-Size Facial Cleanser 0.5 fl oz
- Price
- $21.12
- Rating
- 4.8/5
- Reviews
- 1,319
- Age
- 1y ago
Newest
by launch date
Cocokind Milky-Soft Face and Body Cleanser Hydrating Facial & Body Wash for Sensitive Skin Gentle Cleanser with Ceramides Fragrance-Free & Clinically Tested 13.5 oz
- Price
- $17.06
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4mo ago

Cocokind Electrolyte Water Cream | Lightweight Water Gel Face Moisturizer | Balanced Hydrating Day Cream for All Skin Types | 2 Pack 1.7 Fl Oz
- Price
- $37.78
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 8mo ago

Cocokind Clear Lip Blur Balm 0.37 OZ
- Price
- $11.58
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 10mo ago

Cocokind Calming Magnesium Mist Hydrating Facial Spray to Reduce Visible Redness Clarifying Face Mist for Breakout-Prone Skin Moisture Barrier Support (4 fl oz 1 Pack)
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 10mo ago

The INKEY List Exosome Hydro-Glow Complex Enhances Skin Radiance Rejuvanating Skincare Advanced Hydration Suitable For All Skin Types
- Price
- $20.45
- Rating
- 4.4/5
- Reviews
- 808
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
598
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 91%
Open market
0%
- Cocokind66%
- The INKEY List20%
- Neutrogena13%
- RoC2%
- Open — no brand owns it (0%)
Demand
Water Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr, Oct, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Water Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cocokind570K/yr
- cocokind moisturizer132K/yr
- inkey list156K/yr
- neutrogena hydro boost water cream79K/yr
- the inkey list107K/yr
- inky list52K/yr
- coco kind46K/yr
- roc hydration water cream22K/yr
- cocokind electrolyte water cream37K/yr
- water cream38K/yr
Reviews and returns
What reviews say buyers love and hate about Water Cream
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









