Water Based Top Coat Nail Polish

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

2.9%

Market size, estimated

$59Ka year

Peak month

January1.4× the quietest month

Top search term

maniology stamping plate39K searches a year

Listings sell for $15.12 on average, from $3.97 to $45.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.12 that is $0 to $2K a year per listing.

Average price

$15.12inside the $15 to $100 sweet spot

Price range

$3.97–$45.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,058 within Nail Polish. It carries 1,472 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

72%

Out of stock, average day

2.3%

Average rank

#1,058in Nail Polish

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,472per listing

Listings tracked

53

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months