Skip to content

Warm Vanilla Sugar Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Warm Vanilla Sugar Perfume doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48

Market size 56Growth 15Conversion 62Competition 20Returns 99Price range 88Avg price 92Brand share 0Review moat 23Quality gap 21
This niche Category average · 10,978 niches

Is Warm Vanilla Sugar Perfume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Warm Vanilla Sugar Perfume is a $402K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Warm Vanilla Sugar Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.5% over the last 90 days and 5.4% of searches end in a purchase.

$402K

revenue / yr

Units sold / yr20K
Search volume / yr-20.5%342K
Conversion rate5.4%
Avg price$21.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 171
Top-5 product click share76%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews7,632

Top Warm Vanilla Sugar Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$40K$80K$121K$161K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

171

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Bath & Body Works94%
  • Victoria's Secret4%
  • ArioseMonde2%

Warm Vanilla Sugar Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume342KCVR5.4%Products12Brands3Top 5 Brands100%OOS Rate0.7%Rating4.7★Reviews7,632Avg BSR#214
50K30KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Top Warm Vanilla Sugar Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • warm vanilla sugar bath and body works88K/yr
  • warm vanilla sugar53K/yr
  • bath and body works vanilla52K/yr
  • bath and body works warm vanilla sugar28K/yr
  • warm vanilla sugar body spray12K/yr
  • vanilla bath and body works24K/yr
  • vanilla sugar perfume9K/yr
  • warm vanilla sugar perfume21K/yr
  • vanilla perfume bath and body works9K/yr
  • warm vanilla7K/yr

What reviews say buyers love and hate about Warm Vanilla Sugar Perfume

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Smell68%

Very happy with the fragrance

Gifting Purpose4%

Made a great gift

Value For Money4%

it's not expensive

Quality-Overall3%

the number of positive reviews

Advertised Vs Actual Product2%

As advertised

What buyers complain about

79% of reviews
Smell53%

Doesnt smell good

Durability7%

barely lasted on my body

Leak-Proof4%

The bottles were also leaking when they arrived

Value For Money4%

Waste of money

Advertised Vs Actual Product2%

Name is deceptive

Warm Vanilla Sugar Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
55%
2Advertised Vs Actual Product
14%
3Value For Money
9%
4Leak-Proof
8%
5Product Condition
3%

Common Warm Vanilla Sugar Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Warm Vanilla Sugar Perfume 42/100 on Amazon United States — Skip it. The niche generates $402K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.5% over the last 90 days.
Search demand for Warm Vanilla Sugar Perfume on Amazon United States peaks in Sep–Oct–Nov–Dec, where the busiest month runs 8.0× the quietest.