Is walk on air kate spade perfume profitable to sell on Amazon United States?

The niche generates $15K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (31/100).

How competitive is the walk on air kate spade perfume niche?

4 brands and 43 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in walk on air kate spade perfume?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

When does demand for walk on air kate spade perfume peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the walk on air kate spade perfume niche?

Listings span $10.82–$313.91; the average listing price is $85.16 (sweet spot $15–$100). The average incumbent carries 5,957 reviews — the moat a new listing must climb.

walk on air kate spade perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$85.16

avg listing price — sweet spot $15–$100

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$10.82–$313.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,956.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 21K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, walk on air kate spade perfume is a $15K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 31/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

walk on air kate spade perfume market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $9K–$21K; units × avg price
Conversion rate: 0.9%
Avg BSR: #404
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 13.7%
Avg brand age: 73 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

kate spade new york85%
Vera Wang10%
Victoria's Secret3%
Dolce&Gabbana3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top walk on air kate spade perfume search terms

kate spade walk on air perfume11K/yr +9.8%0.2% conv.
walk on air kate spade perfume7K/yr -6.3%0.2% conv.
kate spade walk on air3K/yr +37.6%0.0% conv.

All search terms

Top walk on air kate spade perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

kate spade new york Eau de Parfum Spray 1.3 fl oz

kate spade new york$59.714.7★2,196 rev

kate spade new york Eau de Parfum Purse Spray

kate spade new york$28.964.7★2,196 rev

Kate Spade New York Sparkle Eau de Parfum Intense Spray 1.3 fl oz

kate spade new york$64.504.7★565 rev

kate spade new york Eau de Parfum Spray 3.3 fl oz

kate spade new york$100.444.7★2,196 rev

kate spade new york Womens K as in Kate Sneaker True White 9

kate spade new york$146.514.6★452 rev

Newest

by launch date

kate spade new york The Bangle Straw Bag

kate spade new york$313.9111 rev

6mo ago

kate spade new york K As in Kate NYC Graffiti Smooth Leather Runner

kate spade new york$249.19452 rev

7mo ago

Dolce&Gabbana New Light Blue Eau De Toilette Travel Spray For Women - 10 ml / .33 fl.oz

Dolce&Gabbana$37.132,281 rev

9mo ago

kate spade new york Pop 1.3 o.z. EDP

kate spade new york$59.4093 rev

1y ago

kate spade new york Eau de Parfum Purse Spray

kate spade new york$28.962,196 rev

1y ago

What buyers say about walk on air kate spade perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Clean fragrance”

Size-Overall4%

“they fit perfect”

Value For Money4%

“Worth the buy”

Advertised Vs Actual Product2%

“Exactly as described”

Quality-Overall2%

“Great price for quality”

Gifting Purpose2%

“Loved present”

Durability1%

“Longevity”

Soft Feel1%

“so fruity and soft in one”

Weight Light1%

“Its not overwhelming, its light”

Suitability Winter Weather0%

“Clean crisp and long lasting even in Florida Summer sweat season”

What buyers complain about

Smell56%

“Smell is weak”

Value For Money7%

“its a little pricey”

Durability5%

“lasts only a short amount of time”

Size-Overall5%

“Very small”

Advertised Vs Actual Product2%

“it's non-returnable according to what it says on the order”

Alcohol Content2%

“strong alcohol smell”

Product Condition2%

“Item was used”

Strength2%

“not as strong as I wanted”

Leak-Proof1%

“When I got it I noticed a leak at the top because of a crack”

Adhesion/Stickiness1%

“Sadly, it doesnt stick around long and the spray is not nearly as effective as it should be even with several sprays”

Top return reasons

Size-Overall35%

Feet Fit14%

Color11%

Length9%

Material Quality5%

Handle Quality4%

Width4%