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Wahl Professional 5-star

Fail

The top 5 brands take 100% of clicks, so Wahl Professional 5-star is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$2.1M/yr692K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
69%top-5 click share · 3 brands · 14 sellers

Flapen Score

Wahl Professional 5-star against its category

The dotted line is the Beauty & Personal Care average. Past it, Wahl Professional 5-star is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wahl Professional 5-star market on Amazon at a glance

Shoppers on Amazon United States searched for Wahl Professional 5-star 692K times last year and spent an estimated $2.1M. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
692K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
2.2%
Market size, estimated
$2.1Ma year
Peak month
July1.5× the quietest month
Top search term
wahl magic clip153K searches a year

02 · Price

A sale here is worth $135.87.

Listings sell for $135.87 on average, from $6.34 to $254.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $135.87 that is $68K to $102K a year per listing.

Average price
$135.87above the $15 to $100 sweet spot
Price range
$6.34–$254.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$68K–$102K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #315 within Hair Cutting Tools. It carries 15,002 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#315in Hair Cutting Tools
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
15,002per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wahl Professional 5-star products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Wahl Professional 5-star search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wahl Professional 5-star search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wahl magic clip153K/yr
  • wahl magic clip cordless78K/yr
  • wahl senior54K/yr
  • wahl professional clippers58K/yr
  • magic clippers wahl31K/yr
  • magic clip41K/yr
  • magic grip hair pins15K/yr
  • wahl 5 star22K/yr
  • wahl senior clippers53K/yr
  • wahl cordless21K/yr

Reviews and returns

What reviews say buyers love and hate about Wahl Professional 5-star

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
3.2%of orders come back
“Break easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wahl Professional 5-star questions

Answered from the same tracked data.