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Wahl Clipper Guards

Fail

Demand is soft, at -6.9% this quarter, so Wahl Clipper Guards is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$558K/yr934K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
49%top-5 click share · 9 brands · 20 sellers

Flapen Score

Wahl Clipper Guards against its category

The dotted line is the Beauty & Personal Care average. Past it, Wahl Clipper Guards is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wahl Clipper Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Wahl Clipper Guards 934K times last year and spent an estimated $558K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 934K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $558K a year.

Searches, last 12 months
934K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
4.5%
Market size, estimated
$558Ka year
Peak month
February1.2× the quietest month
Top search term
wahl clipper guards229K searches a year

02 · Price

A sale here is worth $13.39.

Listings sell for $13.39 on average, from $5.98 to $36.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.39 that is $20K to $27K a year per listing.

Average price
$13.39under the $15 to $100 sweet spot
Price range
$5.98–$36.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$27K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #702 within Hair Cutting Tools. It carries 1,710 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#702in Hair Cutting Tools
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,710per listing
Listings tracked
23

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wahl Clipper Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

5%

  • Brand 156%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 5%)

Demand

Wahl Clipper Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Wahl Clipper Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wahl clipper guards229K/yr
  • clipper guards223K/yr
  • wahl guards59K/yr
  • hair clipper guards34K/yr
  • guards30K/yr
  • wahl premium guards31K/yr
  • guards for clippers28K/yr
  • wahl guards for clippers27K/yr
  • barber guards27K/yr
  • wahl clippers guards20K/yr

Reviews and returns

What reviews say buyers love and hate about Wahl Clipper Guards

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
43%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Did not fit”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wahl Clipper Guards questions

Answered from the same tracked data.