W3
FailThe top 5 products take 100% of clicks, so W3 is a Fail.
- Flapen Score
- 26 / 100Ranks 10,835 of 10,978 Beauty & Personal Care niches · −22 vs the category median of 4826
- Market size
- $3K/yr5K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 27 sellers
Flapen Score
W3 against its category
The dotted line is the Beauty & Personal Care average. Past it, W3 is stronger. Inside it, weaker.
Market
The W3 market on Amazon at a glance
Shoppers on Amazon United States searched for W3 5K times last year and spent an estimated $3K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $3Ka year
- Peak month
- January3.4× the quietest month
02 · Price
A sale here is worth $41.59.
Listings sell for $41.59 on average, from $8.55 to $106.49. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $41.59 that is $0 to $4K a year per listing.
- Average price
- $41.59inside the $15 to $100 sweet spot
- Price range
- $8.55–$106.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #7 within Face. It carries 4,607 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 10.8%
- Average rank
- #7in Face
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,607per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top W3 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris True Match Super-Blendable Foundation Medium Coverage Liquid Foundation Makeup W3 Light Medium 1 Fl Oz
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 9,727
- Age
- 3y ago

LOreal Paris True Match Super Blendable Oil Free Powder Foundation W3 Light Medium 0.33 oz Packaging May Vary
- Price
- $8.55
- Rating
- 4.6/5
- Reviews
- 2,109
- Age
- 22y ago

FUJI All-Around Brazilian Style Jiu Jitsu Uniform Pink Size W3
- Price
- $106.49
- Rating
- 4.6/5
- Reviews
- 1,984
- Age
- 14y ago
Trending
estimated 90-day click momentum
FUJI All-Around Brazilian Style Jiu Jitsu Uniform Pink Size W3
- Price
- $106.49
- Rating
- 4.6/5
- Reviews
- 1,984
- Age
- 14y ago

LOreal Paris True Match Super-Blendable Foundation Medium Coverage Liquid Foundation Makeup W3 Light Medium 1 Fl Oz
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 9,727
- Age
- 3y ago

LOreal Paris True Match Super Blendable Oil Free Powder Foundation W3 Light Medium 0.33 oz Packaging May Vary
- Price
- $8.55
- Rating
- 4.6/5
- Reviews
- 2,109
- Age
- 22y ago
Newest
by launch date
LOreal Paris True Match Super-Blendable Foundation Medium Coverage Liquid Foundation Makeup W3 Light Medium 1 Fl Oz
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 9,727
- Age
- 3y ago

FUJI All-Around Brazilian Style Jiu Jitsu Uniform Pink Size W3
- Price
- $106.49
- Rating
- 4.6/5
- Reviews
- 1,984
- Age
- 14y ago

LOreal Paris True Match Super Blendable Oil Free Powder Foundation W3 Light Medium 0.33 oz Packaging May Vary
- Price
- $8.55
- Rating
- 4.6/5
- Reviews
- 2,109
- Age
- 22y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- L'Oreal Paris69%
- FUJI31%
Demand
W3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Reviews and returns
What reviews say buyers love and hate about W3
We read the reviews and the return reasons for every product selling here.
“No Coverage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common W3 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









