How competitive is the Vulcan Feu Cologne niche on Amazon United States?

4 brands and 41 sellers compete in Vulcan Feu Cologne on Amazon United States. The top 5 Vulcan Feu Cologne products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Vulcan Feu Cologne?

Vulcan Feu Cologne buyers on Amazon United States complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Vulcan Feu Cologne niche?

Vulcan Feu Cologne sells for $87.99 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $12.09–$252.15. The average incumbent carries 2,645 reviews — the moat a new listing must climb.

Vulcan Feu Cologne

a concentrated shelf (top 5 take 100% of clicks) — Vulcan Feu Cologne doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48

This niche Category average · 10,978 niches

Is Vulcan Feu Cologne profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vulcan Feu Cologne is a $1.1M/yr Amazon United States market (657K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 43/100.

Vulcan Feu Cologne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +21.8% over the last 90 days and 1.9% of searches end in a purchase.

$1.1M

revenue / yr

Units sold / yr13K

Search volume / yr+21.8%657K

Conversion rate1.9%

Avg price$87.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 41

Top-5 product click share100%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Top Vulcan Feu Cologne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

French Avenue Vulcan Feu EDP 100ml

Price: $43.71
Rating: 4.6/5
Reviews: 1,592
Age: 1y ago

French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection

Price: $71.83
Rating: 4.8/5
Reviews: 31
Age: 4mo ago

French Avenue Vulcan Black EDP 100ml

Price: $60.14
Rating: 4.2/5
Reviews: 155
Age: 8mo ago

STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml

Price: $252.15
Rating: 4.4/5
Reviews: 50
Age: 3y ago

Vulcan | 1.75mm Bat Grip | Baseball/Softball | Black

Price: $12.09
Rating: 4.6/5
Reviews: 11,398
Age: 10y ago

Newest

by launch date

French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection

Price: $71.83
Rating: 4.8/5
Reviews: 31
Age: 4mo ago

French Avenue Vulcan Black EDP 100ml

Price: $60.14
Rating: 4.2/5
Reviews: 155
Age: 8mo ago

French Avenue Vulcan Feu EDP 100ml

Price: $43.71
Rating: 4.6/5
Reviews: 1,592
Age: 1y ago

STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml

Price: $252.15
Rating: 4.4/5
Reviews: 50
Age: 3y ago

Vulcan | 1.75mm Bat Grip | Baseball/Softball | Black

Price: $12.09
Rating: 4.6/5
Reviews: 11,398
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Fragrance World68%
French Avenue20%
STEPHANE HUMBERT LUCAS7%
Vulcan5%
Open — no brand owns it (0%)

Vulcan Feu Cologne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume657KCVR1.9%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,645Avg BSR#1,046

Peak months: Apr, Jul · busiest ÷ quietest = 2.8×

Top Vulcan Feu Cologne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vulcan feu294K/yr +9.4%1.3% conv.
vulcan feu cologne62K/yr +7.3%1.2% conv.
god of fire cologne31K/yr +103.7%0.3% conv.
vulcan53K/yr +26.0%0.8% conv.
vulcan perfume29K/yr +98.1%0.6% conv.
french avenue vulcan feu cologne30K/yr +49.6%1.7% conv.
god of fire37K/yr +34.6%0.3% conv.
vulcan feu french avenue13K/yr +50.3%1.0% conv.
french avenue vulcan13K/yr -0.9%1.5% conv.
french avenue vulcan feu10K/yr +87.8%1.8% conv.

What reviews say buyers love and hate about Vulcan Feu Cologne

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Smell68%

“Good fragrance”

Quality-Overall7%

“Good performance and projection”

Value For Money6%

“Good price too”

Durability5%

“Longevity”

Suitability Winter Weather2%

“This definitely works best for fall and winter”

What buyers complain about

83% of reviews

Smell50%

“This smells like it was made for an old lady smh”

Durability11%

“Product is not durable”

Value For Money9%

“Cant believe they can sell this for $30”

Strength7%

“It is too strong”

Defective Material/Parts3%

“Defective atomizer”

Vulcan Feu Cologne return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Grip

38%

2Adhesion/Stickiness

21%

3Thickness

4Color

5Material Quality

Common Vulcan Feu Cologne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vulcan Feu Cologne 43/100 on Amazon United States — Skip it. The niche generates $1.1M/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +21.8% over the last 90 days.