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Vulcan Feu Cologne

Fail

The top 5 products take 100% of clicks, so Vulcan Feu Cologne is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$1.1M/yr657K searches / yr
90-day growth
+21.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 41 sellers

Flapen Score

Vulcan Feu Cologne against its category

The dotted line is the Beauty & Personal Care average. Past it, Vulcan Feu Cologne is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vulcan Feu Cologne market on Amazon at a glance

Shoppers on Amazon United States searched for Vulcan Feu Cologne 657K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Apr–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
+21.8%
Conversion, latest week
1.9%
Market size, estimated
$1.1Ma year
Peak month
July2.8× the quietest month
Top search term
vulcan feu294K searches a year

02 · Price

A sale here is worth $87.99.

Listings sell for $87.99 on average, from $12.09 to $252.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $87.99 that is $264K to $352K a year per listing.

Average price
$87.99inside the $15 to $100 sweet spot
Price range
$12.09–$252.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
$264K–$352K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,046 within Women's. It carries 2,645 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#1,046in Women's
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,645per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vulcan Feu Cologne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 220%
  • Brand 37%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Vulcan Feu Cologne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Vulcan Feu Cologne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vulcan feu294K/yr
  • vulcan feu cologne62K/yr
  • god of fire cologne31K/yr
  • vulcan53K/yr
  • vulcan perfume29K/yr
  • french avenue vulcan feu cologne30K/yr
  • god of fire37K/yr
  • vulcan feu french avenue13K/yr
  • french avenue vulcan13K/yr
  • french avenue vulcan feu10K/yr

Reviews and returns

What reviews say buyers love and hate about Vulcan Feu Cologne

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.1%of orders come back
“This smells like it was made for an old lady smh”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vulcan Feu Cologne questions

Answered from the same tracked data.