vulcan feu cologne
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 657K searches
Avg price
Great$87.99avg listing price — sweet spot $15–$100
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,645.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$12.09–$252.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vulcan feu cologne is a $1.1M/yr Amazon United States market (657K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
vulcan feu cologne market data
- Units sold / yr
- 10K–13K
- avg 3,000–4,000/product
- Revenue / yr
- $880K–$1.1M
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,046
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Fragrance World68%
- French Avenue20%
- STEPHANE HUMBERT LUCAS7%
- Vulcan5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +21.8% search growth over the last 90 days.Peak months: Apr, Jul · busiest ÷ quietest = 2.8×
Top vulcan feu cologne search terms
- vulcan feu294K/yr
- vulcan feu cologne62K/yr
- god of fire cologne31K/yr
- vulcan53K/yr
- vulcan perfume29K/yr
- french avenue vulcan feu cologne30K/yr
- god of fire37K/yr
- vulcan feu french avenue13K/yr
- french avenue vulcan13K/yr
- french avenue vulcan feu10K/yr
Top vulcan feu cologne products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
French Avenue Vulcan Feu EDP 100ml
Fragrance World$43.714.6★1,592 rev
French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection
French Avenue$71.834.8★31 rev
French Avenue Vulcan Black EDP 100ml
French Avenue$60.144.2★155 rev
STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml
STEPHANE HUMBERT LUCAS$252.154.4★50 rev
Vulcan | 1.75mm Bat Grip | Baseball/Softball | Black
Vulcan$12.094.6★11,398 rev
Newest
by launch dateFrench Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection
French Avenue$71.8331 rev
French Avenue Vulcan Black EDP 100ml
French Avenue$60.14155 rev
French Avenue Vulcan Feu EDP 100ml
Fragrance World$43.711,592 rev
STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml
STEPHANE HUMBERT LUCAS$252.1550 rev
Vulcan | 1.75mm Bat Grip | Baseball/Softball | Black
Vulcan$12.0911,398 rev
Trending
90-day click momentumFrench Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection
French Avenue$71.834.8★
Vulcan | 1.75mm Bat Grip | Baseball/Softball | Black
Vulcan$12.094.6★
French Avenue Vulcan Black EDP 100ml
French Avenue$60.144.2★
French Avenue Vulcan Feu EDP 100ml
Fragrance World$43.714.6★
STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml
STEPHANE HUMBERT LUCAS$252.154.4★
What buyers say about vulcan feu cologne
What buyers praise and complain about, mined from review topics.What buyers love
“Good fragrance”
“Good performance and projection”
“Good price too”
“Longevity”
“This definitely works best for fall and winter”
“Just as described”
“It was a perfect size”
“I ordered this cologne as a gift for my boyfriend of 1.5 years it arrived safely”
“BOTTLE DESIGN IS GREAT”
“THE DRY DOWN IS WAY BETTER”
What buyers complain about
“This smells like it was made for an old lady smh”
“Product is not durable”
“Cant believe they can sell this for $30”
“It is too strong”
“Defective atomizer”
“it leaks from the atomizer”
Top return reasons
Common questions
- Is vulcan feu cologne profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the vulcan feu cologne niche?
- 4 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vulcan feu cologne?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- When does demand for vulcan feu cologne peak?
- Demand peaks in Apr–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the vulcan feu cologne niche?
- Listings span $12.09–$252.15; the average listing price is $87.99 (sweet spot $15–$100). The average incumbent carries 2,645 reviews — the moat a new listing must climb.