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Volumizing Spray

Pass

Volumizing Spray scores 65 out of 100, a Pass. Shoppers spend an estimated $2.6M a year here, demand is soft, at -4.8% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$2.6M/yr1.7M searches / yr
90-day growth
-4.8%search demand this quarter
Competition
55%top-5 click share · 23 brands · 72 sellers

Flapen Score

Volumizing Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Volumizing Spray is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volumizing Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Volumizing Spray 1.7M times last year and spent an estimated $2.6M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
7.7%
Market size, estimated
$2.6Ma year
Peak month
May1.9× the quietest month
Top search term
volume spray240K searches a year

02 · Price

A sale here is worth $19.14.

Listings sell for $19.14 on average, from $8.43 to $48.50. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $19.14 that is $48K to $57K a year per listing.

Average price
$19.14inside the $15 to $100 sweet spot
Price range
$8.43–$48.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
$48K–$57K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #75 within Hair Sprays. It carries 7,337 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#75in Hair Sprays
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
7,337per listing
Listings tracked
31

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
67 months

Products

Top Volumizing Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

72

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

55%

Top 20: 88%

Open market

26%

  • Brand 151%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Volumizing Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Volumizing Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • volume spray240K/yr
  • hair volumizer211K/yr
  • volumizing spray147K/yr
  • root lifter hair products127K/yr
  • hair thickening spray117K/yr
  • wow raise the root lift spray91K/yr
  • hair volume94K/yr
  • root lifter76K/yr
  • hair volume spray76K/yr
  • volume hair spray57K/yr

Reviews and returns

What reviews say buyers love and hate about Volumizing Spray

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Smell”
12%of negative reviews mention “Value For Money”
0.5%of orders come back
“Too expensive”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Volumizing Spray questions

Answered from the same tracked data.