Volumizing Spray
PassVolumizing Spray scores 65 out of 100, a Pass. Shoppers spend an estimated $2.6M a year here, demand is soft, at -4.8% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $2.6M/yr1.7M searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 55%top-5 click share · 23 brands · 72 sellers
Flapen Score
Volumizing Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Volumizing Spray is stronger. Inside it, weaker.
Market
The Volumizing Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Volumizing Spray 1.7M times last year and spent an estimated $2.6M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $2.6Ma year
- Peak month
- May1.9× the quietest month
- Top search term
- volume spray240K searches a year
02 · Price
A sale here is worth $19.14.
Listings sell for $19.14 on average, from $8.43 to $48.50. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $19.14 that is $48K to $57K a year per listing.
- Average price
- $19.14inside the $15 to $100 sweet spot
- Price range
- $8.43–$48.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $48K–$57K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #75 within Hair Sprays. It carries 7,337 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #75in Hair Sprays
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 7,337per listing
- Listings tracked
- 31
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Volumizing Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOR WOW Raise the Root Thicken and Lift Spray Root Lift and Volume Spray for Fine Flat Hair
- Price
- $22.62
- Rating
- 4.2/5
- Reviews
- 16,149
- Age
- 9y ago

COLOR WOW Raise the Root Thicken + Lift Spray 1.7 fl oz All-Day Volume for Fine Flat Hair without Dulling Color
- Price
- $11.94
- Rating
- 4.2/5
- Reviews
- 16,149
- Age
- 3y ago

COLOR WOW Xtra Large Bombshell Volumizer 1.67 fl oz New Alcohol-Free Technology for Lasting Volume and Thickness
- Price
- $11.82
- Rating
- 4.1/5
- Reviews
- 32,777
- Age
- 3y ago

COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Hair Volumizer for Lasting Volume and Thickness
- Price
- $24.49
- Rating
- 4.1/5
- Reviews
- 32,777
- Age
- 5y ago

Marc Anthony Big Volume Root Lifting Spray for Fine & Thin Hair - Lightweight Hair Volumizer & Thickening Hair Styling Spray with Maximum Hold for Bounce - Frizz-Free & Sulfate-Free Hair Care Products
- Price
- $9.20
- Rating
- 4.3/5
- Reviews
- 776
- Age
- 10mo ago
Trending
estimated 90-day click momentum
K18 AstroLift Reparative Volume Spray - Damage Repair Hair Volumizer + Thickening Spray for Fine Hair - Flexible 2-Day Hold + Humidity-Resistant Non-Sticky Formula (4 Fl oz)
- Price
- $43.94
- Rating
- 4.4/5
- Reviews
- 778
- Age
- 1y ago

Nexxus Hy-Volume Cloud Foam Hair Foam for Lift and Volume For Flat & Limp Hair Hair Styling Foam Powered by Magnitube Volumizer Technology with Hyaluronic Acid 5.5 fl oz
- Price
- $13.37
- Rating
- 4.3/5
- Reviews
- 1,005
- Age
- 1y ago

Nexxus Styling Spray XXL Finish Volume Medium Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
- Price
- $13.97
- Rating
- 4.3/5
- Reviews
- 8,892
- Age
- 2y ago

Marc Anthony Big Volume Root Lifting Spray for Fine & Thin Hair - Lightweight Hair Volumizer & Thickening Hair Styling Spray with Maximum Hold for Bounce - Frizz-Free & Sulfate-Free Hair Care Products
- Price
- $9.20
- Rating
- 4.3/5
- Reviews
- 776
- Age
- 10mo ago

RUSK Designer Collection Thick Body and Texture Amplifier Spray 6 Fl Oz For Fine Limp Flat or Lazy Hair Types - Contains Wheat Protein Adds Strength Texture Volume & Moisture
- Price
- $17.45
- Rating
- 4.5/5
- Reviews
- 4,403
- Age
- 21y ago
Newest
by launch date
Marc Anthony Big Volume Root Lifting Spray for Fine & Thin Hair - Lightweight Hair Volumizer & Thickening Hair Styling Spray with Maximum Hold for Bounce - Frizz-Free & Sulfate-Free Hair Care Products
- Price
- $9.20
- Rating
- 4.3/5
- Reviews
- 776
- Age
- 10mo ago

K18 AstroLift Reparative Volume Spray - Damage Repair Hair Volumizer + Thickening Spray for Fine Hair - Flexible 2-Day Hold + Humidity-Resistant Non-Sticky Formula (4 Fl oz)
- Price
- $43.94
- Rating
- 4.4/5
- Reviews
- 778
- Age
- 1y ago

Nexxus Hy-Volume Cloud Foam Hair Foam for Lift and Volume For Flat & Limp Hair Hair Styling Foam Powered by Magnitube Volumizer Technology with Hyaluronic Acid 5.5 fl oz
- Price
- $13.37
- Rating
- 4.3/5
- Reviews
- 1,005
- Age
- 1y ago

Nexxus Styling Spray XXL Finish Volume Medium Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
- Price
- $13.97
- Rating
- 4.3/5
- Reviews
- 8,892
- Age
- 2y ago

John Frieda ULTRAfiller+ Thickening Spray Thickening & Strengthening Spray for Damaged or Thin Hair Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results 5 Oz
- Price
- $10.17
- Rating
- 4.2/5
- Reviews
- 3,480
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
72
Est. top-5 brand share
71%
Top 20: 97%
Est. top-5 click share
55%
Top 20: 88%
Open market
26%
- COLOR WOW51%
- Kenra7%
- Marc Anthony6%
- Nexxus4%
- K183%
- Aveda3%
Demand
Volumizing Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.9×
Search terms
Top Volumizing Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- volume spray240K/yr
- hair volumizer211K/yr
- volumizing spray147K/yr
- root lifter hair products127K/yr
- hair thickening spray117K/yr
- wow raise the root lift spray91K/yr
- hair volume94K/yr
- root lifter76K/yr
- hair volume spray76K/yr
- volume hair spray57K/yr
Reviews and returns
What reviews say buyers love and hate about Volumizing Spray
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Volumizing Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









