Volumizing Shampoo and Conditioner
MaybeAn estimated 0.5% of orders come back. But the average product has 7,686 reviews to catch up to, so Volumizing Shampoo and Conditioner is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $956K/yr582K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 112 sellers
Flapen Score
Volumizing Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Volumizing Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Volumizing Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Volumizing Shampoo and Conditioner 582K times last year and spent an estimated $956K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $956K a year.
- Searches, last 12 months
- 582K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $956Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- volumizing shampoo and conditioner157K searches a year
02 · Price
A sale here is worth $18.78.
Listings sell for $18.78 on average, from $7.93 to $36.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $18.78 that is $23K to $28K a year per listing.
- Average price
- $18.78inside the $15 to $100 sweet spot
- Price range
- $7.93–$36.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $23K–$28K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #255 within Shampoo & Conditioner Sets. It carries 7,686 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #255in Shampoo & Conditioner Sets
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 7,686per listing
- Listings tracked
- 30
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Volumizing Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
112
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
9%
- Brand 149%
- Brand 223%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 9%)
Demand
Volumizing Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Volumizing Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- volumizing shampoo and conditioner157K/yr
- odele shampoo and conditioner125K/yr
- volume shampoo and conditioner38K/yr
- volume shampoo and conditioner set100K/yr
- marc anthony shampoo29K/yr
- marc anthony shampoo and conditioner27K/yr
- tresemme volume shampoo17K/yr
- tresemme shampoo volume14K/yr
- shampoo and conditioner set volume13K/yr
- odelle shampoo and conditioner10K/yr
Reviews and returns
What reviews say buyers love and hate about Volumizing Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“However these products made my hair very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Volumizing Shampoo and Conditioner questions
Answered from the same tracked data.