Volumizing Shampoo and Conditioner

Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $956K a year.

Searches, last 12 months

582K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

8.8%

Market size, estimated

$956Ka year

Peak month

December4.2× the quietest month

Top search term

volumizing shampoo and conditioner157K searches a year

Listings sell for $18.78 on average, from $7.93 to $36.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $18.78 that is $23K to $28K a year per listing.

Average price

$18.78inside the $15 to $100 sweet spot

Price range

$7.93–$36.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$28K

Returns

0.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #255 within Shampoo & Conditioner Sets. It carries 7,686 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#255in Shampoo & Conditioner Sets

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

7,686per listing

Listings tracked

30

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

71 months