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Volumizing Powder for Hair

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Volumizing Powder for Hair is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.9M/yr825K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
75%top-5 click share · 4 brands · 39 sellers

Flapen Score

Volumizing Powder for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Volumizing Powder for Hair is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volumizing Powder for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Volumizing Powder for Hair 825K times last year and spent an estimated $1.9M. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
825K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
12.1%
Market size, estimated
$1.9Ma year
Peak month
November1.5× the quietest month
Top search term
sexy hair186K searches a year

02 · Price

A sale here is worth $18.73.

Listings sell for $18.73 on average, from $8.80 to $35.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $18.73 that is $112K to $150K a year per listing.

Average price
$18.73inside the $15 to $100 sweet spot
Price range
$8.80–$35.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$112K–$150K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Root Lifting Powders. It carries 9,837 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Root Lifting Powders
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
9,837per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Volumizing Powder for Hair products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

$0$281K$563K$844K$1.1M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • SexyHair87%
  • L36%
  • Got2B4%
  • Hairitage3%
  • Open — no brand owns it (0%)

Demand

Volumizing Powder for Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Volumizing Powder for Hair search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sexy hair186K/yr
  • sexy hair products182K/yr
  • big sexy hair powder play88K/yr
  • big sexy hair66K/yr
  • big sexy hair products41K/yr
  • sexy hair powder31K/yr
  • texture powder women20K/yr
  • sexy hair powder play36K/yr
  • volume powder for hair women24K/yr
  • volumizing powder for hair12K/yr

Reviews and returns

What reviews say buyers love and hate about Volumizing Powder for Hair

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Hair Related”
0.6%of orders come back
“It basically drus your hair out”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Volumizing Powder for Hair questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data