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Volumizing Dry Shampoo

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 74% of clicks, so Volumizing Dry Shampoo is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$341K/yr246K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
74%top-5 click share · 9 brands · 72 sellers

Flapen Score

Volumizing Dry Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Volumizing Dry Shampoo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volumizing Dry Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Volumizing Dry Shampoo 246K times last year and spent an estimated $341K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
10.2%
Market size, estimated
$341Ka year
Peak month
March1.5× the quietest month
Top search term
volumizing dry shampoo62K searches a year

02 · Price

A sale here is worth $13.63.

Listings sell for $13.63 on average, from $6.72 to $28.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $13.63 that is $20K to $27K a year per listing.

Average price
$13.63under the $15 to $100 sweet spot
Price range
$6.72–$28.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$27K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #63 within Dry Shampoos. It carries 4,531 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#63in Dry Shampoos
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
4,531per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Volumizing Dry Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

72

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Brand 163%
  • Brand 212%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Volumizing Dry Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Volumizing Dry Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • volumizing dry shampoo62K/yr
  • batiste dry shampoo volumizing36K/yr
  • dry shampoo volumizing31K/yr
  • volume dry shampoo25K/yr
  • dry shampoo volume22K/yr
  • batiste volumizing dry shampoo15K/yr
  • volumizing dry shampoo for fine hair14K/yr
  • dry shampoo for red hair12K/yr
  • texturizing dry shampoo8K/yr
  • dry shampoo texture spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Volumizing Dry Shampoo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.1%of orders come back
“Chemical smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Volumizing Dry Shampoo questions

Answered from the same tracked data.