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Volume Powder for Hair

Maybe

Shoppers spend an estimated $9.9M a year here. But the top 5 brands take 100% of clicks, so Volume Powder for Hair is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$9.9M/yr4.7M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
91%top-5 click share · 5 brands · 27 sellers

Flapen Score

Volume Powder for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Volume Powder for Hair is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volume Powder for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Volume Powder for Hair 4.7M times last year and spent an estimated $9.9M. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
13.5%
Market size, estimated
$9.9Ma year
Peak month
December1.6× the quietest month
Top search term
texture powder1.5M searches a year

02 · Price

A sale here is worth $15.65.

Listings sell for $15.65 on average, from $7.32 to $27.02. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 80,000 to 100,000 of them. At $15.65 that is $1.3M to $1.6M a year per listing.

Average price
$15.65inside the $15 to $100 sweet spot
Price range
$7.32–$27.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
80,000–100,000
Revenue per listing a year
$1.3M–$1.6M
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Root Lifting Powders. It carries 11,829 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Root Lifting Powders
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
11,829per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Volume Powder for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 217%
  • Brand 314%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Volume Powder for Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Volume Powder for Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • texture powder1.5M/yr
  • hair powder509K/yr
  • hair texture powder310K/yr
  • styling powder212K/yr
  • hair powder for men271K/yr
  • black mask texture powder216K/yr
  • texture powder for men519K/yr
  • level 3 styling powder116K/yr
  • hair styling powder142K/yr
  • volume powder101K/yr

Reviews and returns

What reviews say buyers love and hate about Volume Powder for Hair

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Hair Related”
0.6%of orders come back
“Its just horrible makes your hair hard and doesnt work”
A buyer, on “Hair Related”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Volume Powder for Hair questions

Answered from the same tracked data.